Deion Sanders is among the big names sitting courtside for Bronny James' first start for USC... but son of LeBron has a night to forget as he goes 0-for-7 and fails to score ANY points in Colorado

James tallied two rebounds and an assist as USC blew a 37-24 lead at halftimeUSC coach Andy Enfield gave James the nod with three of his starters injuredDailyMail.com provides all the latest international sports news 

Colorado football coach Deion Sanders was sitting courtside at the CU Events Center in Boulder as their basketball counterparts welcomed Bronny James and USC on Saturday.

Coach Prime was spotted chatting with UC athletic director Rick George in the first half before being acknowledged by the broadcast team in the second.

The clash with the Buffaloes saw James make his first start for the Trojans. Unfortunately, the star freshman had an uneventful outing in which he failed to get on the scoreboard.

James failed to convert all seven attempts from the field as the shorthanded USC fell, 68-58, to their hosts.

In a game where he played a season-high 25 minutes, James tallied two rebounds and assists but was held 0-for-3 from three point territory.

Deion Sanders sat courtside on Saturday as the Buffaloes hosted Bronny James and USC

James made his first start for the USC Trojans but unfortunately went 0-for-7 from the field

James, the Lakers star’s junior, got the nod from coach Andy Enfield out of necessity with starters Joshua Morgan, Boogie Ellis and Isaiah Collier sidelined by injuries.

Despite James’ struggles, USC got off to a good start and secured a 37-24 lead at the intermission. However, Colorado came out swinging in the second frame behind J’Vonne Hadley’s 15 points to secure the win.

The Buffaloes’ defense also supplemented their offense as they held USC to 21 points in the second half.

Sanders took over Colorado’s football program last season and brought the limelight to Boulder.

Despite finishing with a 4-8 record, Sanders made Colorado the team to watch as celebrities flooded games and a docuseries was produced following his first year in charge of the team.

Sanders took over Colorado’s football program last year and brought lots more eyes to Boulder

James got the nod from coach Andy Enfield with three of his starters sidelined by injuries

James tallied two rebounds and an assist in USC’s losing effort after leading 37-24 at halftime

Coach Prime was also named Sports Illustrated’s Sports Person of the Year for bringing a spark back to the program.

Colorado’s basketball team currently ranks seventh in the Pac 12 with a 12-5 record.

On the other hand, Saturday’s loss saw USC drop to 8-9 as they sit ninth in the conference.

James made his collegiate debut on December 10, four months after suffering a cardiac arrest from a congenital heart defect.

He has since averaged 5.2 points, 2.2 rebounds and 1.4 assists while shooting 34.8 per cent from the field.