'Savage' aespa fights against evil force on first EP

Asia's Tech News Daily

'Savage' aespa fights against evil force on first EP

K-pop girl group aespa poses during an online press event, Tuesday. Courtesy of SM Entertainment

By Dong Sun-hwa

Surprisingly, it has taken less than a year for rookie girl group aespa to become one of the most sought-after star acts in the cutthroat K-pop industry. The group’s upcoming EP, “Savage,” has hit 400,000 pre-orders as of Monday, and the music videos of its debut track, “Black Mamba,” and its May release, “Next Level,” have all gotten more than 100 million views each on YouTube.

The fact that the group was launched by SM Entertainment ― home to a myriad of big-name acts, like EXO and Red Velvet ― has partly contributed to its immediate success. However, its novel concept, involving digital avatars and a metaverse, a shared virtual space where users interact via avatars, seems to have played a more pivotal role in grabbing people’s attention.

Since its debut last November, aespa has put out singles that revolve around its fictional universe, where the four human members ― Karina, Winter, Giselle and Ningning ― have digital avatars as their alter egos.

In the case of “Black Mamba,” the quartet encounters evil force “Black Mamba” in its music video. Then, in “Next Level,” they head for “Kwangya” ― the home of their avatars ― to hunt down “Black Mamba,” which has been attempting to separate the aespa members from their avatars. The next part of this story continues in the band’s new song, “Savage,” the lead single off aespa’s namesake EP, which will hit shelves at 6 p.m., Tuesday (KST).

'Savage' aespa fights against evil force on first EP

Aespa’s first EP, “Savage,” will come out at 6 p.m., Tuesday (KST). Courtesy of SM Entertainment

“In ‘Savage,’ we fight against ‘Black Mamba’ with the help of our assistant, ‘Naevis,'” Giselle said during an online media conference Tuesday, which took place a few hours before the release of the EP. “We have expanded our fictional universe this time… For instance, in one of our new tracks, ‘aenergy,’ all of us reveal what our combat skills and techniques are.”

Ningning added, “Since we fight fiercely against a villainous creature in ‘Savage,’ we tried to make our performance look powerful and strong. Our avatars also appear in our music video.”

Leader Karina elaborated, “The video has numerous eye-catching elements ― like graphics and animations ― that will help people immerse into our stories.”

Winter said that people will feel like they are binge-watching a movie series, if they watch the music videos of “Black Mamba,” “Next Level” and “Savage” in order.

Since “Savage” is aespa’s first EP since its formation, the group features tunes of a number of styles so as to show its unexplored charms. For instance, “Savage” is a trap genre track peppered with powerful drum and bass sounds, while “Lucid Dream” is a sentimental pop song about a breakup. The album also carries four more numbers, including the addictive dance track, “I’ll Make You Cry.”

Winter revelaed that she was both nervous and thrilled to release aespa’s first EP.

“To date, aespa has mostly shown our powerfulness and coolness,” she added. “But this time, we want to showcase something else. Instead of being overwhelmed by the success of ‘Black Mamba’ and ‘Next Level,’ our members just poured more effort into making this new EP.”

Karina wrapped up the session by talking about the group’s goals.

“We want to show the public that aespa can pull off different styles, and that our universe can be expanded continuously,” she said.

Internet Explorer Channel Network
Asia's Tech News Daily
News Related

OTHER NEWS

'School 2021' series kicks off to a disappointing start

Actors Kim Yo-han, from left, Jo Yi-hyun, Hwang Boreumbyeol, Choo Young-woo and Jeon Seok-ho pose for photos during the press conference for the new series, “School 2021,” Wednesday. Courtesy of ... Read more »

Seasoned strategist named as LG COO

From left: LG Group COO Kwon Bong-seok, LG Group Chairman Koo Kwang-mo, LG Electronics CEO Cho Joo-wan / Courtesy of LG Group By Kim Bo-eun, Kim Yoo-chul A seasoned strategist ... Read more »

BOK head hints at another rate hike in 1st quarter of 2022

Bank of Korea Governor Lee Ju-yeol speaks during an online press briefing held at the bank’s headquarters in Seoul, Thursday. Yonhap Central bank raises key interest rate by 25 basis ... Read more »

‘BTS law' at a standstill at National Assembly

K-pop sensation BTS receives the artist of the year award at the 49th American Music Awards in Los Angeles on Sunday (US time). (Reuters-Yonhap)A subcommittee of the South Korean National ... Read more »

Choi Woo-shik transforms into cop who plays by the rules in 'The Policeman's Lineage'

Actors Cho Jin-woong, left, and Choi Woo-shik attend the press conference for the film, “The Policeman’s Lineage,” in Seoul, Thursday. Courtesy of Acemaker By Kwak Yeon-soo Crime drama film “The ... Read more »

[Today's K-pop] The Boyz to celebrate 4th anniversary

(Credit: IST Entertainment)The Boyz shared a timetable for celebrating its fourth anniversary of debut with a batch of photographs on Thursday.  Each of the 11 members posed for individual shots ... Read more »

Lotte uses 'unconventional' approach in reshuffling top execs

Lotte’s shopping complex and hotel in downtown Seoul / Korea Times file Outside figures named to lead key positions By Yi Whan-woo Lotte Group carried out a massive reshuffle of ... Read more »

Assembly speaker promotes Korea as site of WHO's bio training center

South Korea‘s National Assembly Speaker Park Byeong-seug (left) and World Health Organization Director General Tedros Adhanom Ghebreyesus pose at the WHO headquarters in Geneva on Tuesday. (Yonhap)National Assembly Speaker Park ... Read more »

[ANALYSIS] Samsung facing mounting tasks following US investment

Samsung Electronics Vice Chairman Lee Jae-yong answers reporters’ questions at the Seoul Gimpo Business Aviation Center, Wednesday. He arrived in Seoul after a four-day trip to the U.S., during which ... Read more »

Regulator backs life insurers' outreach in healthcare

Financial Supervisory Service (FSS) Governor Jeong Eun-bo, top row third from left, speaks during a meeting with CEOs of local insurance companies held at Millennium Hilton Seoul in central Seoul, ... Read more »

Vidente considers acquiring controlling stake in Bithumb

The exchange rates and logos of Bitcoin (BTC), Ethereum (ETH), Litecoin (LTC) and Monero (XMR) are seen on the display of a cryptocurrency ATM of the blockchain payment service provider ... Read more »

Andaz Seoul Gangnam presents afternoon tea set for winter

Andaz Seoul Gangnam presents the “Winter Wonderland Afternoon Tea Set” that offers winter desserts, finger foods and savories in addition to coffee or tea. Courtesy of Andaz Seoul Gangnam By ... Read more »

Concerns growing over increasing overseas travel amid soaring infections

A check-in area of Incheon International Airport Terminal 1 is crowded with tourists, Nov. 5. Yonhap Foreign ministry, experts call for canceling non-essential trips abroad By Jun Ji-hye An increasing ... Read more »

4 tucked-away alleys in Seoul to enjoy

Mullae Arts Village / Korea Times file By Jun Ji-hye Key social distancing measures have been eased, as the first stage of the government’s “Living with COVID-19” scheme began at ... Read more »

Concerns over COVID infection growing among pregnant women

Citizens wait in line to get tested for COVID-19 at a temporary test site in front of Seoul City Hall, Thursday. Yonhap By Bahk Eun-ji Concerns are growing among pregnant ... Read more »

Former UN chief not fully satisfied with COP26 results

Samil PwC ESG Platform leader Steven Kang, right, moderates a panel discussion during the COP26 Executive Briefing event at the Four Seasons Hotel in Seoul, Thursday. From left are Ministry ... Read more »

E-Mart24 in bind over acquiring more stores

A customer purchases a used item at an E-mart24 store in Seoul on Jan. 28. Yonhap By Kim Jae-heun E-Mart’s convenience store brand E-Mart24 is in a double bind, where ... Read more »

Evolutionary biologist says having children in Korea today is a 'stupid' choice

A screenshot from the YouTube channel of Choi Jae-chun, a professor of animal behavior and ecology in the College of Natural Sciences at Ewha Womans University, shows him talking about ... Read more »

Korea Eximbank holds first ESG committee meeting

The Export-Import Bank of Korea (Korea Eximbank) held its first ESG committee meeting at the headquarters of the bank on Yeouido, Seoul, Wednesday. The ESG committee is led by Committee ... Read more »

For inclusive growth

Shinhan Bank CEO Jin Ok-dong, second from left, participates in a ribbon-cutting ceremony at a branch of ‘S with,’ a coffeehouse chain set up by the bank to foster job ... Read more »

JB Financial launches platform integrating data across affiliates

JB Financial Group’s headquarters in Jeonju, North Jeolla Province / Korea Times file By Yi Whan-woo JB Financial Group said Thursday that it has launched a platform that integrates data ... Read more »

Hyundai Motor to test-operate Level 4 self-driving service in Seoul

A rendered image of Hyundai Motor’s IONIQ 5, equipped with the Level 4 autonomous driving system / Courtesy of Hyundai Motor By Baek Byung-yeul Hyundai Motor will test-operate its self-driving ... Read more »

Lee seeks to break away from hard-line image in about-face

Lee Jae-myung, presidential candidate of the Democratic Party, wipes away tears at the National Daejeon Cemetery on Sunday. (Yonhap)The Democratic Party’s presidential candidate Lee Jae-myung appears to have ditched his ... Read more »

K-pop group Pentagon's Kino tests positive for COVID-19; other members negative

SEOUL, Nov. 25 (Yonhap) — Kino, a member of popular K-pop boy band Pentagon, tested positive for coronavirus Thursday, the group’s management agency said. “Kino was confirmed to have contracted ... Read more »

Lee calls for tougher penalties, closer oversight on sex crimes in military

Democratic Party of Korea presidential nominee Lee Jae-myung (center) speaks in a meeting with female reserve service members Thursday held in Dongjak-gu, southern Seoul. (Joint Press Corps)The presidential nominee for ... Read more »

Yoon vows not to exploit Seoul-Tokyo tensions for political gain

Yoon Seok-youl, the presidential candidate of the main opposition People Power Party, speaks during an interview with Yonhap News Agency at his campaign’s office in Seoul on Nov. 6. (Yonhap)Yoon ... Read more »

'Hellbound': A half-cut gemstone

A scene of “Hellbound” / Courtesy of Netflix The dark fantasy drama raises brilliant questions and confusing answers By Kang Hyun-kyung Gemstones are meaningless unless they are cut, polished and ... Read more »

Seoul monitoring possibility of new NK event marking 2017 ICBM launch

(Reuters)South Korea is closely monitoring the possibility of North Korea holding an event celebrating its 2017 launch of an intercontinental ballistic missile (ICBM), a unification ministry official said Thursday. North ... Read more »

Daily COVID-19 cases in military double from day earlier

(Yonhap)South Korea’s military on Thursday reported 28 new COVID-19 cases, double the previous day’s tally, as it enforces eased social-distancing rules in line with the nationwide scheme for a gradual ... Read more »

Lee says nothing should stop end-of-war declaration

Lee Jae-myung, the presidential candidate for the ruling Democratic Party of Korea, announces his presidential pledges at the party’s headquarters in Yeouido, Seoul. (Yonhap)Ruling Democratic Party presidential candidate Lee Jae-myung ... Read more »

Satellite imagery indicates continued operation of NK nuke reactor: 38 North

This image shows North Korea’s main nuclear complex in Yongbyon, north of Pyongyang. (Yonhap)North Korea appears to be continuing the operation of a plutonium-producing nuclear reactor at its mainstay Yongbyon ... Read more »

Moon says violence against women must be prevented

President Moon Jae-in speaks during a Cabinet meeting at the presidential office Cheong Wa Dae in Seoul last Tuesday. (Yonhap)President Moon Jae-in called Thusday for greater efforts to protect women ... Read more »

Coronavirus: Daily critical cases, deaths at record highs

People queue in line to wait for the coronavirus testing at a makeshift testing site in Seoul, Nov. 24. AP-Yonhap South Korea’s new coronavirus cases fell below 4,000 on Thursday, ... Read more »

[Graphic News] No. of multicultural marriages hits record low in 2020

The number of marriages between South Koreans and foreign spouses fell to a record low last year as the COVID-19 pandemic disrupted people’s cross-border movements, data showed. The number of ... Read more »

Bank of Korea raises key rate to 1 pct to tame inflation, household debt

Yonhap Korea’s central bank Thursday raised its key policy rate to fight inflation and household debt, ending 20 months of the zero rate range put in place to stimulate the ... Read more »

S. Korea to honor fallen heroes of 'Battle of Chosin Reservoir'

This photo, released by the Ministry of Patriots and Veterans Affairs on Nov. 11, shows the Korean War Memorial erected in Orange County, California, the United States. (Ministry of Patriots ... Read more »

Pianist Kissin mesmerizes Korean audience again with four encores

Pianist Evgeny Kissin performs during a solo recital held at the Lotte Concert Hall, Seoul, Monday. Courtesy of Lotte Foundation for Arts By Park Ji-won “His music reminded me of ... Read more »

MAMAMOO's Hwasa wants to apologize to people around her with new track 'I'm a B'

Hwasa of K-pop girl group MAMAMOO poses during an online media event Wednesday. Courtesy of RBW By Dong Sun-hwa Since her solo debut with the 2019 single “Twit,” Hwasa of ... Read more »

K-pop group Purple Kiss' label says sorry for Nazi symbol one member wore in a promotional photo

South Korean music label RBW, to which K-pop girl group Purple Kiss belong, has issued an apology after a member of the group was seen wearing a Nazi symbol in ... Read more »

[Today's K-pop] SHINee's Minho to host solo fan meet

(Credit: SM Entertainment)Minho of SHINee will meet his fans in person at a fan meet event on Dec. 21.  It has been two years and nine months since his previous ... Read more »
On free-english-test.com you will find lots of free English exam practice materials to help you improve your English skills: grammar, listening, reading, writing, ielts, toeic