Prime Minister’s wife wears suit by Samantha Cameron to back British design at London Fashion Week

prime minister’s wife wears suit by samantha cameron to back british design at london fashion week

Akshata Murty chose a bold striped shirt to complement her Cefinn trouser sut – SIMON WALKER/NO 10 DOWNING STREET

Akshata Murty, the Prime Minister’s wife, wore a suit designed by Lady Cameron on the final day of London Fashion Week in a nod to one of her predecessors in Downing Street.

Hosting a No10 lunch on Tuesday for 20 founders of independent fashion businesses, Mrs Murty chose a £180 corduroy waistcoat with matching £200 trousers from Cefinn, the label established by Samantha Cameron in 2017, the year after her husband resigned as prime minister.

Mrs Murty styled the suit with a £120 striped shirt by British label With Nothing Underneath, whose founder Pip Durrell was also present at the lunch.

The decision to wear Cefinn (a name created using the initials of the Camerons’ four children) at such a prominent fashion moment is a significant gesture of goodwill towards Lady Cameron.

prime minister’s wife wears suit by samantha cameron to back british design at london fashion week

Founders of independent fashion businesses were honoured with a lunch at No 10 Downing Street yesterday – SIMON WALKER/NO 10 DOWNING STREET

It comes three months after David Cameron was parachuted in to bolster Rishi Sunak’s Government with his surprise appointment as Foreign Secretary and elevation to the House of Lords.

Shortly before his return to government, Lord Cameron invested £100,000 in his wife’s label, which has also been worn by the Princess of Wales and Holly Willoughby.

Lady Cameron was also present at Tuesday’s event, wearing a £320 polka dot dress from her own label.

Mrs Murty has called on the services of Isabel Spearman, who was adviser to Lady Cameron during her time in Downing Street. She is believed to have helped her to craft a relatable new “first lady” wardrobe, comprising British designers and affordable high-street brands.

The reception was the first backing for London Fashion Week from Downing Street in more than two years. The absence was in stark contrast to the Cameron premiership, when the prime minister’s wife would attend London Fashion Week shows. She also made a point of wearing clothes from the UK’s homegrown talents, including Preen, Christopher Kane and Erdem for official engagements both in the UK and abroad.

prime minister’s wife wears suit by samantha cameron to back british design at london fashion week

Independent fashion business owners attending the first London Fashion Week event at No10 in two years – SIMON WALKER/NO 10 DOWNING STREET

Mrs Murty managed to attend the lunch despite having tonsillitis, but had to miss an engagement later in the day.

Caroline Rush, the managing director of the British Fashion Council, told assembled guests that the fashion industry in Britain is now worth some £29 billion, more than the UK car industry.

Ms Rush repeated a plea for the Government to drop the 20 per cent VAT levy which means overseas buyers are now far more likely to shop in Paris than the UK.

Mrs Murty has long championed small businesses. In 2010, the French and economics graduate launched an eponymous label aimed at bringing Indian designers to a global market while paying the artisans a fair wage.

She was photographed for Indian Vogue that year wearing Louis Vuitton platforms and a shocking pink dress of her own design.


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