Ramaphosa's address on Omicron shows leadership, says brand expert

Asia's Tech News Daily

Ramaphosa's address on Omicron shows leadership, says brand expert
© GCIS President Cyril Ramaphosa addressed the nation on 30 September 2021. JOHANNESBURG – As South Africa works to fight travel bans instituted by several countries against it, brand expert Thebe Ikalafeng said that addresses like the one President Cyril Ramaphosa did on Sunday was a demonstration of assertiveness and leadership.

In his address, President Ramaphosa was firm in his response to the travel bans by various countries following the detection of the Omicron coronavirus variant in this country.

He called on countries including the United States, the United Kingdom, Mauritius and Rwanda to lift the bans, saying that they were not supported by any scientific evidence.

ALSO READ:

• ‘Regrettable & unfortunate’: SA hits out as COVID travel bans gain pace

• Symptoms linked to Omicron variant extremely mild, says Dr Coetzee

• Karim: SA expected and prepared for new COVID variant

• Prof Karim reacts to SA travel bans, says wrong steps being followed

Ikalafeng said there was no doubt that the recent developments with regard to Omicron may knock South Africa’s economy but not so much the brand.

“All other institutions have praised South Africa, so I don’t think there is a reputational issue impact on South Africa at all,” Ikalafeng said.

But he said that there were things the country could do to prevent any damage to brand South Africa.

“One, we need to make our case that though there will be cases because, unfortunately, the virus does travel, there will be cases in South Africa and maybe other countries. We certainly have the systems in place to manage the spread of it,” he said.

Ikalafeng said that the president’s address was also a demonstration of transparency and seriousness in addressing the new variant.

South Africa’s International Relations Department said that it was talking to representatives in countries that had set travel bans to get them lifted.

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