The secret to how David and Victoria Beckham finally cracked America after 25 years as the A-listers' empire continues to grow

The Beckhams will appear on the living rooms of over 120 million Americans as they appear in a lucrative advert during the much anticipated Superbowl this Sunday.

Starring alongside the likes of Jennifer Aniston, David Schwimmer and Usher, the pair will take part in a comical skit as part of a multi-million pound advert for Uber Eats.

On such a big sporting night, it is quite something for David and Victoria to be involved in a major highlight on the American calendar.

Those close to the pair believe it is proof that after more than 25 years of being British A listers, they have finally managed to crack America, something which they are ‘thrilled’ about.

Even when David and his family arrived to a huge fanfare to play for LA Galaxy in 2007, and his face was emblazoned across billboards throughout Los Angeles, Victoria was able to go about her business relatively unnoticed in Hollywood.

The Mail exclusively reveal the secret to how David and Victoria Beckham finally cracked America after 25 years as the A-listers’ empire continues to grow

On Sunday the Beckhams will appear on the living rooms of over 120 million Americans as they appear in a lucrative advert during the much anticipated Superbowl

And The Mail can reveal the key to their success is a rather unlikely one – America’s biggest influencer, Kim Kardashian.

Thanks to Victoria’s once-troubled business being such a hit in the US, she has attracted some high profile new friends, including the Instagram sensation.

Kim’s support has led to the Beckhams being ‘ridiculously powerful’ to some of the world’s biggest brands.

The women have become close friends after meeting on the ‘Los Angeles’ circuit and last summer she was a star guest at David’s Inter Miami football club when Lionel Messi made his debut.

A friend of the Beckhams said: ‘Victoria has been an absolute hit in America as she has worked and worked at making her business work out there.

‘She has made some very high profile connections, including Kim. You get Kim to Instagram about you and you are going to be seen by 346 million people who are following her. It has been a master stroke.

‘David’s football team has been huge, especially signing Messi. It’s cool and it’s A list central.’

Sources close to the Beckhams also cite the successful Netflix documentary, Beckham, as the reason for their huge rise in profile.

And The Mail can reveal the key to their success is a rather unlikely one – America’s biggest influencer, Kim Kardashian. The reality star and Victoria are reportedly close friends, as a source revealed Victoria has made ‘high profile connections’

Sources close to the Beckhams also cite the successful Netflix documentary, Beckham, as the reason for their huge rise in profile (Pictured: Beckham family at Netflix premiere)

The three-parter was the most watched show on the streaming giant in America for several weeks last year, giving an insight into the A-lister’s fascinating lives.

The final scene of David and Victoria, who turns 50 in April, singing to Dolly Parton’s Islands in the Stream went viral across the globe too.

Meanwhile, another factor – perhaps the most surprising -is their beloved eldest son, Brooklyn, 24, who has become a social media superstar in America since he married actress and heiress Nicola Peltz, 29,

Nicola, who is the daughter of billionaire businessman Nelson Peltz, and Brooklyn have become extremely desirable to brands such as Tiffany & Co, Pepsi and Pepe jeans.

One friend told The Mail on Sunday: ‘How ironic that Brooklyn has contributed to his parents’ fame and standing in America.

‘He and Nicola are absolutely huge, household names, and now David and Victoria are following suit.’

Insiders at Uber Eats say that bosses snapped up the Beckhams for millions of pounds after learning how huge they had become in America.

On Sunday they will be seen in a comical clip where they will jokingly forget the name of Victoria’s pop group, the Spice Girls.

Meanwhile, another factor – is their beloved eldest son, Brooklyn, 24, who has become a social media superstar in America since he married actress and heiress Nicola Peltz, 29

Nicola, who is the daughter of billionaire businessman Nelson Peltz, and Brooklyn have become extremely desirable to brands such as Tiffany & Co, Pepsi and Pepe jeans

‘Remember when you used to be a pepper lady?’ asks David, while Victoria – dressed in a t-shirt which says ‘David’s wife’ appears confused.

She then replies: ‘Wasn’t it the cinnamon sisters? Or Paprika girls?’ to advertise Uber Eats just weeks after son Brooklyn opened a pop up restaurant with the company.

The Beckhams also recreated the viral moment from their recent documentary, where David tells his wife to be ‘honest’ about her middle class upbringing as she wears another t-shirt that says: ‘My Dad Had a Rolls-Royce’ as a nod to her father Tony driving her to school in the plush car.

David is also about to be unveiled as the face of Stella Artois, and he recently signed as an ambassador for Nespresso coffee.