Audacy announced Friday that it would rebrand longtime alternative rock station Alt 105.3 KITS to something called Dave FM.
FILE PHOTO: Alt 105.3 in San Francisco is rebranding as Dave FM.
The announcement came on 105.3’s Twitter account: “Hi. I’m Dave FM. I live in San Francisco, California. Totally Random Radio is what I do.”
It’s not entirely clear what “totally random radio” implies, but according to a statement sent to Radio Insight, core artists include “Prince, Pat Benatar, The Cure, Journey, Nirvana, Huey Lewis and more.”
“The station will boast a vast music library of top hits from multiple genres and decades,” the statement said.
Audacy, which owns the station, did not immediately reply to SFGATE’s request for comment, leaving us with more questions than answers.
The first song the station played as Dave FM was Guns N’ Roses’ “Welcome to the Jungle.”
The station has rebranded multiple times before in recent memory. The station began as KCBO in 1959, and changed letters and ownership multiple times through the 2000s.
In 2017, the station said it would merge with Entercom, rebranding as “Alt 105.3.” Earlier this year, Entercom rebranded – are you sensing a theme here? – as Audacy, which remains the owner.
“Dave FM is an opportunity for us to provide our audience a station that encompasses a wide array of music genres, full of recognizable hits across multiple decades,” said Stacey Kauffman, regional vice president and market manager of Audacy San Francisco, in a statement. “We trust this station will be able to offer listener favorites each and every day, no matter their taste.”Internet Explorer Channel Network