Thrifty fashionistas have stripped Kmart’s website of a trendy $22 dress that looks significantly more expensive than its bargain price tag.
The stylish sleeveless midi-dress sold out in every size online hours after it was featured in an Instagram outfit reel by Adelaide blogger, Lisa Galanopoulos.
The 44-year-old sent shoppers racing to buy the affordable frock, which is available in sizes 6 to 20 in mustard and khaki green.
As well as flying out of stock online, the dress has sold out in stores across Greater Sydney – but it’s good news for Victorians and Queenslanders because there are limited sizes left in outlets across Melbourne and Brisbane.
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Ms Galanopolous described the dress as one of her favourite new pieces, adding that she is ‘loving all the new arrivals Kmart has in store this week’.
Her styling video, which has racked up 320 ‘likes’ since it was shared online less than 24 hours ago, sparked delighted responses.
‘Love love them all, especially that mustard dress!’ Melbourne blogger Sneza Jovanovic replied.
‘The colour is amazing on you,’ one woman wrote, while a second added: ‘Okay I need this dress.’
And it’s not the first time the mother-of-two has sparked a rush on a budget-friendly Kmart number.
Earlier this month, she shared a clip showing fans how to style a $15 pair of culottes that flatter every body shape.
Describing the pants as one of her ‘must haves’ for spring, Ms Galanopolous showcased their versatility by pairing them with a casual tank top, a structured blazer and a form-fitting bodysuit, proving they can be styled for any occasion.
Shoppers were quick to take note, with the pants swiftly selling out in sizes 12, 14 16 on Kmart’s website.
Ms Galanopolous’ video of the tan coloured trouser instantly drew rave reviews.
‘Those pants are a fab colour,’ one viewer wrote.
‘I love all of these, the pants are fabulous,’ said a second, while a third added: ‘Love the culottes so much, the colour is amazing!’
Ms Galanopoulous, who has 25 years experience managing clothing stores, helps women to ‘look stylish on any budget’ by sharing her tips on social media.
She previously told Daily Mail Australia she hopes to inspire women to ‘shop smart’ at brands such as Kmart, Zara and Lovisa which sell fashion-forward pieces at affordable prices.Internet Explorer Channel Network