Sephora to open first store in Perth at Karrinyup Shopping Centre to huge crowd

Asia's Tech News Daily

At last, the time has come.

Sephora is opening its first store in Perth this morning — and people are already lining up to be one of the first through the door.

The global beauty giant officially opens its doors to customers at 9am, after an early morning pre-launch party for Perth’s VIPs.

The first 300 beauty lovers in line will receive freebies, including a Pat McGrath Labs MTHRSHP Opulence Subliminal Dark Star Eyeshadow Palette valued at $106.

Shoppers will also snag two free samples with every purchase and a Sephora make up case if they spend over $150.

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Camera IconA Sephora store in Adelaide. Credit: Facebook/ Sephora

Beth Glancey, general manager of Sephora Australia and New Zealand, said the company had spent the past six years building up client base in Perth over its ecommerce platform.

“This Sephora store opening has been years in the making, and by far our most requested location,”she said. “We know the demand for our brands is there.”

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Sephora carries some of the world’s biggest cosmetics brands, such as Rihanna’s Fenty Beauty, Selena Gomez’s Rare Beauty and Pat McGrath Labs.

The 448sqm Karrinyup store also stocked Perth-born haircare range Bread Beauty Supply.

High-ends brands Calvin Klein, Tommy Hilfiger and Coach were also on the lineup to open their doors today as part of the $800 million redevelopment of the centre.

The major renovations of the shopping precinct, managed by AMP on behalf of UniSuper, have been underway for nearly three years.

The final section, an entertainment zone featuring a cinema, restaurants and mini golf, is due to open on October 28.

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