Shorter Videos Are In Demand. Here's How Different Social Media Platforms Are Reacting.

With TikTok and Instagram Reels slowly conquering social media marketing, there’s no mistake: Short videos are in demand.  

The average length for most, if not all, business videos is only six minutes long. And that number is set to decrease as consumers look for shorter videos.  

With that in mind, why are short videos in demand? What platforms are implementing short-form videos the best? And most importantly, how can they benefit your business? 

TikTok – Changing consumerism, one video at a time 

Where shorter videos are concerned, TikTok has always led the industry. What started as a merger with Musical.ly quickly became one of the world’s most powerful social media platforms. And what made it so famous? The same concept that made Vine viral short videos.  

TikTok has over 1 billion active users, twice as many as Snapchat and Pinterest. For reference, Twitter only has 397 million users. With such a massive user-base, the only thing keeping the platform alive are the 15-second-long videos.  

But why are short videos so popular? Simple – people don’t have time on their hands. When they open apps like TikTok and Instagram, they’re more likely to spend time watching shorter videos.  And businesses are already catching up.

The impact of Instagram Reels 

With the invention of Stories by Snapchat, other platforms like Instagram caught up on short videos. Instagram Reels presents adults and young users with a more straightforward way to tell others about their day. It employs quick photos and videos that are only available for 24 hours instead of being permanently posted. Now engagement is encouraged, especially after Instagram included the “Swipe” option. This has allowed e-commerce sites to both advertise their products and make instant messaging easier.  

Youtube has joined the bandwagon 

While YouTube is more or less a platform for long-form videos, its recent update offers shorter vertical videos. Known as YouTube Shorts, the feature allows creators to engage with their audience in under 60 seconds.  

But YouTube has another trick up its sleeve, and this one is mainly towards advertisers. It is “YouTube TrueView” and is the primary advertising technology for YouTube. Through this, advertisers can promote long or short videos, with some being skippable after five seconds.  

However, since most people are unlikely to click on longer ads, YouTube now offers 6-second non-skippable ads. The clickthrough rate for shorter 15 and 30-second ads is around 70%, a whopping number for any business. 

It’s time to say goodbye to IGTV

With Instagram’s IGTV coming off as less captivating than its Reels and video posts, it has decided to remove IGTV. Instead, it has a separate section for videos. These videos will appear on a person’s profile and can be viewed from the Instagram app.  

The change they made here is that videos posted to the Instagram feed can be up to 60 minutes long. The exact reason for doing this is not confirmed. But it seems like Instagram wants a seamless platform where short and long videos co-exist.  

This makes long videos more accessible to users using the Instagram app. And it helps promote video tutorials that people typically do not consume on social media apps.  

Another significant change is that Instagram videos that are longer can be monetized, a feature not available on Reels. This significantly shifts the focus towards creators who don’t sell a service and want to gain cash through Instagram. 

Does this mean long-form videos are out of the picture? 

With short-form videos becoming more popular among consumers, will long-form videos die out? While it’s highly recommended for any business to create videos as short as possible, the answer isn’t that black and white. 

While short-form videos will drive traffic from new users, long-form videos are better for brand loyalty. Shorter videos will get more engagement and show up on new users’ feeds. But longer videos will be the backbone of your business.  

Of course, that depends on what service you’re offering. Ecommerce companies will want to direct their attention towards short-form videos and ads. However, long-form videos are better suited for when you want to go in-depth about product details. That is, of course, only after you’ve grabbed the user’s attention with a short-form video.  

Companies that offer webinars will benefit from longer videos. And so will companies that post interviews. However, promos and how-to videos should remain under a minute or two, depending on how long the tutorial needs to be. 

Essentially, ask yourself two questions:

  • First, can the video content be summarized in a short-form video?
  • Do you want to merely catch the attention of the consumer or develop brand loyalty?  

The correct formula is neither short nor long, but a mix of both.

What this all means for an entrepreneur 

Short-form videos hold substantial market value, especially for new businesses. Take the example of the Dollar Shave Club. What started as a viral video on YouTube grew to become a behemoth of a brand.  

And that’s not where the examples end. There are countless success stories like this one that prove the value of short videos.  

Short videos have a higher clickthrough rate, and for entrepreneurs, that’s all you need. Short videos are of particular interest to people with ecommerce businesses. For example, 84% of people say they are more compelled to buy a product by watching a video. And the statistics keep on showing a friendlier short-video market.  

There is no doubt that short-form videos are gradually creeping up the graph. And while long-form videos are great for information and brand loyalty, shorter videos are better for PR.  

This begs one last question: Are videos beneficial for you? The answer is – yes!

News Related

OTHER NEWS

3 Reasons Why JB Hunt (JBHT) Is a Great Growth Stock

Investors seek growth stocks to capitalize on above-average growth in financials that help these securities grab the market’s attention and produce exceptional returns. But finding a growth stock that can ... Read more »

What Net Worth Do You Need to Retire?

At some point, you will have to ask an important question, “I much do I need to retire?” Due – Due There are actually several rules of thumb when it ... Read more »

Is EastGroup Properties (EGP) a Solid Growth Stock? 3 Reasons to Think " Yes "

Growth investors focus on stocks that are seeing above-average financial growth, as this feature helps these securities garner the market’s attention and deliver solid returns. But finding a growth stock ... Read more »

Getting Ready For The Next Leg Up

With the market pulling back from their recent highs, now’s the time to start getting ready for the next leg up.After heady gains last year, the market was ripe for ... Read more »

Surfshark One Gives You a Single Cybersecurity Solution

With cyberattacks against small businesses on the rise in 2021, you need to make sure your business is protected from threats in 2022. That means investing in digital solutions to ... Read more »

Revisiting the Perks and Perils of Entrepreneurship Amid the Pandemic

In June 2019, I made the bold decision of opening up and running my small marketing and communications consultancy, The Sophia Consulting Firm. I had no idea that the world ... Read more »

How To Sell Your Screenplay To Netflix

The days of cable TV are limited. Streaming services, with Netflix leading the charge, have become the preferred method for people to watch their favorite shows and movies. With no ... Read more »

This Is What Separates a Thriving Company From a Dying One

The noise of bureaucracy. Some old traditions die hard. The pandemic has presented a rapid change in our environment, forcing companies that want to survive to optimize and adapt. Necessity ... Read more »

How Customer Discovery Can Significantly Enhance Your Product-Market Fit

For entrepreneurs and startups, coming up with an idea for a new product or service can be exciting. It may be tempting to charge into the marketplace with an unreasonable ... Read more »

Mark Cuban Launches Online Pharmacy, Promises Lowest Prices on Lifesaving Prescriptions

Billionaire investor and Dallas Mavericks owner Mark Cuban has launched an online pharmacy that offers more than 100 lifesaving medications at what it claims are “affordable” prices.  As a registered ... Read more »

AGNC Investment (AGNC) Stock Moves -0.73%: What You Should Know

In the latest trading session, AGNC Investment (AGNC) closed at $14.95, marking a -0.73% move from the previous day. This change was narrower than the S&P 500’s daily loss of ... Read more »

4 Marketing Strategies That Will Turn Your Customers Into Billboards for Your Business

People love to talk about great experiences. After all, when you really enjoy something, it’s human nature to want to tell others all about it! As a business owner, your ... Read more »

Peloton Shares Rise After CEO Writes the Company is Considering Layoffs: 'We Now Need to Evaluate Our Organization Structure and Size of our Team'

On Thursday, Peloton CEO John Foley sent a memo to the Peloton team in the form of an open letter on its website, firing back at a report by CNBC alleging to have ... Read more »

In the Big Tech Metaverse, is privacy an option?

The world’s largest companies go all-in on Metaverse, an alternative virtual reality world combining work, leisure, services and more. While they look for the best way to make everyone join ... Read more »

Why Is The Airline Industry So Concerned With The 5G Network?

While AT&T Inc (NYSE:T) and Verizon Communications Inc (NYSE:VZ) announced ambitious plans to deploy 5G services in the U.S., the airline industry has raised concerns about how this technology could ... Read more »

How to Be More Courageous in Life

Do you have a lot of fears in life? Are you struggling with the fear of failure, the fear of uncertainty and the fear of success? You don’t have to ... Read more »

An Inspiring Interview with Steve White, President, Special Counsel to the CEO of Comcast

Do you let circumstances define who you are, or do you take charge of your life no matter how challenging it is? I have the pleasure to interview Steve White, ... Read more »

Silver Jewellery Startup GIVA Raises $10 Million In Series A

Bengaluru-based silver jewellery startup GIVA, has raised  $10 million in its Series A funding led by Sixth Sense Ventures, A91 Partners and other marquee investors like India Quotient, Grand Anicut ... Read more »

Cloud Tailor Raises $1 Million In Pre-Series A

Cloud Tailor, a D2C platform that enables personalized women’s fashion, has raised $1.0 million in its pre-Series A round led by 35North Ventures and Mergerdomo. Pexels Two of Cloud Tailor’s ... Read more »

Big Tech Uses Data to the Detriment of Consumer Health, But We're Addicted. So What's the Solution?

As was brilliantly chronicled in the 2020 Netflix documentary The Social Dilemma, much of tech today uses data to tap into the human brain in a way that is detrimental to ... Read more »

Technology Startups Are Redefining Clean Energy

Humanity has changed rapidly this past decade. We carry cameras in our pockets, have the knowledge of the world at our fingertips, and are now entering the Metaverse. It’s clear ... Read more »

When You Work With A Strong Vision, Goals Become A Reality: Proved By This Young Entrepreneur Of Dubai

Most of the time, what we hear from people around us is how one needs to change lifestyle and inculcate great habits to create a more fulfilling life for oneself ... Read more »

How This 28-Year-Young Entrepreneur Reached Astounding Heights Of Success In Entrepreneurial World

There are many individuals who have broken the barriers and emerged as true winners in every sphere, especially the entrepreneurial realm, which has seen many enter into it and make ... Read more »

5 Easy Expense Decisions Entrepreneurs Can Make in 2022 to Increase their Impact

I love the energy of the new year. Ideas feel limitless, and possibility is everywhere. It’s an opportunity to make thoughtful tweaks in our personal and professional lives. The kind that ... Read more »

Why getting Congress to fund help for US children in poverty is so hard to do

The Build Back Better bill, the centerpiece of the Biden administration’s domestic policy, cleared the House of Representatives by a slender margin largely along party lines in November 2021. Mario ... Read more »

Agrowave Raises $2 Million In Pre-Series A

Agrowave, an agritech startup building a supply-driven farm-to-market mobility supply chain with focus on first-mile logistics and trades supply through an integrated network of mobile pickup stations, has raised $2 ... Read more »

Your Expert Opinion vs. the Customer's Wants

Behind the Review host and Yelp’s Small Business Expert, Emily Washcovick, shares a look at this week’s episode of the podcast. It’s okay to be particular about who’s touching your hair. For her first dye job, ... Read more »

Horrifying Video Shows Amazon Driver's Run-In With a Giant Bear in Driveway

Things could have ended bear-y badly for one Amazon delivery man in Upland, California. RingAmazon driver has run-in with bear One family in the rural town had been frequently getting ... Read more »

Decoding the Ethical Concerns With Respect To Technology

It was once said by Martina Navratilova that “Security used to be an inconvenience sometimes, but now it’s a necessity all the time.” The statement is indeed true. Humans at ... Read more »

Military Veterans Make Great Entrepreneurs, But Startups Aren't the Only Path to Success

We officially founded our non-profit organization VETtoCEO in 2013 and have been delivering an online entrepreneurship program specifically designed for military veterans since 2012. Our Entrepreneurship for Transitioning Warriors program ... Read more »

What to Consider When Making a Real Estate Move

Small business expansion is not an idea often explored until startups hit an inflection point in their business, usually tied to a growth event such as a new financing round ... Read more »

Man Awarded $9.4 Million After Being Served a Glass of Sanitizer Instead of Water at Cracker Barrel

At the onslaught of the coronavirus pandemic, sanitizer and cleaners quickly became coveted resources as suppliers and sellers tried to keep up with demand across the board. Education Images | ... Read more »

From Near Bankruptcy To 8 Figures: An Entrepreneurs Story Of Stocks, Online Business And Never Giving Up

Ahmed Alomari started out a small town kid from Michigan with big dreams of financial freedom. Handout In the last 7 years Ahmed or GMoney as he’s popularly known as ... Read more »

Federal Realty Investment Trust (FRT) Dips More Than Broader Markets: What You Should Know

Federal Realty Investment Trust (FRT) closed the most recent trading day at $123.40, moving -1.77% from the previous trading session. This change lagged the S&P 500’s 1.1% loss on the ... Read more »

Jeff Bezos Gets Roasted on Twitter, Compared to Evil Villain After Amazon Announces New 'Lord of the Rings' Show

Amazon’s Prime Video has long been teasing an original series based off of the fan-favorite Lord of the Rings series. Twitter via Jeff BezosTwitter via Jeff Bezos Though not much ... Read more »

Protect Your Business by Becoming a Cybersecurity Analyst

Cyber attacks on small businesses were on the rise in 2021, with 44 percent of small businesses reporting that they experienced a cyber attack. As such, cybersecurity is no longer just ... Read more »

Figaro's Pizza Inks Pact With FranGlobal To Expand In India

Figaro’s Italian Pizza has inked a deal with FranGlobal to open  hundreds of outlets throughout India over the next 25 years.  Pexels With this, Figaro’s Pizza, which is one of ... Read more »

The Dynamic Nature Of Social Media Has Fostered the Concept Of Blitzscaling

Businesses are getting more sophisticated as the decades pass. The traditional model of scaling an organization from one location to thousands of locations through large capital expenditures is being replaced ... Read more »

Autodesk (ADSK) Stock Moves -0.76%: What You Should Know

In the latest trading session, Autodesk (ADSK) closed at $252.41, marking a -0.76% move from the previous day. This change was narrower than the S&P 500’s 1.1% loss on the ... Read more »

How to Break Into the Creator Economy in a Digital Age

The way we consume entertainment and news has shifted tremendously within the past decade. Whereas once we relied solely on TVs or news outlets to consume information, now we tune ... Read more »
On free-english-test.com you will find lots of free English exam practice materials to help you improve your English skills: grammar, listening, reading, writing, ielts, toeic