Tech group lodges complaint with EU over Google Privacy Sandbox

© Provided by Daily Mail MailOnline logo

An alliance of tech businesses, advertisers and publishers has lodged a formal complaint with the European Union over Google’s next generation of its controversial digital advertising system. 

The group, Movement for an Open Web (MOW), claims the new system, which will be an overhaul of how adverts work on the Chrome browser, is hugely anti-competitive.

Google is planning to replace so-called third party cookies with a new ‘Privacy Sandbox’. It means that instead of these traditional cookies, where advertisers can track individuals across the websites they visit, users will be split into cohorts.

But MOW claims this would restrict open web competition by reducing the amount of information other tech, advertising and publishing firms can gather on users.

MOW said the Privacy Sandbox will impair independent analytics, advertising, fraud detection, data services, performance optimisation and other open web features.

It said the California firm will also increase the value of data it gets from sources uniquely available to it through integrated services such as search functions.

© Provided by Daily Mail (

MOW’s complaint, which was filed last week, follows another it made in November 2020 to the UK’s Competition and Markets Authority. 

This saw Google respond in June this year by offering a series of ‘commitments’ which placed the development of the Privacy Sandbox under the CMA’s supervision.

What are the remedies offered by MOW to the European Commission?

Movement for an Open Web has provided the European Commission with a series of potential remedies relating to Google’s technology changes. These remedies are:

Today, MOW said it has provided the European Commission with evidence of Google’s technology changes and how they impact choice and competition.

MOW added that it has outlined potential remedies and wants the EU to promote independent data management to allow increased privacy and diversity.

These remedies include Google providing the EU with oversight of its planned browser changes, and an obligation to notify the EU in advance of all ‘anti-competitive browser changes’.

It also wants Google to introduce a certified compliance programme requiring regular independent audit and personal verification of compliance by Google management.

Two other remedies are regular qualitative reviews by the EU in parallel with the CMA, and oversight by data protection authorities to satisfy themselves that privacy is being protected.

James Rosewell, director of MOW, said today: ‘The internet was originally envisaged as an open environment outside the control of any single body.

‘Google maintains it is making these changes to protect privacy but if not properly policed, the move threatens digital media, online privacy and innovation. Solutions aligned to laws – not self-serving misuse of the web architecture by the members of Big Tech such as Google – are needed.

‘More people, surrendering more personal data to fewer companies doesn’t improve anyone’s privacy while stifling competition and boosting their huge profits even further.’

Tim Cowen, chair of the antitrust practice at law firm Preiskel & Co in London and a legal advisor to MOW, added: ‘We’re asking that the EU Commission create a level playing field for all digital businesses, to maintain and protect an open web. Google says they’re strengthening ‘privacy’ for end users but they’re not – what they’re really proposing is a creepy data mining party.’

MOW, previously called Marketers for an Open Web, is an alliance of leading tech, advertising, and publishing firms campaigning to maintain open web competition.

© Provided by Daily Mail (

Separately, Google’s lawyers are this week fighting a £3.7billion anti-trust EU fine following deals it made with Android phone makers regarding search functionality.

Google has not yet responded to a request for comment by MailOnline today, but did make a series of commitments to the CMA in June.

At the time, Google committed to develop and implement the new changes in a way that does not distort competition or imposes unfair terms on users of Chrome.

The company has also promised increased transparency on how and when it will implement its new proposals and how it will assess them.

It said there would be no data advantage for Google advertising products under its proposals, and its products or own sites would not have preferential treatment. 

Internet Explorer Channel Network
News Related

OTHER NEWS

Nach fünf Jahren Reformkurs: Wahlsieg für Präsident Mirsijojew in Usbekistan erwartet

Nach fünf Jahren Reformkurs unter Staatschef Schawkat Mirsijojew hat die zentralasiatische Republik Usbekistan eine Präsidentenwahl abgehalten. © Bereitgestellt von Blick Internationale Wahlbeobachter verlassen das Wahllokal 107 in der usbekischen Hauptstadt ... Read more »

Bundesinnenminister Seehofer: Schutz an Grenze zu Polen falls notwendig weiter verstärken

Angesichts der Migration über die Belarus-Route hat Bundesinnenminister Horst Seehofer in Aussicht gestellt, «falls notwendig» weitere Beamte der Bundespolizei im Grenzgebiet zu Polen einzusetzen. © Bereitgestellt von Blick Ein Wagen ... Read more »

Lage in Kliniken stabil: Corona-Zahlen in Österreich steigen

In Österreich hat sich der Trend zu deutlich steigenden Corona-Zahlen fortgesetzt. Binnen 24 Stunden wurden 3624 Neuinfektionen gezählt, wie das Innen- und Gesundheitsministerium am Sonntag berichteten. © Bereitgestellt von Blick ... Read more »

Wegen Brexit: Pflegemangel in Grossbritannien verschärft

Der Pflegemangel in Grossbritannien hat sich einem Bericht zufolge durch den Brexit deutlich verschärft. © Bereitgestellt von Blick ARCHIV – Eine Krankenpflegerin reicht einem Patienten ein Glas Wasser. Durch den ... Read more »

Sharma: Glasgow wird schwieriger als Einigung von Paris

© Keystone/AP/Alessandra Tarantino Der britische Gastgeber der Weltklimakonferenz COP26 hält das Ringen in Glasgow um schärfere Klimamassnahmen für schwieriger als die Einigung auf das Pariser Klima-Abkommen. “Was wir in Glasgow ... Read more »

COVID-19: Record number of coronavirus booster jabs administered - with 800,000 given in past 72 hours

Saturday was the biggest booster day on record, with 325,140 third vaccine doses given. Currently, around 10 million people are eligible for the booster jab. Read more »

Civilian shot dead in Kashmir as India's home minister visits

© Provided by Al Jazeera More than 900 people, most of them associated with protests in the past, have been detained in the latest crackdown [File: Dar Yasin/AP Photo] Srinagar, ... Read more »

Neil Warnock singles out key Middlesbrough man after win at Cardiff

© Provided by Football League World Championship – Middlesbrough v Barnsley Middlesbrough manager Neil Warnock has paid tribute to defender Sol Bamba after his side’s win over Cardiff City on ... Read more »

India vs Pakistan LIVE: T20 World Cup score and latest updates today

LIVE – Updated at 15:40 © Reuters ICC Men’s T20 World Cup 2021 – Super 12 – Group 2 – India v Pakistan India are taking on Pakistan in a ... Read more »

Britain's biggest model railway is set to go on display: Man, 53, spends £250K over six years to painstakingly recreate train junction in Yorkshire from 1983 that was his favourite childhood spot

Simon George, 52, has recreated the Heaton Lodge Junction in West Yorkshire, in scale model form As a child he spent his school holidays in the 1980s sat on the embankments marvelling at locomotives After seven years he has created a two-and-a-half mile track with houses and factories to decorate his scene He sold his 50 per cent share in his events business in 2018 to work on his model, which has cost £250,000 Read more »

'Careless' and 'inexperienced' armorer, 24, on Alec Baldwin Rust set halted filming on last movie after 'giving gun to child actress, 11, on set'

The young armorer who allegedly handed Alec Baldwin the gun that killed the cinematographer on the set of his movie Rust was 'inexperienced' with gunsSources claim Hannah Gutierrez-Reed, 24, had a history of reckless behavior around weapons and was 'a bit careless with guns'Two production sources claim Rust Gutierrez-Reed previously gave a child actor a gun without checking it on set of the Nicholas Cage's The Old WayThe sources said she was seen loading blanks in an 'unsafe' fashion Other sources add that blame also lies with Dave Halls, the assistant director who failed to check the gun when he told Baldwin it was safe to useBaldwin tweeted a Variety article on Friday that he 'was told prop gun was safe before fatal shooting' as experts said he ignored basic gun safety rules  Read more »

Two Premier League clubs "talking" to Chelsea star Antonio Rudiger about free transfer

Chelsea ace Antonio Rudiger is reportedly in discussions with four top European clubs – including two Premier League sides – over a potential move. The German defender’s existing contract expires ... Read more »

Asalanka blasts Sri Lanka past Bangladesh

Charith Asalanka hit a blistering 80 not out from 49 balls to take Sri Lanka to a five-wicket win over Bangladesh in the T20 World Cup. The 24-year-old left-hander came ... Read more »

Paul Scholes blasts two 'lazy' Manchester United players before Liverpool showdown

Paul Scholes has taken aim at two ‘lazy’ Manchester United players for leaving their teammates exposed. Despite getting back to winning ways against Atalanta in the Champions League, the ex-United ... Read more »

11 fragrances for men and women you can buy on sale at Amazon right now

NY Post Composite There are two types of people: the ones who enjoy wearing fragrances and the ones who don’t. Hey, there’s nothing wrong with sticking to your go-to deodorant ... Read more »

Stoke City manager Michael O'Neill reveals frustration at two key decisions from Millwall defeat

© Provided by Football League World Championship – Stoke City v Barnsley Stoke City were beaten 2-1 by Millwall on Saturday, with Potters manager Michael O’Neill left to lament two ... Read more »

Man United vs Liverpool - Premier League: Live score and updates

© Provided by Daily Mail MailOnline logo Manchester United and Liverpool meet at Old Trafford in a hotly-anticipated Premier League clash on Sunday afternoon. Jurgen Klopp’s side remain undefeated in ... Read more »

'I will cry', 'Amazing', 'Huge statement of intent' - Many NUFC fans buzzing over 'unreal' news

Plenty of Newcastle fans were left buzzing after links with Ajax sporting director Marc Overmars emerged. © Provided by This is Futbol overmars The Dutch legend has held the position ... Read more »

Fabinho Liverpool absence explained as Sadio Mane and Joel Matip also left out against Manchester United

Jurgen Klopp makes two changes to his Liverpool side as Fabinho misses out for the visit to Manchester United. The Brazil international was a half-time substitute in the 3-2 win ... Read more »

China Sees Outbreak Widening; U.K. in the Clear: Virus Update

(Bloomberg) — Most Read from Bloomberg Why Americans and Britons Are Rushing to Buy Idyllic Homes in Italy Cities’ Answer to Sprawl? Go Wild. The Top Money Maker at Deutsche ... Read more »

Hurricane Rick edges closer to Mexican coast north of Acapulco

MEXICO CITY (Reuters) – Hurricane Rick edged slowly closer to Mexico’s Pacific coast on Sunday, expected to unleash heavy rains north of the beach resort of Acapulco late in the ... Read more »

Woman performs Rajasthani folk dance in traditional attire on skates, internet goes crazy - Watch

© Provided by Zee News New Delhi: Our country is known for its rich culture and heritage and now the youth of India is taking this legacy on to the ... Read more »

QAnon Influencer Says He's 'Digital Rosa Parks' in Conspiracy Convention Speech

Major QAnon influencer Ron Watkins compared himself to civil rights icon Rosa Parks during a convention hosted by conspiracy theorists in Nevada. © Rick Loomis/Getty Ron Watkins, a man who ... Read more »

‘He's not going to be a champion of democracy': Obama slams GOP candidate for New Jersey governor

Former President Barack Obama has hit out at the Republican candidate in the New Jersey gubernatorial race, claiming his presence at the ‘Stop the Steal’ rally suggests “he’s not going ... Read more »

PHOTOS: Shah Rukh Khan's fans gather outside Mannat with a strong message amidst Aryan Khan case

It is an extremely tough time for Shah Rukh Khan and his family now. Ever since Aryan Khan has been taken under NCB custody in a drug case, the family ... Read more »

Yeh Rishta Kya Kehlata Hai: Papad Pol actress Ami Trivedi to play Harshad Chopda aka Abhimanyu's mother

© Provided by BollywoodLife.com Yeh Rishta Kya Kehlata Hai will go through a major change from October 27. Mohsin Khan and Shivangi Joshi left the show leaving fans emotional. They ... Read more »

India vs Pakistan Live Score, T20 World Cup: Kohli, Surya steady Indians after Afridi's twin strike

© Provided by Firstpost India vs Pakistan Live Score, T20 World Cup: Kohli, Surya steady Indians after Afridi’s twin strike 19:58 (IST) After 5 overs,India 30/2 ( Virat Kohli (C) ... Read more »

'Bomb Cyclone,' nor'easter and other severe weather will unfold this week across the US

It’s time to stay weather aware as a barrage of threats unfolds across the United States this week, creating hazards from coast to coast. © CNN Weather From “bomb cyclones” ... Read more »

2 children killed, 8 people hurt in Texas 'no-prep' drag racing crash

A drag racer in Texas lost control of his car and slammed into a crowd of spectators, killing two young boys and injuring eight people, authorities said. © aijohn784, Getty Images/iStockphoto ... Read more »

Biden Meets Manchin, Schumer in Bid to Finish Bill Agreement

(Bloomberg) — President Joe Biden is meeting with key moderate Senator Joe Manchin and Senate Majority Leader Chuck Schumer on Sunday as he seeks to finalize his up to $2 ... Read more »

Wealthy aristocrat who claimed he was an 'honorable Britsh gentleman' jailed for calling campaigner 'Jewish scum'

© Provided by INSIDER Southwark Crown Court, where Piers Portman was sentenced (Photo by MEGA/GC Images) Piers Portman, the youngest son of the 9th Viscount Portman, is an heir to ... Read more »

Israel to build over new 1,300 W.Bank settler homes

Israel on Sunday announced plans to build more residences for Jewish settlers in the occupied West Bank, drawing immediate condemnation from Palestinians, peace activists and neighbouring Jordan. © JAAFAR ASHTIYEH ... Read more »

An update on my journey to EU citizenship through Portugal's Golden Visa program

© Provided by The Points Guy MSN has partnered with The Points Guy for our coverage of credit card products. MSN and The Points Guy may receive a commission from ... Read more »

'It's a set up!' British expats claim Spanish authorities unfairly hitting them with fines

One expat based in Madrid believes a penalty fine she received for a non-payment of ground rent was a “set-up”. She said letters demanding the ground rent tax on her ... Read more »

Solar panels for RVs, campervans and travel trailers: Everything you need to know

If you own an RV or campervan, you’ve probably considered investing in solar panels for your vehicle. Depending on your lifestyle and energy consumption habits, solar panels for RVs can ... Read more »

Camera crew walked off job to protest safety concerns on Alec Baldwin movie

Seven camera crew members working on the film “Rust” walked off the set to protest a myriad of issues several hours before actor Alec Baldwin fatally shot and killed a ... Read more »

8 Over-the-top Yacht Charters to Book Now for 2022

There are few experiences as luxurious and awe-inspiring as a yacht charter. You can explore the world at your leisure, spend quality time with friends and family in an intimate ... Read more »

Video: Two children are killed and eight people injured when car smashes into spectators during drag race on Texas track

Read more »

Biden unveils new billionaire's tax plan aimed at the 0.0002%, which will force them to pay annual levies on their stocks and bonds

The new 'billionaire income tax' will only target about 600 to 700 AmericansThe top .0002% will be taxed yearly on 'unrealized gains' from stocks and bondsCurrently, assets like that are only taxed when they're soldThey're usually used as collateral to borrow money - a way the rich skirt taxesThe plan will be included in the Democrats' $2 trillion reconciliation billSen. Kyrsten Sinema, a centrist who holds sway in the evenly split Senate, has opposed raising taxes but hasn't commented on the billionaire tax proposal Read more »

Video: Rishi Sunak dismisses Marcus Rashford's plea for free school meal programme to be extended for three years saying the nation needs to return to 'a more normal way of doing things'

Read more »
On free-english-test.com you will find lots of free English exam practice materials to help you improve your English skills: grammar, listening, reading, writing, ielts, toeic