#Showbiz: TV9 brings more happiness with new tagline

© Provided by New Straits Times

TV9 rolls out a variety of exciting content with Datuk Rosyam Nor co-hosting a new daily talk show

FANS of top actor Datuk Rosyam Nor often see him play father figures in television dramas when he is not a tough lawman or ruthless criminal in cinema.

Rosyam, 54, is now a regular on the newly revamped TV9 as the co-host of an educational, 10-minute talk show that airs daily.

It is Sembang Viral (Viral Chat) at 7.30pm, which Rosyam co-hosts with Jejak Rasul’s Ahmad Fedtri Yahya.

The experienced duo interview religious scholars, academicians and professionals on various issues of public interest.


“The experts will give their views on issues from a spiritual point of view. Their views are holistic and take into consideration common values that unite us as Keluarga Malaysia,” said Rosyam in a recent online video interview.

“Sembang Viral emphasises on topics that often crop up on social media, and also seeks the views of these learned people on the pros and cons of this medium of communication.”

Rosyam added that he and Fedtri were working together for the first time, and he felt honoured to be paired with the veteran host, who is also a talented songwriter.

“We both see eye to eye on many things, and I am a big fan of his documentaries, such as Dari Masjid Ke Masjid, Majalah Tiga and Jejak Rasul.”

Rosyam said that Sembang Viral might tackle serious topics, but the interviews would be more relaxed and informal.

“It is a little bit like Malaysia Hari Ini, which Fedtri handles, but more concise.

“The experts will not announce the do’s and don’ts, but make suggestions for viewers to follow.

“This is more in line with the way young audiences think today,” he said.


One topic which Rosyam has discussed in Sembang Viral is about achieving happiness through good deeds.

“Being happy is not about doing everything you want to do to the detriment of others. That is not being happy, but a nuisance!” he said.

“We should make others happy, only then will we be truly happy and at peace with ourselves.”

Rosyam also said that even though the Covid-19 pandemic had made many people miserable, Malaysians ought to think positively and “roll with the punches”.

“This pandemic is a challenge for all of us to live with. We should not think negatively, but adapt to the new normal and make the best out of it.”


One of the new comedy-dramas on TV9 is Budak Intern, which stars Intan Najuwa, Syafie Tee, Bella Dowanna and Malek McCrone.

Airing at 9.30pm on Wednesdays and Thursdays, the 16-episode series is about advertising graduates Bainun, Izzy, Ryan and Karl, who are determined to excel in their craft, yet face numerous challenges and grow wiser in the process.

Intan Najuwa said: “Besides the four of us, the cast is star-studded and many of the regulars and guest stars are household names.”

Bella, who is best known for her role in the 2020 thriller Mama, said that the biggest challenge she faced while filming the series was to master the Kedah Malay dialect.

“My character Bainun is from Kedah and has a thick Kedah accent. That requires a bit of training from a language coach,” said Bella, who hails from Perak.

For Intan Najuwa who usually stars in serious dramas, appearing in a comedy is refreshing.

However, her character Izzy is the most serious of the four heroes and heroines.

“In every episode, one of us becomes the main star. Bainun is square, Izzy is mature, Ryan is brawny and Karl is extrovert. It is great working with such a wonderful cast,” added Bella.


Nur actress and Nona host Amyra Rosli may not have any immediate projects on TV9, but she joins Rosyam, singers Alif Satar and Naim Daniel, and newscaster Zharif Zhafri as the station’s brand ambassador.

“I have a new drama coming up, hopefully in November. It is entitled Kari Ayam Mama, where I play Nia, a resilient, single mother with two young sons,” said Amyra.

“Nia constantly bickers with her neighbour, and it’s all because of her curry tree. However, the neighbour soon warms up to her because she makes great chicken curry using the leaves from that tree.”

Amyra said that she had been keeping well during the Movement Control Order (MCO) by spending quality time with her loved ones.


TV9 chief operating officer Sherina Nordin said that since last month, the station had been gradually making changes to its programme schedule.

“We are now known as the ‘Janji Happy Channel’, and this move is to emphasise the need for happiness amid the gloomy global outlook caused by the pandemic,” she said.

Sherina added that the prime time news slot had been changed to 7pm instead of 8pm.

“TV9 now has a more relaxed and informal image, and we have been working closely with popular artistes and our newscasters Zharif, Ahmad Barr Zainal Abidin, Intan Syazwina Suhaimi, Nur Affiza Azmi, Wan Saifulizam Wan Ahmad, Shamellya Norazizi and Zaira Sri Zakaria to make it happen.”


Prime time on TV9 is 6pm, featuring animated programmes, Buletin TV9, Sembang Viral, the popular Senario comedy series, and new dramas, such as The Venom’s Tale from Thailand, Flower Of Evil from South Korea, and the new Kuasa 3 Malam slot with local and Bollywood films.

Come December, TV9 will have two new drama series, Keluarga Untuk Disewa and Mr Millennium.

The animated series at 6pm is Legends Of Dawn: The Sacred Stone, which is adapted from the popular video game Mobile Legends: Bang Bang.

The Venom’s Tale comes on at 7.40pm on Thursdays instead of 7.30pm. It is a legendary love triangle story involving a snake fairy, a prince and his fiancee set in 16th century Thailand.

The Korean drama Flower Of Evil, starring Lee Joon-gi and Moon Chae-won, is screened at 10pm on Wednesdays and Thursdays, and 10.30pm on Fridays. It tells the story of a family man with a dark past.

The Bollywood films in the Kuasa 3 Malam slot are aired at 9.30pm on Tuesdays and 8.30pm on Saturdays and Sundays.


TV9 news and current affairs editor Redzuan Abdul Manap said: “Buletin TV9 replaces Berita TV9. This is in line with our fellow Media Prima channels, such as TV3, which uses a similar term.”

Redzuan added that Buletin TV9 would have special segments on Mondays, Tuesdays, Thursdays and Saturdays titled Pintu Rezeki, Bijak Tani, Cari Pahala and Tradisi Kita.

“Pintu Rezeki is about small businessmen, Bijak Tani is about small farmers, Cari Pahala is about charitable people, and Tradisi Kita is about traditional games, homes and foods,” he said.


The station’s new corporate jingle Janji Happy is composed by John Jeeves, Firdaus Rahmat, Iqie Hugh and Omar K., and performed by Alif Satar and Naim Daniel.

Alif said that it felt great teaming up with Naim for the first time.

“We are of the same age and share a love of great music. We recorded this song in our homes earlier, and two weeks ago we filmed its brief yet colourful music video,” said Alif.

Naim said that they would be working on more songs later.

“We believe in giving back to the nation by being ambassadors of happiness.”


© New Straits Times Press (M) Bhd

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