The Best Mascara

Expert choice

Ask any makeup lover to name the product in their cosmetic bag they couldn’t live without and they’re likely to say it’s their trusty tube of mascara. Whether you’re having a bad skin day or slept for only two hours the previous night, a swipe of that magic wand is guaranteed to boost your confidence and help you look wide awake.

However, with numerous brands and formulations available, with some brands including an entire lineup that promises to lengthen, thicken or curl, with waterproof varieties too, making a decision over which to buy can prove tricky. We’ve done the hard work for you, and below you’ll find the very best mascaras whether you’re looking for length, curl, volume – or even all three.

The best mascara you can buy

1. Lancome Hypnose Custom-Wear mascara

Lancôme Paris Hypnôse Waterproof Mascara, 01 Noir Hypnotic, Custom-wear volume mascara, 6ml 0.20 FL. OZ.

£27.50 (£458.33 / 100 ml) Buy now

Looking for a mascara that can take you from day to night? Lancome’s custom-wear mascara uses a buildable formula that dials up your everyday eye-look while keeping your lashes soft and supple, even after multiple applications. The Hypnose mascara has a thin, straight wand that makes easy work of separating and coating each individual lash for precise makeup application, and unlike many volumising mascaras, promises to thicken your eyelashes without clumping them together.

Our thoughts? If there’s space for just one do-it-all mascara in your beauty arsenal, the Lancome Hypnose mascara is a fantastic option. Not only will it do a great job at lengthening, separating and volumising your lashes, it’s also easy to remove, available in three colours and and is suitable for sensitive eyes and contact lens wearers.

2. Too Faced Better Than Sex Mascara

Better Than Sex mascara, 0.27 fluid ounces (8 ml), by Too Faced Cosmetics

£22.99 (£287.38 / 100 ml) Buy now

If you’re a “quick slick of glossy colour and go” kind of girl then consider the Too Faced Better than Sex mascara for your go-to tube of genius. Its large, hourglass-shaped brush grabs each hair – short or long – and runs colour through it all the way to the tip, and even though you need only one coat to make a statement, a second layer adds even more volume and thickness. Just make sure you apply the second coat while the first is still wet.

The end result is a set of clearly defined, fanned-out lashes that look similar to falsies. Surprisingly, clumps are rare and it gives a nice curl to your lashes, so you can ditch the lash curlers, too. Our thoughts? There’s good reason Better Than Sex is America’s bestselling mascara and we’re glad it made the trip across the pond.

3. Benefit Roller Lash

Benefit Roller Lash Mascara, 8.5ml

£26.99 Buy now

If your lashes are on the stubby, straight side, both the formula and mascara comb here provide the perfect solution. The brush is curved, designed to grab the lashes from the outer to inner corners, pulling each one upwards in one fell swoop. The small bristles get right to the root of the lashes and help to separate and space them out as you apply. And then there’s the curl – no need for your eyelash curlers with this tube! The look here is buildable: choose between long and curled subtle lashes; or long and curled statement lashes. And if all that wasn’t enough, the lash-loving, glossy formula offers intense colour and contains provitamin B5 and serin, known to condition and soften lashes and therefore encourage growth.

4. Max Factor 2000 Calorie Mascara

Want seriously dramatic lashes? Then this classic formula does the job, at a price that’s hard to beat. It claims to create 300% more volume from bare lashes, which is quite a statement – and something folk will struggle to measure themselves. Nevertheless, on first application you do notice a significant difference to the length and thickness of your lashes. The formula glides on beautifully and thickens even the most sparse hairs. Plus, it’s easy to remove – a rare trait for a thickening mascara – but that doesn’t mean it will smudge or flake off by lunchtime. Apply from root to tip, rolling the wand as you go, and you’re likely to need only one coat for a full-lash look.

How to buy the best mascara for you

Are double-ended mascaras worth it?

A standard double-ended mascara is usually made up of a coloured mascara at one end of the tube and a white primer on the other. The white primer is applied first and promises to add length and fullness to your lashes before you apply the colour. However, in many cases the primer can result in clumps on application of the colour – which probably isn’t the look you were going for. If your mascara is good enough then it won’t need the helping hand of a primer, since it will already contain all the ingredients required for fuller lashes.

What should I consider when buying a mascara?

Mascara combs come in all shapes and sizes – skinny, for a natural finish; chubby, for full lashes; curved, for length; stubby, for precision; S-shaped, to grab each and every lash; and two-sided, for indecisive buyers. Think about the look you want to achieve and then make your choice accordingly. Some mascaras even contain lash-growth ingredients, so if you struggle with short lashes then such formulations are a good option to give lashes a nudge.