The end of Olympus cameras is sad, but OM Systems' plans could soften the blow

Asia's Tech News Daily

If you’ve seen a camera-loving friend gently whimpering today, it’s likely because they heard the news that Olympus cameras are officially finito – instead, from today new models will be released under a new ‘OM System’ brand.

This news isn’t a huge surprise. The sans-serif writing has been on the wall for the Olympus name and logo since the camera business was sold to a Japanese investment fund, JIP, back in June 2020. Since then, we’ve seen the arrival of new lenses and the lovely Olympus PEN E-P7 – but that camera will sadly be the last one to ever bear the Olympus name.

(Image credit: OM Systems)

Despite the inevitability of this news, it’s still something of a blow to camera fans. Olympus has been making cameras and lenses since 1936, including some real stunners that include the Olympus Pen F in 1963 and the Olympus OM-1, which was the smallest and lightest 35mm SLR camera in its day.

This means Olympus cameras are tightly woven into the history of photography. For example, legendary portrait photographers like David Bailey and Jane Bown were both big fans of the OM-1. So while the big bombshell news about Olympus’ sale came last year, today’s official end has a certain finality that’s triggered a deluge of ‘my first camera’ stories across social media.

  • These are the best mirrorless cameras you can buy right now

Leveling up

So what now, other than trawling eBay for a mint Pen F? Well, it isn’t all bad news – to soften the blow, the OM System brand has promised that it’s “currently developing a new interchangeable lens camera” for the Micro Four Thirds system that will “bring photography to the next level”.

Quite exactly how it will achieve this is unclear, but the key phrase in OM System’s statement about the incoming camera is that it will improve image quality “through the use of computational photographic technology”. Yes, computational photography – the very thing that arguably killed the Olympus brand in recent years, thanks to the pioneering work of pesky smartphones.

Last year, Olympus actually pointed to “rapid market shrink caused by the evolution of smartphones” as the main reason for its exit from the camera business. So perhaps its spirit is planning to possess OM Systems to exact a form of computational vengeance. And this isn’t quite as unlikely as it may sound.

Image 1 of 2

(Image credit: Olympus)

Image 2 of 2

(Image credit: Olympus)

Before phones like the Google Pixel 4 took computational trickery to the next level, Olympus had been pioneering early forms of this tech like ‘Live ND’. Traditionally, photographers have needed ‘Neutral Density’ filters to create long exposure styles like wispy waterfalls, but ‘Live ND’ composited multiple images in-camera to create the look of a slow shutter. Sound familiar?

That wasn’t the only software-based trick Olympus pioneered either, with Starry Sky AF and Handheld High Res shot mode (on the Olympus OM-D E-M1X) also much-loved among Olympus fans. Again, the latter composited 16 images (taken in under a second) inside the camera, to create a high-res shot without the need for a tripod.

Sensor adventure

A bottleneck on later Olympus cameras was their reliance on old sensors, but there are reasons to believe this could change under OM Systems.

Even as recently as 2020, new Olympus cameras were using a 20MP Four Thirds sensor that came out in 2016. This simply wasn’t enough to continue pushing the computational envelope when it came to new software features that smartphones were pioneering like Night Mode.

But in recent months Sony has revealed a new 21MP Four Thirds (called the IMX472) that has a stacked design. Stacked sensors are becoming the default in new full-frame cameras because they can deliver the read-out speeds needed for lightning burst-shooting speeds and reduced rolling shutter (the ‘jello’ effect) in video.

(Image credit: Future)

Sure enough, Sony’s new Four Thirds sensor can read the 21MP sensor at 120fps, which is twice the speed of the current ones. Could this sensor also help power the new forms of computational photography that OM Systems are hinting at in today’s release?

It’s a bit too early to tell, but one thing’s for sure – Olympus cameras may be no more, but their pioneering spirit does have a chance of living on with new Micro Four Thirds cameras and technology. Throw in some improved connectivity (or maybe even a SIM-card slot), and they could even give smartphone shooters a comfortably familiar shooting experience, only with larger sensors and better lenses. Now that would be the sweetest revenge for Olympus.

  • These the best cameras in the world right now
Internet Explorer Channel Network
Asia's Tech News Daily
News Related

OTHER NEWS

Investors pressure Microsoft over sexual harassment policies after Bill Gates allegations

Bill Gates Microsoft shareholders have piled pressure on the company to increase transparency over its sexual harassment record in the wake of allegations against Bill Gates. More than three-quarters of ... Read more »

Everton vs Liverpool live stream: how to watch Merseyside derby from anywhere

Tonight’s latest instalment of the Merseyside derby has plenty of added flavour, with former Liverpool boss Rafa Benitez taking his place in the dug out for the Reds’ local rivals ... Read more »

Seahorse Shows Off His 'Pole Dancing' Routine

A big-belly seahorse exhibited his “pole dancing” routine while holding onto a feather duster worm in Port Phillip Bay, Victoria. Diver and keen photographer Jules Casey recorded the seahorse’s center-stage ... Read more »

Hong Kong listings for Weibo, SenseTime, NetEase's music app seen as test case for China's new cybersecurity rules

The upcoming Hong Kong listings of three Chinese tech firms are being viewed as a test case for new mainland regulations that require certain initial public offering applicants to pass ... Read more »

Has Microsoft gone too far with its latest Edge feature?

A new feature in Microsoft Edge that gives users the option to use a ‘buy now, pay later’ (BNPL) service called Zip, has begun appearing in the web browser for ... Read more »

Steam Deck's Nintendo Switch-like gyro controls could be a game-changer promises Valve

Valve is recommending future Steam Deck developers try out gyro controls for their games. In a Steam Deck FAQ post, the Half-Life publisher also said that “when combined with the ... Read more »

Here's how you can bring back dislikes count to Youtube Videos

A software developer named Dmitry Selivanov has developed an open-source browser extension for Chrome and Firefox that can bring back the dislike count to any video on YouTube. If you ... Read more »

Boat Rockerz 330 Pro Bluetooth earphones launched: Price and features

NEW DELHI: Boat is the leading brand in the earwear segment in India and the company is being aggressive in terms of new launches. The domestic wearable manufacturer has now ... Read more »

Visitors can take virtual tour of Skara Brae with new 3D model

Visitors can take a virtual tour of Skara Brae through a new digital 3D model of the Neolithic site. The Historic Environment Scotland (HES) model of the settlement in Orkney ... Read more »

Infinix Inbook X1, Inbook X1 Pro laptops to launch in India on December 8

NEW DELHI: After Xiaomi and Realme, now Infinix is also set to enter the laptop market in India. The company has confirmed that it will launch the Infinix Inbook X1 ... Read more »

Charlene White on the negative impact of 24 hour news consumption on our mental health

Charlene White speaks candidly about dangers of constant media consumption and how this can impact our mental health White Wine Question Time with Kate Thornton is the podcast that brings ... Read more »

Charlene White on becoming the first black woman to present the ITV News at 10, on keeping her identity in the media world, and her emotional journey to discover her Jamaican heritage

Journalist, newsreader and TV personality, Charlene White, speaks about the life-changing moment in which she made history, becoming the first black woman to ever present the ITV News at 10. ... Read more »

Rocket League mobile is now a thing, and we're not terribly impressed

Rocket League Sideswipe is now available on Android and iOS devices, offering a free-to-play mobile alternative to the online multiplayer phenomenon. Rocket League Sideswipe maintains the orange vs. blue head-to-head ... Read more »

IBM acquires hybrid cloud player in Australia

The acquisition will bring deeper experience to IBM on multicloud platforms. Read more »

Twitter bans sharing images of people without their consent

The move has prompted some criticism with the social media platform's users concerned that it could lead to censorship. Read more »

Tomb of horror: Mummy is found with hands bound and covering his face

Archaeologists Pieter Van Dalen Luna and Yomira Huaman beside the mummy which is estimated to be between 800 and 1,200 years old – AFP Discovering a mummy is always a ... Read more »

Elon Musk warns employees of potential SpaceX bankruptcy

San Francisco, SpaceX CEO Elon Musk in an email to his company’s employees asked them to work over the weekend on SpaceX’s Raptor engine as the company faces “genuine risk ... Read more »

Good Morning Britain: Robert Rinder in tears over anti-loneliness campaign

Robert Rinder became tearful on Good Morning Britain today (1 December) after watching the show’s anti-loneliness campaign video. The ITV programme is running its charitable campaign, 1 Million Minutes, for ... Read more »

Average traffic per smartphone in the India second-highest in the world: Ericsson

The average traffic per smartphone in the India region is the second-highest globally and is projected to grow to around 50GB per month in 2027. Total mobile data traffic in ... Read more »

Facebook, Instagram remove over 18.8 million content pieces in India in October

New Delhi: Meta, the newly-formed parent company of Facebook and its family of apps, on Wednesday said that it has removed over 18.8 million pieces of content in October on ... Read more »

Hawkeye episode 3 may have just confirmed the return of a fan-favorite character

Potentially major spoilers follow for Hawkeye episode 3. Hawkeye episode 3 has landed on Disney Plus – and it seems that the Marvel Phase 4 TV series may have already ... Read more »

Could Starfield surprise us twice over?

Bethesda’s space RPG Starfield is still a full year away, but a new teaser trailer has offered a key insight into the way the game might be structured. Game Director ... Read more »

This Italian-made e-bike could keep rolling for up to 200km

Italian company Noko has unveiled a trio of new e-bikes that it claims can keep running for up to 200km (or 124 miles). That’s not the greatest range of any ... Read more »

iPhone SE 3 rumored to launch before the end of March 2022

When is the iPhone SE 3 going to see the light of day? A new industry analyst report suggests it will be sometime during Q1 2022 – so January, February ... Read more »

The US government is trying to save Christmas from PS5 and RTX 3080 scalpers

A group of Democratic lawmakers introduced the Stopping Grinch Bots Act on Monday November 29 to try and prevent bots from buying up scarce, in-demand products like PlayStation 5 consoles ... Read more »

Why Britain needs to catch up on the new frontier of espionage

Just a few months ago, a group of hackers did something small, almost innocuous. They bought a stolen digital identity, known as a cookie, for £7.50. But that, by their ... Read more »

Still paying for antivirus software? Experts say you probably don't need it

Viruses are no longer the biggest threats for most users, particularly now that software updates itself automatically and so much personal computing happens over the internet. Read more »

EU to allow member states to detain migrants for 16 weeks in major weakening of asylum rights

Migrants are seen by the Bruzgi Transport and Logistics Centre, some 1.5 km northeast of Kuznica Bialostocka-Bruzgi border crossing on the Belarusian-Polish border. – Getty Images Brussels is set to ... Read more »

Zoom is bringing attendance status, chat flexibility and these new features

Ahead of the holiday season, video conferencing tool Zoom has updated its platform with a host of new features. These include enhanced slide control, ability to control polls, attendance status, ... Read more »

Razer's next gaming laptops will be pricier thanks to chip shortage

Razer has announced that its next-gen gaming laptops coming out in 2022 will be more expensive than current models. The bad news was delivered by the CEO of Razer, Min-Liang ... Read more »

Oppo's upcoming flagship smartphone to be powered by Snapdragon 8 Gen 1 chipset

NEW DELHI: Qualcomm finally unveiled its next-generation flagship chipset — Snapdragon 8 Gen 1. As promised the company has changed the naming scheme for the Snapdragon chipsets with the launch ... Read more »

Best text-to-speech software of 2021

The best text-to-speech apps make it simple and easy to reading documents aloud, on either your desktop, tablet, or phone. The best text-to-speech software Click the links below to go ... Read more »

Latest Oculus Quest 2 update lets you film yourself in VR – if you own an iPhone

The latest Oculus Quest 2 update brings mixed reality casting to the VR headset, effectively allowing you to film yourself in a virtual reality space. So far just six of ... Read more »

Apple AirPods prototype with transparent design surfaces on Twitter

Apple AirPods prototype with transparent design have surfaced on Twitter this week. The images of the prototype earbuds from Cupertino based tech giant has been shared by Giulio Zompetti who ... Read more »

Microsoft surface go 3 review: A light, portable and effective tablet

It has the same design, upgraded processor and software but a downgraded price – it’s £30 less than the surface go 2 (iStock/The Independent) Microsoft, of course, makes Windows, the ... Read more »

Which upcoming phones will use the Qualcomm Snapdragon 8 Gen 1?

The new Qualcomm Snapdragon 8 Gen 1 is official, and it’s set to power some of the very best smartphones of 2022. Flights and accommodation for this launch event were ... Read more »

Samsung Galaxy S21 FE leak shows off all the phone's color options

The Samsung Galaxy S21 FE has traveled a long and winding road on its journey to being launched, but it seems that it’s now very close to being officially unveiled ... Read more »

Xbox series X stock – live: Argos restock now sold out – how to get a console

LIVE – Updated at 09:25 © iStock/The Independent XBOX LB1 INDYBEST.jpg Update: The Xbox series X is now sold out at Argos. Read on for more details. The Xbox series ... Read more »

‘Call of Duty: Warzone Pacific': New Caldera map goes live for everyone next week with 15 drop zones

Photo credit: Call of Duty / YouTube screenshot Next week is going to be huge for “Call of Duty: Vanguard” and “Warzone” players as it is when the integration of ... Read more »

What will happen when Elon Musk's Gigafactory faces the wurst?

News here in Germany is that Elon Musk’s Gigafactory in Brandenburg is about to start production.  As an Ausländer myself who has lived in East Germany (Berlin and Leipzig) for ... Read more »
On free-english-test.com you will find lots of free English exam practice materials to help you improve your English skills: grammar, listening, reading, writing, ielts, toeic