Raiders-Cowboys Thanksgiving game seen by almost 39 million viewers

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Thursday afternoon’s game between the Las Vegas Raiders and Dallas Cowboys delivered big viewership numbers for CBS.

The network said that the Raiders’ penalty-filled 36-33 overtime victory against the Cowboys was seen by an estimated 38.531 million viewers, up more than 26% from last year’s comparable game window.

It is by far the highest rated NFL game this season, surpassing Sunday’s game between the Cowboys and the Kansas City Chiefs, which was seen by 28.1 million viewers and was broadcast on Fox.

CBS also said that the Thanksgiving matchup was the highest-rated regular season game on any network since 1990.

Raiders-Cowboys Thanksgiving game seen by almost 39 million viewers

A Monday Night Football contest on ABC between the New York Giants and San Francisco 49ers on Dec. 3, 1990, was seen by 41.474 million.

This year’s highest-rated television broadcast was Super Bowl LV, a 31-9 victory by the Tampa Bay Buccaneers against the Chiefs. It was seen by 96.4 million viewers.

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