There really is nowhere to go but up for Jung Ho-yeon! Ever since Netflix’s newest hit Squid Game became the No 1 show in 90 countries, the model-turned-actress has skyrocketed to global fame. Her impressive acting debut as North Korean defector/pick-pocketer Kang Sae-byeok has not only captured the hearts of millions of fans but also a handful of international brands. To say that this 27-year-old star is now booked and busy would be an understatement.
From becoming the most-followed South Korean actress on Instagram to signing up to some of the biggest fashion labels, let’s dive into Jung’s growing résumé.
She has gained a whopping 20 million followers and counting!
As of writing, Jung Ho-yeon has over 20 million Instagram followers. Photo: @hoooooyeony/Instagram
The numbers just keep rising – from having around 400,000 fans before Squid Game dropped on Netflix, Jung now boasts over 20 million fans on Instagram. According to Forbes, she has become the most-followed South Korean actress after overtaking veteran actress Song Hye-kyo and another model-turned-actress Lee Sung-kyung’s follower count.
Jung Ho-yeon’s overnight success has led her to become the most-followed South Korean actress on Instagram. Photo: @hoooooyeony/Instagram
Jung shared with Teen Vogue how she is handling this sudden rise to fame and success. “What I’m trying to do is I’m trying to see people that are very close to me so that I can stay [grounded] and I don’t get carried away because of this. At the same time, I also try to feel grateful for every person who made this series possible and every single person [in] the audience,” she said.
She is Louis Vuitton’s latest global ambassador
Jung Ho-yeon’s has become the newest global ambassador for Louis Vuitton. Photo: @hoooooyeony/Instagram
Yup, Jung is Louis Vuitton’s new muse! The French fashion house recently announced Jung as its new global house ambassador for fashion, watches and jewellery with a chic campaign photo of her on their Instagram account. The Seoul-born beauty has actually been modelling for the luxury brand since 2016, appearing on runways at Paris Fashion Week and in the brand’s ad campaigns over the years.
Louis Vuitton’s creative director Nicolas Ghesquière gushed about Jung in a statement saying, “I immediately fell in love with Ho-yeon’s great talent and fantastic personality, and I am looking forward to starting this new chapter of the journey we started at Louis Vuitton a few years ago.”
She stars in Adidas’ newest campaign
Jung Ho-yeon stars in Adidas’ new Adicolor campaign. Photo: @hoooooyeony/Instagram
Adding yet another feather to her cap, Jung also scored herself a spot in Adidas Originals’ latest Adicolor campaign. The Squid Game actress traded her iconic “067” tracksuit and white Vans for a more stylish denim tracksuit featuring the German brand’s signature three stripes.
A certified Adidas fan, Jung’s OOTDs on Instagram include a pair of the Adidas Ozweego trainers, the Adidas SL 72, and the Adidas Campus 80S W.
Jung Ho-yeon OOTDs often feature Adidas trainers, like the Adidas Ozweego. Photo: @hoooooyeony/Instagram
She has also captured Fendi’s attention
Jung has also partnered with Fendi for their Spring/Summer 2022 campaign. Photo: @hoooooyeony/Instagram
Aside from her ambassadorship with Louis Vuitton and Adidas, the Korea’s Next Top Model runner-up recently partnered with Fendi for its spring/summer 2022 campaign. Mentioning the Italian luxury brand and its creative director, Kim Jones, in the caption, Jung posted a schedule of the fashion show on her Instagram alongside breathtaking snaps of her clad in Fendi.
Jung has also posted pictures of her with the Forever Fendi Watch. Photo: @hoooooyeony/Instagram
She made waves on The Tonight Show Starring Jimmy Fallon
The cast of Squid Game made an appearance on The Tonight Show Starring Jimmy Fallon. Photo: @hoooooyeony/Instagram
After Squid Game became a global phenomenon, Jung and the rest of the popular Netflix show’s main cast landed a guest appearance on The Tonight Show Starring Jimmy Fallon. The 27-year-old was a scene-stealer in a black Miu Miu dress during their fun segment consisting of a short interview and less risky games. Jung paired her classic LBD with black tights and sparkly loafers.