POST EDIT: Rolex support for classic car events such as the Pebble Beach Concours d'Elegance continues the watchmaker's long association with motor sports

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Rolex, Formula One race winner Mark Webber, Oyster Perpetual Datejust, Mustangs

First held in 1950, the Pebble Beach Concours d’Elegance celebrates exquisite cars from different eras and their enduring influence on society.

Rolex has supported classic automotive events on the west coast of the United States for 24 years through its relationships with the Pebble Beach Concours d’Elegance, the Rolex Monterey Motorsports Reunion and The Quail, A Motorsports Gathering. These events pay homage to those who dedicate their lives to preserving and remembering the past while continuing to influence the future.

“These events are truly wonderful because they honour the heritage of the car and highlight the extraordinary technical and mechanical advancements of the last century,” says Rolex testimonee and multiple Formula One race winner Mark Webber.

“Seeing all the cars gathered at Pebble Beach during my visit in 2019, as well as witnessing Rolex’s ongoing support of motoring tradition, is something I will never forget.”

Rolex, Formula One race winner Mark Webber, Oyster Perpetual Datejust, Mustangs

Mark Webber is a Rolex testimonee and multiple Formula One race winner. Photo: Rolex/Tom O’Neal

This year, the Concours, which took place in August and celebrated its 70th anniversary, welcomed back several of its previous Best of Show recipients, as well as winners of the original Pebble Beach Road Races.

A 1938 Mercedes-Benz 540K Autobahn Kurier was the 2021 Pebble Beach Concours d’Elegance Best of Show. In recognition of the style, authenticity and technical precision of the car, Rolex awarded a specially engraved Oyster Perpetual Datejust 41 to the car’s owners, Arturo and Deborah Keller.

Rolex, Formula One race winner Mark Webber, Oyster Perpetual Datejust, Mustangs

The trophy for best of show and engraved Oyster Perpetual Datejust 41 presented to Arturo and Deborah Keller, owners of the winning car, at the Pebble Beach Concours D’Elegance. Photo: Rolex/Tom O’Neal

“It’s our triple crown, we have now won three times [at the Concours],” the winners say. “This is an incredibly special car, that we really love, and it is very satisfying to win this prize and receive a Rolex. Since I was very young, having seen them race around the world, I’ve always been in love with Mercedes.”

Meanwhile, the Rolex Monterey Motorsports Reunion, also held in August, saw close to 400 racing cars compete at WeatherTech Raceway Laguna Seca, in California. Cars spanning 106 years of automotive history took on this legendary circuit, showcasing the evolution of materials, engines and downforce levels.

This year, the Rolex Monterey Motorsports Reunion honoured Ford in Trans-Am as it celebrated the 55th anniversary of the Pony Car Wars. The four-day event recognised Ford’s influence on the series and the era-defining, championship-winning Mustangs.

Rolex, Formula One race winner Mark Webber, Oyster Perpetual Datejust, Mustangs

A car from the Rolex Monterey Motorsports Reunion event. Photo: Rolex/Stephan Cooper

Finally, at The Quail, A Motorsports Gathering, held on August 13, 5,000 guests enjoyed an exclusive garden party, revelling in the automotive unveilings – including the much-anticipated Lamborghini Countach – and the breadth of automobile heritage on display. Rolex has partnered with the event since 2005, supporting The Quail’s commitment to the people behind the restoration of these cars.

The Pebble Beach Concours d’Elegance, the Rolex Monterey Motorsports Reunion and The Quail, A Motorsports Gathering are some of the most remarkable motoring events in the world, bringing together passionate car aficionados.

This year, the Pebble Beach Concours d’Elegance also featured eight electric cars from the late 19th and early 20th centuries, emphasising how technologies of the past continue to be relevant today and the importance of innovation that is also beneficial to the planet.

Rolex, Formula One race winner Mark Webber, Oyster Perpetual Datejust, Mustangs

A Honda GT concept car at the Pebble Beach Concours d’Elegance. Photo: Rolex/Tom O’Neal

Rolex’s ties to motor sports date back to the 1930s, when Malcolm Campbell became the first driver to break the 300mph barrier (483km/h) at the wheel of his car, Bluebird. Since then, Rolex has supported events such as the Rolex 24 At Daytona, the 24 Hours of Le Mans and the FIA World Endurance Championship, not to mention Formula One, the pinnacle of motorsport.

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