Rainforest now has over $50 million for acquiring high-potential, e-commerce brands in Asia that are revenue-positive and category challengers in their niche, focusing on the home goods, mother and kids, personal care, and pet categories. Using its proprietary tech to manage operations, Rainforest works with its brands to improve inventory management, cost optimizations, and expansions to new marketplaces and channels – at scale. To date, Rainforest’s portfolio has seen over 50 per cent improvement in annual growth rates post-acquisition. Recently, the firm also acquired a China-based brand for $3.6 million as part of its latest initiative to expand its services into the Chinese market, especially with China-based merchants representing 75 per cent of new sellers on Amazon early this year, a number that is projected to grow.
“As one of the largest Amazon sellers in Southeast Asia, Rainforest is tapping into the rise of marketplace sellers off the back of a large, fast-growing e-commerce market. JJ and his team have demonstrated thoughtfulness while being formidable operators in acquiring and significantly growing e-commerce brands. We are excited to work with JJ and his team to scale and to be the leading buy-and-build e-commerce brand player in Asia,” shared Peng T. Ong, co-founder and managing partner, Monk’s Hill Ventures.
Since its operational launch in January 2021, Rainforest has acquired six e-commerce brands mostly based in Asia, with a target to triple its portfolio by the end of 2021.