Taylor Swift European dates kick off in Paris
She sings that the best people in life are free, but seeing this mega star comes at a cost. Welcome to the Aristor, with a Taylor Swift trip to Paris expected to bring in five times as many US luxury travellers as the Olympics and VIP tickets, costing some €600. It’s estimated that 42,000 people will attend each of her four shows in Paris and that one in five of the audience is coming from the United States, according to the defence arena where she performs from Thursday. And with them comes plane tickets, hotel nights and expenses. Restaurants, bakeries, museums and merchandising are all expected to benefit from the swift effect, which last year exceeded $5 billion for the US economy and potentially up to $10 billion when factoring in indirect sales, according to research groups. Now it’s Europe’s turn in Sweden. Fans are already waiting, but the catch 22 There’s not enough capacity to host them all. The total cost is stock on our skyrocketing this week and in May and the reason is quite simple. In stock the Stockholm region we have approximately 40,000 hotel rooms, approximately 80,000 beds and as I said earlier, approximately 120,000 people will be travelling to Stockholm for the weekend, so we are out of room in Leon. The local tourism office said hotel occupancy rates for the show nights are over 80%, up from the average 30 to 40% in Warsaw where she performs on August 2nd. Some 90% of accommodation is full on booking.com. And Vienna’s booking rates were 40% higher than the same time last year. But regardless of the cost, across all of the 18 cities on the Europe Tour, Swifties remain eager and ready for it.