Lidl announces 'significant' change to its vegetable range which will affect every customer

Lidl has made an announcement

Lidl has announced a “significant change” to its vegetable range in a bid to help British farmers. As many suppliers have been faced with challenging weather conditions, the budget supermarket has announced a “significant change” to the way it buys some of its biggest selling products.

It has said it will step up its support for farmers by moving British root veg suppliers to long-term contracts. Representing an investment of over £70 million, the new contracts of up to three years will offer those supplying Lidl’s Winter veg staples, including carrots, parsnips, and swedes, the certainty and security to invest in their operations.

The supermarket said the move underscores its commitment to ‘Backing British’ and the development of local economies. And at the same time it will highlight the importance of fostering sustainable partnerships, especially during challenging times.

Lidl said the change was not only a gain for suppliers but also aligns with its broader mission of offering customers the best of British at the lowest prices.

Paul Gibson, Buying Director at Lidl GB, said: “As the whole market faces challenges, including unpredictable weather patterns, our decision to transition suppliers to longer contracts underscores our commitment to supporting local producers. Not only is it an investment in the quality and consistency of our supply chain, but it’s also testament of our dedication to the British food industry.”

Commenting on its 20-year partnership with the discounter, James Barker, COO of Burgess Farms, added: “Entering our vicennial year with Lidl GB represents a significant milestone for us, and one we are very proud of. Despite industry-wide challenges over the last two years, Lidl’s transparent and collaborative approach has enabled us to continue delivering excellent quality produce to its customers.

Together, we’ve cultivated a sustainable British farming supply chain, from field to shelf, and the long-term agreement means we can continue to build on this in the future.”

Lidl has 960 stores across England, Scotland and Wales. It says it “takes pride in providing its customers with the highest quality products at the lowest possible prices throughout Great Britain, from Kirkwall to the Isle of Wight.”

This investment in long-term contracts is part of Lidl’s broader £17 billion injection into the British Food Industry by 2025. It follows a series of similar initiatives, including its innovative approach to boost British egg production by offering financial incentives to egg farmers.

It sources two-thirds of its core produce from the UK, working with over 650 suppliers across the country and remains committed to fostering strong partnerships, ensuring the availability of high-quality British produce for its customers.