Chinese EV giant BYD launches new plug-in hybrid sedan with lower starting price

19/02/2024

A view of the logo of BYD on the BYD Seal at a press day of the Japan Mobility Show 2023 at Tokyo Big Sight in Tokyo, Japan October 25, 2023. REUTERS/Issei Kato/file photo

BEIJING (Reuters) – Chinese electric vehicle giant BYD on Monday launched a new version of its plug-in hybrid sedan Qin Plus DM-i with a lower starting price, doubling down on price cuts to stay competitive in the world’s largest auto market.

The new model goes for a starting price of 79,800 yuan ($11,090), down 20% from the previous version.

The Qin Plus hybrid competes with best-selling gasoline sedans such as Nissan’s Sylphy and VW’s Lavida.

($1 = 7.1953 yuan)

(Reporting by Qiaoyi Li, Zhang Yan and Brenda Goh; Editing by Tom Hogue)

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