Our users are finding their home on Reddit, says CEO Steve Huffman
A lot of people feel that certain sites age out. They’re only good for discrete period of someone’s life. What you’re describing is a site that grabs people, maybe even in their formative years, and keeps them. That’s exactly right. So where somebody might age out of social media, they age into Reddit. So we start to pick up users. We call them emerging adults, you know, maybe late teenage years. The peak of the Bell curve for us is probably around 25 years old. But then we just keep them like, so whatever you’re into or going through on Reddit, like all of life’s ups and downs and big decisions, they’re on Reddit somewhere. And so we build really deep relationships with our users. In fact, they spend more and more time on Reddit over the years. That’s how long we measure account age. So where are they mostly? Where do you find them at? What subreddit pages? Where are people going to? And are the advertisers aware and seeking those people out? Because if you advertise on linear TV, maybe you’re only reaching a tenth of the people that you want to. Here you might be reaching 100% of the people that you want to. Sure. So Reddit has big categories that you would expect to see. Technology, sports, you know, entertainment. You know, what should I watch, What should I wear? What should I do? But then every interest and passion and hobby is on Reddit as well. I think, you know, one of the most fun things about picking up a new hobby is like talking about what gear you’re going to buy. And so Reddit is I think inherently commercial and maybe non obvious way. But people are on Reddit talking about what they love to do or what they’re going to do, and so it makes a not only a fun experience around communities, but a really natural connection with with a company’s customers. Don’t miss a second of Mad Money follow at Jim Cramer on X. Have a question? Tweet Kramer Hashtag Mad mentions. Send him an e-mail to [email protected] or give us a call at one 807 four three CNBC. Miss something? Head to madmoney.cnbc.com.