Polisi Ungkap Alasan Manajeman Bar Gunakan Kata Promosi Threesome Hanya untuk Strategi Marketing

polisi ungkap alasan manajeman bar gunakan kata promosi threesome hanya untuk strategi marketing
© Wartakotalive.com/Dwi Rizki Suasana Bar dan Restoran Mr Braid di Jalan Sultan Iskandar Muda, tepatnya seberang Mall Gandaria City, Kebayoran Lama, Jakarta Selatan. Polisi Ungkap Alasan Manajeman Bar Gunakan Kata Promosi Threesome Hanya untuk Strategi Marketing

TRIBUNNEWS.COM, JAKARTA – Heboh promosi yang dibuat sebuah Bar bernama Mr Braid menuai sorotan.

Bar yang berlokasi di Kebayoran Lama itu mengunggah postingan yang diduga bermuatan prostitusi beberapa waktu lalu.

Terdapat kata-kata Threesome dalam promosi minuman beralkohol yang menjadi multi tafsir.

Polisi akhirnya memeriksa pemilik hingga manajemen bar yang berlokasi di Jalan Sultan Iskandar Muda, Kebayoran Lama, Jakarta Selatan.

Meski begitu, polisi menyebut kata-kata sensual itu bertujuan meningkatkan penjualan dalam promosi minuman.

“Maksud postingan tersebut adalah promo menikmati minuman bir dalam waktu 55 menit dan 70 menit. Jadi si manajemen mengaku jika postingan tersebut adalah sebuah strategi penjualan untuk menarik minat konsumen agar datang ke Bar itu,” kata Kabid Humas Polda Metro Jaya Kombes Pol Endra Zulpan, Rabu (29/6/2022).

Zulpan memerinci, berdasarkan pengakuan pemilik Bar jika promosi yang menggunakan kata threesome itu bertujuan menarik pengunjung.

Adapun promo itu berlaku untuk 3 orang dan digunakan kata Threesome sebagai representasi promosi Mr Braid.

“Seperti contoh, promo 3some 2xGold 550.000 durasi maksimal 70 menit. Jadi promosi itu bisa dilakukan untuk 3 orang dan digunakanlah kata Threesome untuk minuman bir dan gold maksudnya minuman berwarna emas seharga Rp 550 ribu dan durasi maksimal menikmati promo tersebut selama 70 menit,” jelas Zulpan.

Dijelaskan lebih lanjut, manajemen mengaku bahwa Mr Braid kerap membuat promosi dengan bahasa ‘gaul’ untuk menarik pengunjung. Sehingga dengan penggunaan kata-kata itu, orang yang membaca promosi itu akan berminat membeli promosi itu langsung di bar tersebut.

“Saat diperiksa Polres Metro Jakarta Selatan, pemilik mengaku bahwa postingannya kerap pakai bahasa gaul. Itu bertujuan untuk membuat orang tertarik dan membeli paket promosi itu,” tutur Zulpan.

Sebelumnya, akun Instagram @mr.braid666 menuliskan promosi dengan kata-kata sensual yang diduga bermuatan prostitusi di dalamnya. Terdapat kata-kata Threesome, gold yang memiliki durasi untuk tiap pembelian paketnya.

“‘PROMO 3 SOME, 2X GOLD 550.000 DURASI MAKSIMAL 70 MENIT , 1X GOLD 450.000 DURASI MAKSIMAL 55 MENIT, HANYA DI MR. BRAID’,” tulis keterangan promosi akun Instagram @mr.braid666 yang diunggah 10 Juni 2022.

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