The group’s first formal English-language single, The Feels, which dropped on October 1, is also their first to enter the Top 100 of US Billboard’s main singles chart, debuting at No. 83, and the UK’s Official Singles chart, debuting at No. 80. The US and UK are, respectively, the biggest and fourth largest music markets in the world.
The song’s release and subsequent success were accompanied by heavy promotion in the American entertainment market; Twice appeared on popular television programmes, including The Tonight Show hosted by Jimmy Fallon and the largest morning programme, ABC’s Good Morning America.
Altogether, this push marks a new stage for Twice as they look to continue growing their presence in international markets.
Since their debut in 2015 under South Korean music company JYP Entertainment, Twice have had a string of hits and broken records as they’ve evolved musically.
The group’s nine members hail not only from South Korea but also Japan and Taiwan, and they regularly release music in Japanese. Their songs have been hits in both these markets, regularly topping the local charts, and they have broken numerous records. They sell millions of copies a year of their albums in Japan and Taiwan.