Tesco makes price cut announcement as cost of more than 150 popular items slashed

Tesco has cut the price of more than 150 items

Tesco has announced it is cutting the price of more than 150 items by an average of 12.5 per cent.

The supermarket said it has focused its price cuts on items that families buy frequently. Fresh fruit such as blueberries and strawberries are among the products reduced in price, as well as sausages, coffee, baked beans and breakfast cereals.

Tesco Group Chief Commercial Officer, Ashwin Prasad, said: “After the expense of Christmas, January can really stretch family budgets and families are looking for great value more than at any other time. By focusing our price cuts on truly popular items, customers will find it’s even easier to spend less at Tesco.”

Try MEN Premium now with our amazing New Year offer… just click here to give it a go

A pack of strawberries has been slashed from £2.30 to £2, British pork sausages are now 30p less at £2 and honey is down from £1.49 to £1.25. Instant coffee has gone down by 50p a jar and a large pineapple is now £1.30, Tesco said.

It comes after Tesco announced to customers that they will earn double Clubcard points when they shop in Tesco over the next seven weeks. The supermarket also said it is committing to lock the prices of more than a thousand everyday products until Easter 2024.

Tesco products reduced in price:

• Tesco Strawberries (227g) – down 30p to £2.00
• Tesco Blueberries (250g) – down 35p to £2.65
• Tesco British Pork Sausages (8 pack 454g) – down 30p to £2.00
• Tesco Large pineapple (each) – down 50p to £1.30
• Tesco Gold Instant Coffee (200g) – down 50p to £2.50
• Tesco Squeezy Clear Honey (340g) – down 24p to £1.25
• Tesco Honey Nut Cornflakes – down 25p to £1.25
• Tesco Bolognese Pasta Sauce (500g) – down 16p to £0.79
• Tesco Sugarsnap Peas (180g) – down 20p to £1.10
• Tesco Baked Beans in Tomato Sauce (420g) – down 5p to 45p

On Wednesday, Which? revealed which supermarket had been the cheapest in 2023. Aldi offered the lowest-priced grocery products for 11 out of 12 months, according to the consumer group.

Which? kept track of the cost of a basket of groceries at the UK’s eight biggest supermarkets every day throughout the year, revealing the cheapest supermarket at the start of each month. Aldi was the cheapest supermarket of 2023, followed by Lidl. The two supermarkets were consistently close with their monthly basket comparison, with the price difference between them averaging just £1.33 across the year.

Meanwhile, Waitrose was the most expensive supermarket for a small basket of groceries for every month of the year.