PARIS (Reuters) – French drinks company Pernod Ricard said on Tuesday it has signer a deal to buy Whisky Exchange which specialises in on-line sale of spirits, as part of its e-commerce expansion strategy.
Pernod Ricard did not disclose the financial details of the deal. Whisky Exchange was founded in 1999 in Britain by Sukhinder and Rajbir Singh.
“E-commerce is a key channel in our long-term strategy,” Pernod Ricard chairman and CEO Alexandre Ricard said in a statement.
(Reporting by Matthieu Protard; editing by Jason Neely)Internet Explorer Channel Network