SK Broadband launches set-top box with Bang & Olufsen audio

Asia's Tech News Daily

SK Broadband launches set-top box with Bang & Olufsen audio

A model promotes SK Broadband’s set-top box, launched in collaboration with Danish high-end audio product maker Bang & Olufsen, in this photo provided by the Korean company. Courtesy of SK Broadband

By Kim Bo-eun

SK Broadband said Thursday that it has partnered with Bang & Olufsen to launch a set-top box that integrates a sound bar to provide quality audio to its IPTV customers.

A set-top box, also known as a cable box, is a device providing two-way communication on an IP network and decoding the video streaming media. A set-top box with an integrated sound bar means that there is no need for additional audio speakers.

The SK affiliate said that it is the first local IPTV service provider to join hands with the Danish high-end audio product manufacturer to launch the “AI Sound Max” set-top box.

The company said the set-top box was designed to meet the needs of customers who are spending increased time at home due to the COVID-19 pandemic. According to SK Broadband, the new set-top box provides IPTV customers with an enhanced immersive experience featuring quality sound.

The set-top box also incorporates SK’s voice recognition service, “Nugu,” to provide greater convenience to customers. It also supports Google Assistant, which enables SK’s IPTV customers to enjoy YouTube content.

In addition, the set-top box was honored with an award in the product design division of the Red Dot Design Award 2021.

“AI Sound Max is a product that the top-class sound engineers of Denmark have tuned, and we have developed the audio architecture in close cooperation with SK Broadband,” Bang & Olufsen Vice President Duncan McCue was cited as saying in a press release.

“As a result, a set-top box that integrates a sound bar, providing the best sound experience for content customers, was launched, and we hope to keep working with SK Broadband.”

SK Broadband’s Product head Lee Sang-beom said, “Through this collaboration with the world’s renowned audio product maker, Bang & Olufsen, we are giving customers the ability to enjoy the best quality sound at home. Moving forward, we will work even harder to offer differentiated content experiences that stimulate customers’ senses.”

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