World’s biggest printer company wants you to stop buying printers — rent them like cars is what HP reckons you should do

world’s biggest printer company wants you to stop buying printers — rent them like cars is what hp reckons you should do

World’s biggest printer company wants you to stop buying printers — rent them like cars is what HP reckons you should do

HP has unveiled its long-awaited printing subscription package aimed at keeping businesses and consumers alike wedded to their physical HP printer for a little while longer.

The company says its new HP All-In Plan, “delivers the ultimate in convenience without the hassle of printer ownership” – offering not just ink, but the very printer itself, for a monthly cost.

It’s a bold move, and one that HP says may mean you never own a printer again, as it looks to ensure customers realize the benefits of print-as-a-service models, much like consumers do with their smartphone packages.

HP All-In Plan

“At HP, we’ve heard from some customers that setting up and managing a printer can sometimes feel like a never-ending struggle, but everyone at some point needs to print,” Diana Sroka, Head of Product, Consumer Services at HP wrote in a blog post announcing the news.

“Say goodbye to your tech troubles and hello to hassle-free printing without ever having to buy a printer or cartridge again.”

The HP All-In Plan will start from only $6.99 a month, with prices rising depending on the level of services and products you choose.

Customers will be able to choose one of three HP printer models – either the HP ENVY 6020e, HP ENVY Inspire 7258e or the HP OfficeJet Pro 9010e – then select a plan that suits their printing needs most accurately, with the products then being shipped directly to them.

HP says users will be able to adjust their payment plans, and switch or upgrade their printer after two years to make sure they have the latest hardware – but they will have ink delivered to them without ever needing to re-order, and will also receive dedicated support via HP’s 24/7 Pro live support team.

To boost its sustainability credentials, HP says users will be easily able to return their printer and ink cartridges at no extra cost using pre-paid labels and envelopes, and is also promising next business day replacement at no additional cost.

It’s a bold move by HP, which says it is reacting to customer demand as needs change in the age of hybrid working. The company has recently come under fire for moves towards making printing a subscription-based model, especially as customers try to cut costs at home and at work.

HP is currently facing a class-action lawsuit relating to its printer firmware updates, which were shipped as security fixes but were later found to introduce printer blocking when using third-party cartridges.

A recent interview with HP CEO Enrique Lores saw him confirm that the company’s printers are not profitable as one-time purchases, and that HP makes an undisclosed loss on many models.

More from TechRadar Pro

    News Related

    OTHER NEWS

    FA confident that Man Utd starlet will pick England over Ghana

    Kobbie Mainoo made his first start for Man Utd at Everton (Photo: Getty) The Football Association are reportedly confident that Manchester United starlet Kobbie Mainoo will choose to represent England ... Read more »

    World Darts Championship draw throws up tricky tests for big names

    Michael Smith will begin the defence of his world title on the opening night (Picture: Getty Images) The 2024 World Darts Championship is less than three weeks away and the ... Read more »

    Pioneering flight to use repurposed cooking oil to cross Atlantic

    For the first time a long haul commercial aircraft is flying across the Atlantic using 100% sustainable aviation fuel (SAF). A long haul commercial flight is flying to the US ... Read more »

    King meets world business and finance figures at Buckingham Palace

    The King has met business and finance leaders from across the world at a Buckingham Palace reception to mark the conclusion of the UK’s Global Investment Summit. Charles was introduced ... Read more »

    What Lou Holtz thinks of Ohio State's loss to Michigan: 'They aren't real happy'

    After Ohio State’s 30-24 loss to Michigan Saturday, many college football fans were wondering where Lou Holtz was. In his postgame interview after the Buckeyes beat Notre Dame 17-14 in ... Read more »

    Darius Slay wouldn't have minded being penalized on controversial no-call

    Darius Slay wouldn’t have minded being penalized on controversial no-call No matter which team you were rooting for on Sunday, we can all agree that the officiating job performed by ... Read more »

    Mac Jones discusses Patriots future after latest benching

    New England Patriots quarterback Mac Jones (10) Quarterback Mac Jones remains committed to finding success with the New England Patriots even though his future is up in the air following ... Read more »
    Top List in the World