A golden jar cake costs VND300,000- 480,000 ($13-21) depending on its size. It has to be consumed within three days.
The cake has several layers. It has fresh cream and mango sauce inside and the outside is covered with golden cream before being topped off with golden chocolate coins.
Duong Vu Khanh Ly, a 22-year-old resident of Dong Da District, said she buys the cake every year to invite fortune for the family, but this year, she is also gifting it to others for luck.
"The cake is very eye-catching and looks amazing, so it is a very suitable gift. It is also a more practical choice for me because buying real gold does not match my budget right now," she said.
In addition to the golden jar shaped cake, customers can choose cakes that look like ancient currency. The filling inside is custom modified, but the most popular ones are pineapple and mango.
The cakes shaped like ancient currency is also in high demand on Caishen Day. Photo courtesy of Sam De Gatêaux
Most bakeries say the number of customers this year is higher, and there has been a surge in the number of online orders.
Khanh Vy, who runs an online bakery, said: "This year, the number of cakes sold has tripled compared to other years."