The Apprentice star Rochelle Anthony accuses BBC of 'doing her dirty' in professional photos ahead of the finale

The Apprentice star Rochelle Anthony said the BBC ‘did her dirty’ after she posed for promo shots for the 2023 finale.

The glamorous candidate, 35, who calls herself ‘the Kim Kardashian of the business world, will go head-to-head for Lord Alan Sugar’s investment with fellow finalist Marnie Swindells on Thursday evening.

The two finalists must launch a new business and pitch it to Lord Sugar for the chance to win his £250,000 investment and become his next business partner.

Marnie shared the professional snaps to her Instagram and captioned the post: ‘Just two women gunning for a better life.

‘We may be in competition in this moment, but the truth is, I’m in awe of Rochelle. I look at everything she has achieved as a mum, a business owner and most importantly as a woman and I can’t help but admire her.

Not a fan: The Apprentice star Rochelle Anthony said the BBC ‘did her dirty’ after she posed for promo shots for the 2023 finale

‘We haven’t always agreed and you saw us tussle it out a few times in the show but that’s just testament to our fire. We both know what we want and are willing to fight for it – you can’t hate us for that!

‘Of all of the candidates, I see most of myself in Rochelle – the graft, the urgency and the willingness to do whatever it takes and I can’t wait to share this arena with her tommorow!

‘We started this journey together, lets finish it together. My day one – let’s do this!❤️’

Rochelle liked the post but said she hated the touched-up photos: ‘Also these pics did us dirty hahahah. I’ll upload the ones off my cam xx’

Also beneath a second photo, Rochelle said of her BBC promo picture: ‘The BBC one made it look like a whole new outfit.’

Last year’s finalist Stephanie Affleck replied: ‘Mate, what they do with their imagery is absolute f***ery, had me looking like super Nanny!’

Rochelle owns The Dollshouse Salon in Milton Keynes and is looking to expand with the investment.

She recently explained she’s looking for a business partner and not a ‘sugar daddy’, but admitted the 75-year-old business tycoon’s ‘good aura’ could have some women falling at his feet.

Rochelle told The Sun : ‘Lord Sugar is the same age as my dad and actually reminds me a little bit of him, so I saw him as a father figure.

‘Some women might be attracted to him because he has a good aura around him. He’s a good-looking man for his age but he’s not my type.’

Marnie shared the professional snaps to her Instagram and captioned the post: ‘Just two women gunning for a better life’

Impressive: The two finalists must launch a new business and pitch it to Lord Sugar for the chance to win his £250,000 investment and become his next business partner

Rochelle liked the post but said she hated the touched-up photos: ‘Also these pics did us dirty hahahah. I’ll upload the ones off my cam xx’

She continued: ‘I want to be a business partner, I don’t want to be a love interest. I don’t need a sugar daddy.’

It comes after Rochelle closed down five limited companies prior to appearing on the current series of The Apprentice.

She owns The Dollshouse Salon in Milton Keynes, but it hasn’t always been plain sailing for Rochelle, with the reality contestant attempting a number of times to make a success of herself.

Television personality Rochelle launched Blow & Glow Ltd in March 2019 but she was handed a compulsory strike-off just over a year later in 2020, meaning Companies House is likely to have petitioned for the business to be removed from the register.

Blow & Glow was officially struck off the following January and was dissolved the same month.

In October 2019, Rochelle registered Ultimate Weave Extensions Ltd with Companies House under the name of The Invisi Weave Ltd.

She was notified of a compulsory strike-off in January 2021 before changing the name of the business, and was handed another strike-off in December last year, with the company set to close later this month if no action is taken.

In April 2020, Rochelle registered The Dollshouse Academy Ltd with Companies House and was handed a compulsory strike-off in July 2021.

The strike-off action was discontinued the same month and in December 2021 the company was registered as dormant with just £1 in its accounts.

‘He’s not my type’: Rochelle explained she’s looking for a business partner and not a ‘sugar daddy’, but admitted the 75-year-old business tycoon’s ‘good aura’ could have some women falling at his feet

Meanwhile, The Dolls House Hair and Beauty Ltd was registered with Companies House in 2014 before it was dissolved in August of 2021, and The Dolls House Hair Ltd was incorporated in 2014 but was dissolved via voluntary strike-off in September 2020.

Rochelle told MailOnline: ‘I’ve registered multiple company names in the past which is not uncommon.

‘Business is sometimes trial and error to get to where you ultimately want to be and that is where I am now; with a business which I’m immensely proud of creating – The Dolls House Salon – and which I strongly believe in.’

It comes after it emerged The Dollshouse Salon owes £65,000 and has just £500 in assets, according to Companies House.

The sums are in stark contrast to the lavish lifestyle Rochelle portrays for herself on social media.

She previously told MailOnline: ‘As many hairdressing salon owners will tell you the hairdressing industry was severely affected by the pandemic.

‘I had to close my salon for nearly a year. My salon has not fully recovered from the pandemic and the new cost of living crisis presents another challenge.

‘This is no secret! I have been very open and honest about this on my social media channels and it’s a big reason why I applied for The Apprentice.

‘I hope to show that my belief in my dream is strong, and I won’t be deterred from achieving my ambitions.

Idol: Rochelle has called herself the Kim Kardashian (pictured) of the business world after appearing on The Apprentice

Crunching numbers: Rochelle’s The Dolls House salon in Milton Keynes owes £65,000 and has just £500 in assets, according to Companies House

Expensive taste: Rochelle shares pictures from her holidays abroad to far-flung destinations, including the Maldives, Dubai and Australia, suggesting her empire is lucrative

Rochelle shares pictures from her holidays abroad to far-flung destinations, including the Maldives, Dubai and Australia, suggesting she is earning a lucrative income from her enterprise.

Her wardrobe is filled with designer outfits, with Rochelle showing off her Christian Louboutin’s, Fendi bandanas and an array of swimwear in a slew of sexy snaps.

Rochelle says: ‘I’m always being compared to the Kim Kardashian of the business world because I’m doing business with a hint of glam.’

She describes herself as ‘tenacious, fierce and determined’ and says together with Lord Sugar they would be ‘an absolute force to be reckoned with’.