Smash hit: Vogue editors' secret battle to court Emma Raducanu

Emma Raducanu

When teenage tennis star Emma Raducanu arrived back in the UK on Thursday morning, she was accompanied by security guards, a police escort – and a very high profile fan.

According to eyewitnesses, the US Open women’s champion was travelling on the same British Airways flight from New York’s JFK to London Heathrow as Anna Wintour, American Vogue editor-in-chief and Vogue global editorial director.

The two women will have already met. It’s no secret that Wintour is a huge tennis fan, and after the Saturday evening match she invited Raducanu to Monday evening’s star-studded Met Gala.

“Anna invited both Emma and Leylah [Fernandez],” a source close to the event said. “It was Emma who was dressed in Chanel, though [the label Wintour herself usually wears] and seated at the Chanel table – and Anna signs off on every look and every detail.”

Wintour would have been en route to the UK for London Fashion Week, which begins on Friday, but it’s believed that she had another motive for ensuring that she and Raducanu were sharing the same first-class cabin: the chance to sell her the idea of doing an exclusive American Vogue cover shoot and interview.

Of course, most people don’t take much persuading to do a Vogue cover. Those who have been granted the opportunity consider it a privilege and a career highlight. But it’s understood that Raducanu is in the rare position of having also been asked to do another Vogue cover; the British edition, by Edward Enninful, its editor-in-chief.

National treasure

As Britain’s newest national treasure who this week charmed America and is predicted to earn a billion dollars in global marketing deals, it’s no surprise that both Wintour and Enninful are courting Raducanu for a cover.

Her looks, talent and maturity have helped generate a tremendous appetite for her on both sides of the Atlantic.

Already, she has a deal with Nike, has worked with Tiffany & Co, and has been represented by global talent management company IMG since she was on the juniors circuit. It’s no surprise that when she was reunited with her father at their home in Bromley, south west London on Thursday, he simply said: “I am so happy. I am very proud of her,” as the pair hugged.

With her half-Chinese, half-Romanian heritage, Raducanu also has the potential to be a valuable asset to brands eager to tap into the lucrative Far-East market.

She has an official account on Chinese microblogging site Weibo, and on Thursday, she issued a statement in fluent Mandarin: “When I knew you guys were watching my games, I felt so happy and didn’t want to let you down,” she said. “I am very sorry that I can’t visit China this year, but I’m sure I can come to play next year.”

There is no question that a Raducanu Vogue cover would sell very well and go viral online, and ultimately, that is the metric by which Enninful and Wintour are both judged.

Wintour would have been instrumental in ensuring Enninful’s appointment as editor-in-chief at British Vogue (indeed, they ran in the same New York circles when Enninful was style director at W magazine between 2011 and 2017), and we know how competitive the titles can get over cover stars from the BBC’s 2016 Absolutely Fashion: Inside British Vogue documentary, in which we saw Alexandra Shulman, Enninful’s predecessor, publish her Rihanna cover early when she discovered Wintour was planning to run her own cover of the star a month later.

The friction between Enninful and Wintour runs deeper than just a professional competitiveness for the best cover stars, though.

Battle lines were reportedly drawn in February 2018, when the Queen attended London Fashion Week for the first time. She was pictured, below, at the Richard Quinn show, side-by-side with Wintour, a powerful image of Her Majesty the Queen and the unofficial Queen of Fashion that was published across the globe.

The Queen and Anna Wintour – Getty

Wintour had reportedly planned the appearance with Caroline Rush, chief executive of the British Fashion Council, deliberately keeping Enninful in the dark.

As Quinn’s show was on the final day of London Fashion Week, and not a particularly well-known designer, Enninful took an earlier flight for the next round of shows in Milan. “Edward was in tears when he found out,” a source told the Daily Mail at the time. “He had no idea that it was happening.”

Although Wintour is the more established and experienced name, the competition for Raducanu’s Vogue cover moment is pretty even.

In the red (carpet) corner …

In one corner, we have Enninful, 49, Vogue’s first Black editor and a celebrated fashion stylist credited with revamping the image of the British edition to make it more diverse and inclusive.

He successfully convinced the Duchess of Sussex to guest-edit an issue during her first pregnancy, with other covers during his four-year tenure including Dame Judi Dench (the title’s oldest cover star at 85) and football player Marcus Rashford.

He also has a pre-existing relationship with Raducanu, as she was photographed and interviewed for British Vogue’s October issue – he might now be wishing he’d put her straight on the cover.

In the other, we have Wintour, 71, arguably the most important figure in the US fashion industry who has been at the helm of American Vogue since 1988. Wintour’s Vogue is perhaps more commercial than Enninful’s, but with a circulation of eight million (compared with the British edition’s 796,000) her influence is unrivalled.

Wintour is also tennis-obsessed. She counts Roger Federer and Serena Williams among her close friends, and is usually spotted in prime seats at Grand Slam finals. She also wakes up at 5am most mornings to play before work.

Could Enninful be Wintour’s successor?

Wintour is a powerful figure at Condé Nast HQ, too. For years, she has dismissed rumours of retirement with her role at the publishing house only broadening. Now, as the global editorial director of Vogue, as well as Condé Nast’s global chief content officer and artistic director, she is essentially Enninful’s boss.

The Raducanu opportunity comes at a time when Condé Nast is streamlining creative control of its biggest titles by appointing global editors based in the US.

Enninful, who was recently appointed European editorial director, is benefiting from this strategy and it’s unlikely that this would be the case without Wintour’s support. However, it also positions him as her likely successor.

Vogue declined to comment on future editorial, so we’ll have to wait for an outcome. Ultimately though, the decision is Raducanu’s to make, and she doesn’t seem the type to bow to this kind of pressure.

The sporting world’s new Billion Dollar Girl will make the best decision for herself – not Wintour, not Enninful, nor anybody else.

Internet Explorer Channel Network
News Related


Drug Abuse in India: Mumbai Recorded Highest NDPS Cases Among Metros in 2020; Uttar Pradesh Top State

© Provided by News18 Drug Abuse in India: Mumbai Recorded Highest NDPS Cases Among Metros in 2020; Uttar Pradesh Top State Mumbai reported most cases registered under the Narcotic Drugs ... Read more »

Over 107 crore COVID-19 vaccine doses provided to states, UTs, says Union Health Ministry

More than 107.22 crore COVID-19 vaccine doses have been provided to states and union territories so far, the Union Health Ministry said on Monday. More than 12.75 crore balance and ... Read more »

Meet the rocker who performed in graveyards during lockdown

A rocker who missed performing to a live crowd during lockdown found a captive audience by playing to the dead instead – staging secret concerts in graveyards. When Covid shut ... Read more »

Puducherry govt allows sale of firecrackers ahead of Diwali

Residents of Puducherry expressed delight as the Union Territory has allowed the sale of firecrackers at low prices ahead of Diwali, and Papsco, a government agency, has set up shops ... Read more »

Reese Witherspoon and Ryan Phillippe reunite to celebrate son's 18th birthday

© Provided by Reese Witherspoon and her ex-husband Ryan Phillippe reunited over the weekend to celebrate their son Deacon’s 18th birthday. Taking to Instagram to document the sweet reunion, ... Read more »

Expo 2020 Dubai: Watch Harlem Globetrotters jump through hoops

© Provided by Khaleej Times Expo 2020 Dubai: Watch Harlem Globetrotters jump through hoops American exhibition basketball team Harlem Globetrotters’ Spread Game Tour will make a pivotal stop at Expo ... Read more »

UAE gears up for bumper public holiday for National Day

© Provided by The National Fireworks at La Mer, in Jumeirah 1, Dubai, for the 48th UAE National Day. This year the country marks its Golden Jubilee. Chris Whiteoak / The ... Read more »

UAE: World's largest space event kicks off today

The 72nd International Astronautical Congress (IAC), the world’s largest and most prestigious global space event, kicks off today, October 25, at the Dubai World Trade Centre. Khaleej Times · 8@8 ... Read more »

UAE weather: Dip in temperature over the coming days

© Provided by Khaleej Times UAE weather: Dip in temperature over the coming days Temperatures in the UAE will gradually decrease over the coming days, according to the National Centre ... Read more »

Officials detained, internet down in possible Sudan coup

© Provided by Associated Press FILE – In this Sept. 21, 2021, file photo, traffic moves on a street in Sudan’s capital Khartoum. Military forces detained at least five senior ... Read more »

Eternals review round-up: Marvel's latest superhero flick is 'not exactly boring, but hardly exciting either'

© Provided by Firstpost Eternals review round-up: Marvel’s latest superhero flick is ‘not exactly boring, but hardly exciting either’ Marvel’s newest superhero film Eternals has received mixed reviews from critics, ... Read more »

Aryan Khan drugs case: ‘Sameer Wankhede must resign,' says Hansal Mehta

© Provided by The ongoing Aryan Khan‘s case is getting a lot of support from Bollywood film personalities. Filmmaker Hansal Mehta has been one of those speaking out regularly ... Read more »

30 pictures of Shah Rukh Khan-Gauri Khan on their 30th wedding anniversary that sum up their beautiful journey

© Provided by Though these are tough times for Shah Rukh Khan and Gauri Khan, with their son Aryan Khan‘s arrest, the two of them are standing by each ... Read more »

Desi bride enters wedding venue dancing to Nachdi Phira in viral video. Don't miss groom's reaction

Bride entered the wedding venue dancing to Nachdi Phira. (Image courtesy: Instagram) Planning a wedding isn’t simple. You want everything to be perfect because why not, it is one of ... Read more »

Blackburn Rovers handed double boost

© Provided by Football League World Championship – Swansea City v Blackburn Rovers Both Joe Rankin-Costello and Scott Wharton are set to feature for Blackburn Rovers under-23s this evening, as ... Read more »

NHS and transport prioritised in £30bn pre-Budget announcements

© PA Wire The Andrew Marr show The NHS and transport upgrades look set to be the big winners in announcements made by Rishi Sunak ahead of his second Budget ... Read more »

Michael Jordan's iconic first Nike trainers sell for $1.5mn

© Getty File: Jordan is one of a few billionaire sports stars – Getty A pair of red and white trainers worn by US basketball star Michael Jordan have been ... Read more »

Andy Robertson shouted at his teammates to ‘be ruthless' as they went 5-0 up v Man Utd

© GiveMeSport p1fiq7rerl15ma9jp7ff1qimrac15.jpg Liverpool’s Andy Robertson urged his teammates to ‘be ruthless’ as they scored their fifth goal against Manchester United at Old Trafford on Sunday. The Scottish left-back, who ... Read more »

Peranan PAS diambil kira isu iktiraf Taliban sebagai kerajaan Afghanistan, kata timbalan menteri

© Provided by Free Malaysia Today Kamarudin berkata negara ini berpendirian bahawa sebarang perubahan politik dalaman Afghanistan perlu berpaksikan kepentingan para pemegang taruh serta aspirasi rakyatnya sendiri. (Gambar Bernama) KUALA ... Read more »

Body of missing United executive found a year after his disappearance

© NBC Chicago Remains of United Airlines executive Jacob Cefolia were found on Friday – NBC Chicago Human remains found at a nature reserve in Illinois have been confirmed to ... Read more »

Parti pemerintah mungkin berkempen guna nama ‘acara rasmi', kata Ramasamy

© Provided by Free Malaysia Today Umno, Bersatu dan PAS mungkin mempunyai kelebihan berbanding parti pembangkang seperti PKR, DAP dan Amanah, menurut P Ramasamy. PETALING JAYA: Larangan perhimpunan atau majlis ... Read more »

Josi führt Nashville mit vier Skorerpunkten zum Sieg

© Keystone/FR51399 AP/ANDY CLAYTON-KING Roman Josi gelingt bei Nashvilles zweitem Sieg in dieser NHL-Saison eine Glanzleistung. Der Berner Verteidiger realisiert beim 5:2 auswärts gegen die Minnesota Wild ein Tor und ... Read more »

Oben, um oben zu bleiben – Marco Odermatt erfüllt weiter seine Prophezeiung

© keystone Teaserbild © keystone Marco Odermatt freut sich über den perfekten Start in die neue Saison. Gibt es für ihn keine Grenzen? Marco Odermatt gewinnt den Riesenslalom von Sölden ... Read more »

Monday Motivation: Samantha's happy morning selfie proves that no turmoil in life can stop her

Samantha Ruth Prabhu is back home from her short trip to Rishikesh. The actress shared a happy selfie this morning and she is glowing as ever. Sharing a photo of ... Read more »

Bipasha Basu opens up on constant pregnancy rumours, says 'speculations are always going to be there'

© Provided by Zee News New Delhi: Bollywood actress Bipasha Basu, who is known to be super fit, has been speculated to be pregnant after gaining some weight. The actress, ... Read more »

Kangana Ranaut looks stunning in saree as she heads to receive National Award; SEE PIC

© Provided by Pinkvilla The 67th National Film awards were presented by Vice President M Venkaiah Naidu on Monday morning. Actor Rajinikanth was conferred with 51st Dadasaheb Phalke Award. Manoj ... Read more »

Stock Idea: This Rakesh Jhunjhunwala stock can log solid return post Q2 results

NEW DELHI: Federal Bank , where ace investor Rakesh Jhunjhunwala upped his stake in September quarter, could deliver up to 25 per cent return in the next 12 months, said ... Read more »

'I've been stay-at-home mum for 5 years. I felt judged when my friend told me to go back to work.'

© Getty Images ‘I’ve been stay-at-home mum for 5 years. I felt judged when my friend told me to go back to work.’ “Going back to work is the best ... Read more »

Vernon Kay wants this year's 'I'm a Celebrity' to 'be more horrible' for the stars

Watch: Vernon Kay takes part in Bushtucker Trial Vernon Kay's main wish for this year's edition of I'm a Celebrity… Get Me Out of Here is for it to “be ... Read more »

Nas Academy reconciles with Whang-Od, says sorry, and states contract is now 'null and void'

Months after being embroiled in a controversy that sparked widespread public backlash, Nas Academy has appeared to have patched things up with Apo Whang-Od and other stakeholders. The team behind ... Read more »

Miss Intercontinental Philippines 2021 bet Cindy Obeñita slays ‘Diwata,' ‘Darna' outfits

© Provided by InterAksyon Cinderella Faye “Cindy” Obeñita, the Philippines’ Miss Intercontinental 2021 bet, recently channeled Philippine mythical goddess or diwata and superheroine Darna. Binibining Pilipinas featured these costumes of ... Read more »

The pandemic stimulus has backfired in emerging markets

© Provided by The Financial Times People visit an amusement park in Pasay City, Metro Manila, Philippines The writer, Morgan Stanley Investment Management’s chief global strategist, is author of ‘The ... Read more »

Warrant: Baldwin was 'practicing' with gun

Witnesses said actor Alec Baldwin was “practicing” with a gun when it went off before filming started on the set of “Rust” in New Mexico, according to new information released ... Read more »

Texas man charged with murder after shooting someone in a car outside his home. He told police it was self-defense

A Texas man is facing a first-degree murder charge related to the shooting death of a man sitting in a parked car outside his home earlier this month in a ... Read more »

Under growing pressure, Russian stand-ups vow to joke on

In the loft of a trendy Moscow bar, stand-up comedian Pavel Dedishchev walks up to a microphone under a spotlight. © Dimitar DILKOFF Stand-up comedian Pavel Dedishchev says the situation ... Read more »

Kemba Walker watches from bench as Knicks play Derrick Rose late

On some nights, this is how it’s going to be for point guard Kemba Walker. Walker didn’t play the game’s final 18 minutes with Derrick Rose one of the hottest ... Read more »

Zoho to set up company for R&D in manufacturing sector

© Provided by Business Today Zoho to set up company for R&D in manufacturing sector Information technology firm Zoho will invest Rs 50-100 crore and set up a company to ... Read more »

Groww raises $251 mn in latest funding; valued at $3 bn

© Provided by Business Today Groww raises $251 mn in latest funding; valued at $3 bn Investing platform Groww announced on Monday that it has raised $251 million in its ... Read more »

Gold, Silver prices today: Precious metals record hike on MCX| Check latest rates here

The prices of gold and silver are trading on the higher side of the Multi Commodity Exchange (MCX) on Monday for the sixth day in a row. Recording a jump ... Read more »

Whistle-blower alleges related party transactions by Asian Paints' promoters; stock slumps 4%

© Provided by CNBCTV18 Asian Paints shares slumped over four percent on Monday after reports said that a whistle-blower has reportedly flagged off related party transactions carried out by the ... Read more »
On you will find lots of free English exam practice materials to help you improve your English skills: grammar, listening, reading, writing, ielts, toeic