Samsung keeps Olympics marketing subtle

By Kim Bo-eun

Samsung keeps Olympics marketing subtle

South Korean volleyball player Kim Yeon-koung is seen at the Incheon International Airport, Tuesday, wearing what is presumed to be Samsung Electronics’ latest Galaxy Watch, set to be unveiled at an online event next month. Yonhap

Samsung is taking part as an official sponsor in the Tokyo Olympics, but is keeping marketing low-key, as the spectator-less Summer Games kick off amid the COVID-19 pandemic. Ongoing tension between Seoul and Tokyo is also playing a role.

Japan’s two official Olympics sponsors, Toyota and Panasonic, have decided to minimize marketing at the Games, as it takes place while a state of emergency has been declared in Tokyo as the country continues to see over 3,000 new coronavirus infections daily.

Samsung is also taking a low-key approach to advertising, as it takes into consideration the current circumstances. The electronics giant is focusing mainly on promotions by athletes and online marketing.

Samsung is promoting its brand and products via Team Galaxy composed of 11 of the world’s top athletes, including South Korean female volleyball player Kim Yeon-koung. Kim was seen at Incheon International Airport, Tuesday, wearing what is presumed to be the Galaxy Watch 4 set to be unveiled at the online Unpack Event to be held Aug. 11.

Samsung also provided 17,000 of its Samsung S21 5G Tokyo 2020 Olympics Edition smartphone model to all athletes competing in the Olympics and Paralympics.

The electronics maker has set up a lounge at the athletes’ village, where athletes can try out Galaxy products. Samsung is also running a virtual Samsung Galaxy House for those not physically attending the Games.

Samsung is one of 15 multinational companies that are members of the Olympic Partner Program for the Tokyo Games, along with firms including Toyota, Panasonic, Intel, GE, Coca-Cola, P&G, Allianz, Visa, Alibaba and Airbnb.

Samsung has been a member of the program since the 1998 Winter Olympics in Nagano, Japan. The Olympic Partners Program is the highest level of sponsorship at the Games, granting category-exclusive marketing rights to summer, winter and youth Olympic events. Samsung will be a member of the program through the 2028 Los Angeles Olympics.

News Related

OTHER NEWS

Clubhouse appears to be working on Waves, a new way to invite friends to rooms

Clubhouse appears to be working on a new way to invite people to audio rooms in its app, based on screenshots shared by researcher Jane Manchum Wong. The invite feature, ... Read more »

Gene-edited super-crops set for UK approval in Brexit red-tape bonfire

Kale The UK is set to cut red tape on gene-edited crops in a post-Brexit move that could see products like less-bitter kale hit British supermarket shelves in the future. ... Read more »

Man who unlocked 1.9 million AT&T phones sentenced to 12 years in prison

A US district court has sentenced a man who unlocked 1.9 million AT&T phones to 12 years in prison. Muhammad Fahd continued the seven-year scheme to defraud the company even ... Read more »

What are the symptoms of long COVID?

ONS data suggests that up to 643,000 people in the UK could be experiencing activity-limiting long COVID symptoms. (Getty) Throughout the pandemic, one of the key factors that scientists and ... Read more »

Kate Middleton Reportedly Uses a Special Phrase with Her Kids to Keep Them from Misbehaving

It’s no secret that Kate Middleton has a go-to parenting move. However, according to a new report, she also uses a certain phrase with her kids in public to signal ... Read more »

Inspiration4: Tom Cruise speaks with passengers on SpaceX's all-civilian flight

Inspiration4: Tom Cruise speaks with passengers on SpaceX’s all-civilian flight Tom Cruise has spoken to the four passengers on SpaceX’s all-civilian flight Inspiration4. Representatives for the flight told The Associated ... Read more »

Save up to 75% on Kate Spade purses, handbags and more—but only for today

— Recommendations are independently chosen by Reviewed’s editors. Purchases you make through our links may earn us a commission. If you’re in the market for a new handbag, we’ve got ... Read more »

FIFA 22 Web App release date: When does Fifa 22 Web App come out?

© EA SPORTS The FIFA 22 Web App Release Date The FIFA 22 Web App is coming, and EA Sports has provided a release date for when gamers will log ... Read more »

Oh snap! Who is Microsoft buying now? Valve? 2K? Sega? Sony??

of another massive Microsoft acquisition on par with the recent Bethesda purchase. As there’s only a handful of companies big enough to warrant that kind of buzz, the internet’s going ... Read more »

Coding platform GitLab reveals surge in growth in U.S. IPO filing

(Reuters) -GitLab Inc, a coding platform backed by the likes of ICONIQ Capital and Khosla Ventures, revealed rapid growth and wider losses when it filed for a U.S. initial public ... Read more »

The best handheld consoles – from the Atari Lynx to the Nintendo Switch

© Provided by GamesRadar Best PS Vita games Over the years, we’ve been gaming on the go on some truly amazing handheld consoles. From Nintendo systems like the 3DS to ... Read more »

Own a Chevrolet Bolt? Don't park within 50 feet of others cars, Chevy warns

© Provided by TechRadar The Chevrolet Bolt parked on a track through a farm General Motors’ decision to recall the Chevrolet Bolt to correct battery construction issues and reduce fire ... Read more »

Evan Dorkin is taking a break from comic books

© Provided by GamesRadar Dork cover Writer/artist Evan Dorkin has announced via Twitter that he’s taking a break from comic books. The Milk & Cheese creator says this decision comes ... Read more »

Xbox Series X 500 GB storage expansion card spotted on French retailer

© Provided by GamesRadar Seagate Storage Expansion Card for Xbox Series X A smaller Xbox Series X and S expansion card may open up the console’s storage options soon. Xbox ... Read more »

Here's what time Diablo 2: Resurrected launches on all platforms

© Provided by Windows Central Polish your armor and fill your mana pool. Diablo 2: Resurrected is almost here. Diablo 2: Resurrected will soon be available on all platforms, bringing ... Read more »

U.S. cryptocurrency sanctions are on the way, according to new report

© Windows Central ZOTAC GTX 1070 The continuing crypto conundrum grows crazier. What you need to know Cryptocurrency is becoming a more mainstream topic for both average people as well ... Read more »

You can get 6 months of HBO Max for 50% off this week—here's what you should know

— Recommendations are independently chosen by Reviewed’s editors. Purchases you make through our links may earn us a commission. HBO Max has one of the best streaming catalogues out there, ... Read more »

Wacom Mobile Studio Pro

© Provided by TechRadar Side angled shot of the Wacom Mobile Studio Pro Wacom Mobile Studio Pro two minute review The Wacom Mobile Studio Pro looks fairly unremarkable by graphics ... Read more »

Treasury to issue new cryptocurrency sanctions after ransomware attacks

The Biden administration is preparing to issue a series of actions, including sanctions, to make it more difficult for hackers to profit off of ransomware attacks through the use of ... Read more »

The best iPhone 13 mini deals to pre-order in 2021

The second generation of Apple’s ‘mini’ series is here. All of the details of this tiny powerhouse have been revealed and now, keen fans of the small form device can ... Read more »

Score a Mrs. Meyer's gift set worth $50 with your Grove Collaborative purchase

— Recommendations are independently chosen by Reviewed’s editors. Purchases you make through our links may earn us a commission. Grove Collaborative has a great offer right now that will put ... Read more »

Software issue blocks Apple Card users from pre-ordering the iPhone 13

© Provided by Daily Mail MailOnline logo Apple users flocked to the company’s store starting at 8am ET Friday to pre-order one of the new iPhone 13 smartphones, but shoppers ... Read more »

Apple's seven-minute tour shows off what's new in the iPhone 13

Apple released a seven-and-a-half-minute video to act as a guided tour of the iPhone 13 and 13 Pro’s features, and to make the differences in the lineup clearer. In the ... Read more »

Nebbia Works constructs mono-material pavilion for V&A from low-carbon aluminium

Nebbia Works has created a self-supporting pavilion from simple aluminium sheets at the V&A museum as part of the London Design Festival to highlight the material’s sustainable potential. © Provided by Dezeen Between ... Read more »

Verizon sweetens subsidies on iPhones to match competition

© Reuters/Rick Wilking FILE PHOTO: A Verizon store in Superior, Colorado (Reuters) – Verizon Communications said on Friday it is increasing its subsidies on offer for Apple Inc’s newly launched ... Read more »

Xbox One S vs. X: Is it still worth buying one?

Xbox One X Raw 4K power © Provided by Windows Central See at Amazon Pros Has thousands of games 4K media apps, Blu-ray discs, and games IR blaster for TV ... Read more »

Hulu free trial explained: here's what you get on each tier without spending a dime

© Provided by GamesRadar Hulu free trial Picking up a Hulu free trial is a smart move, but there’s actually more than just one option available. And there’s a great ... Read more »

The best Hulu prices and bundle deals compared

© Provided by GamesRadar best streaming service We’ve taken the liberty of comparing the best Hulu prices and bundle deals out there right now as it can be overwhelming considering ... Read more »

Google Sites will now let you design your own custom themes

Building a unique website that stands out is now even easier in Google’s drag-and-drop website builder as custom themes have been added to Google Sites. © Provided by TechRadar Best ... Read more »

These are the top five iPhone 13 deals you can pre-order right now

The day has arrived! All four of Apple’s new iPhone 13 devices are officially available to pre-order from a massive range of retailers in the UK, all of which are ... Read more »

Best mechanical keyboards: the top picks for gaming in 2021

Trust us: one of the best mechanical keyboards 2021 has to offer will change your life, whether you’re only using your keyboard to type up emails or utilizing it for ... Read more »

Transform your Twitter timeline with these 11 features and add-ons

This story has been updated. It was originally published on July 29, 2017. © Claudio Schwarz / Unsplash These features can make Twitter a less horrible place. Since 2006, Twitter ... Read more »

Zoë Kravitz Claps Back at Critic Who Calls Her Met Gala Look 'Practically Naked'

zoe kravitz Theo Wargo/Getty Images Zoë Kravitz Zoë Kravitz is proud of her body! The actress, 32, wore a jaw-dropping Saint Laurent by Anthony Vaccarello sheer, crystal slip dress at ... Read more »

Hyundai puts Boston Dynamic's Spot robot to work as a factory safety inspector

Boston Dynamics’ Spot has found itself a new job, and thankfully this time it doesn’t involve a potential battlefield role. Hyundai has started testing the robot at a Kia manufacturing ... Read more »

Apple iPad 9 (2021) vs iPad 8 (2020): Which iPad should you buy?

There’s a new iPad in town. Apple recently unveiled the ninth-generation iPad, which replaces the eighth-gen entry-level model. It has a bunch of improvements over its predecessor including a faster ... Read more »

Exclusive: PS5 restock at Sony Direct today is the largest ever

Exclusive: There’s a private PS5 restock today at Sony Direct, and it’s the largest ever, according to our exclusive data of PS5 restock Twitter tracker Matt Swider, who will send ... Read more »

B-2 Spirit Bomber Involved in Runway Accident—and the Damage Is Unknown

© Paul Jarrett – PA Images – Getty Images The crash involved one of just twenty bombers in existence. The accident took place at Whiteman Air Force Base Tuesday morning. ... Read more »

Apple's new COVID-19 policy calls for frequent testing of unvaccinated employees

As Apple conducts an all-hands meeting today, Zoë Schiffer reports that the company informed employees in its offices and stores of a new policy around COVID-19. Starting next month, any ... Read more »

10 pool covers to protect your backyard oasis before winter sets in

— Recommendations are independently chosen by Reviewed’s editors. Purchases you make through our links may earn us a commission. Bringing your fall sweaters and Halloween decorations out of storage, means ... Read more »

Moderna Covid vaccine most effective against hospitalization at 93%

© Provided by Daily Mail MailOnline logo Moderna’s COVID-19 vaccine is the most effective at protecting recipients against hospitalization, a new report suggests.  There are currently three immunizations authorized for ... Read more »