TBA Group: The brand experience and live events experts

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(Courtesy of TBA Group)

Business Reporter: TBA Group: The brand experience and live events experts

TBA Group has successfully developed its expertise over recent years as experience makers in three specialist areas: sport, brands, and entertainment. And thanks to our diverse and specialist knowledge, we know how to create a connection between a brand and an audience – whether they’re fans, colleagues, customers, or consumers.


Our sports division are experts in creating exhilarating and memorable fan moments that immerse audiences in the sports occasion. Specialising in everything from brand activations and fan zones to bespoke sports hospitality and sponsorship activations, we work with some of the world’s leading sports brands and organisations – including Formula 1, UEFA, and World Rugby.


The TBA brands team combine audience insights, strategic thinking, and bright ideas to create engaging and powerful experiences, events and communications that help form a deeper connection between a brand and its target audiences. From immersive large-scale consumer brand activations to strategic internal communications – TBA Group’s solutions connect people to brands in an exciting and transformative way.


Our award-winning entertainment division connects fans to large-scale public events, concerts and shows through spectacular productions. Time and time again, we conquer some of the most technically challenging creative briefs, producing the most spectacular live shows from ideas that might have seemed impossible.

Fundamental to our approach across all divisions is that we know it’s not just about creating those spectacular instagrammable moments – it’s about creating a connection. We are proud to have the most connected team of specialists creating moments in time that are memorable, meaningful and leave a lasting impression. Our goal is to create brand advocates, not just through spectacular experiences but by forming a deeper level of understanding, emotion, and trust.

By harnessing the specialist knowledge of our world-class team of experts, we create memorable experiences that stand out. From creating a consumer-facing or internal staff event to shutting down central London for a live sports spectacle, we know how to produce incredible moments that push the limits of possibility. Our team work hard to understand our clients’ brands and bring them to life in the right ways. Creating impressive moments but always staying authentic to their brand and audience.

As experience makers, we are constantly innovating, adapting, and evolving as the power and reach of virtual and hybrid live experiences continues to grow. Our clients are always looking for new ways to engage and communicate, and we work hard to ensure we can offer this. We’re proud of our agility and ability to respond quickly to the world around us – not only in our technological innovations but with our strong beliefs and focus on sustainability.

We turned the challenges of 2020 into opportunities for our agency group and our clients by adapting and innovating to embrace different kinds of experiences. As industry leaders, we were one of the first agencies to adapt our expert offering to the virtual world, creating unbelievable moments that have wholly connected global audiences online. As we continue to evolve and grow with our clients, we’ll leverage our new virtual skills and the latest technology and combine them with our love for incredible live experiences.

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Originally published on Business Reporter

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