QSR Brands, KFC Malaysia confirm temporary closures of some KFC outlets

QSR Brands and KFC Malaysia confirm temporary closures of some KFC outlets. – BERNAMA FILE PIX

SHAH ALAM – QSR Brands (M) Holdings Bhd which operates Kentucky Fried Chicken (KFC) fast-food restaurants in Malaysia and KFC Malaysia have confirmed the temporary closures of some of the KFC outlets in response to challenging economic conditions.

However, the number of outlets affected were not disclosed.

In a statement yesterday, they stated that this was a proactive measure taken by the company to manage the increasing business costs and to focus on high engagement trade zones.

They said employees from the affected stores were offered the opportunity to relocate to operating stores as part of a tactical strategy to optimise resources in trade zones with higher customer engagement

“Contributing positively to the Malaysian community, preserving the brand love for KFC and protecting employees of the brand are all priority to the organisation.

“Employees from affected outlets were offered the opportunity to relocate to busier operating stores as part of the company’s re-optimisation efforts,” the statement read.

They also emphasised the company’s commitment to delivering quality products and services to Malaysian consumers after more than 50 years of service.

They also highlighted the company’s dedication to contributing positively to the Malaysian economy through job security for 18,000 team members in the country, of which, approximately 85 per cent were Muslims.

“QSR Brands continues to be among the largest taxpayers in Malaysia and take pride in being able to give back to the community through KFC Add Hope and the Wakalah Zakat Fund.

“We firmly believe our rakyat will acknowledge our Malaysian roots, our sincerity and our hard work in contributing to the Malaysian Ecosystem,” they said.

It was reported that QSR Brands has been forced to temporarily close over 100 KFC outlets across Malaysia, a move triggered by a six-month boycott linked to Israel’s ongoing genocide in Gaza.

It is believed that the boycott has significantly impacted the chain’s revenues, with dwindling patronage from former KFC enthusiasts.

The suspensions began on April 27 and will persist until the boycott situation stabilises.