Sa Pa, a popular highland town in Lao Cai, welcomed 20,000 tourists in the three days, with its occupancy rate reaching 60 percent. Hoang Thi Vuong, a local information official, estimated tourism revenues in Sa Pa at about VND63 billion ($2.74 million).
Hoang Su Phi District in neighboring Ha Giang Province also cashed in on tourism revenue thanks to a surge in visitors.
Nguyen Viet Tuan, head of the district’s culture and information division, said over the past four days, the number of tourists to frost- and snow-covered Chieu Lau Mountain increased dramatically to about 200-300 a day, spending around VND800,000 ($35) each.
Data from the management office of Mau Son Tourist Area in Lang Son Province shows that between Jan. 8 and 10, around 5,500 tourists came to the area. Nine accommodation sites in the tourist area have been fully booked since weather forecasts of frost and snow first appeared.
In Cao Bang Province, the peak of Phia Oac Mountain in Nguyen Binh District, welcomed more than 2,500 visitors between Jan. 8 and 11. Room occupancy rates in the district reached 25 percent. At a height of 1,931 meters above sea level, Phia Oac is the second "roof" of Cao Bang, after the Phja Da peak.
Phia Oac Mountain in Nguyen Binh District is blanketed in white frost. Photo by VnExpress/Ha Cuong.
Vietnam has experienced a colder winter than usual this year as the Pacific Ocean sea surface temperature drops, forming the La Niña phenomenon, according to experts.
The country typically encounters a tropical climate with annual average temperatures ranging from 22 to 27 degrees Celsius. But the northern highlands have seen frost and snow each winter in recent years.
Though the tourism sector is happy with the surge in visitor numbers, locals felt the brunt of snowy weather, which typically affects their livelihoods.
More than 1,000 cattle died due to the cold weather while thousands of students were forced to stay home. Many farmers lamented the fact they had little choice but remain home while their rice fields and orchards were weighted down with thick snow and frost.