NT becomes first Australian jurisdiction to incentivise travel for the COVID vaccinated with new $5m tourism campaign

© Provided by ABC Health Interstate tourists who have been fully vaccinated against COVID-19 are being offered incentives to book their next holiday in the Northern Territory. (Four Corners: Harriet Tatham)

The Northern Territory has become the first jurisdiction in Australia to incentivise travel for tourists fully vaccinated against COVID-19.

Tourism NT today launched a $5 million campaign aimed at attracting interstate travellers to the Territory during the wet season, offering up discounts of up to $1,000 on tourism packages.

The campaign, now in its second year, will this time be exclusively available to double-jabbed tourists, who will be able to access a $200 discount for every $1,000 they spend on flights, accommodation, tours, attractions and/or vehicle hire.

It comes just days after Chief Minister Michael Gunner unveiled the NT government’s stage 3 reopening roadmap, which will see further Territory travel restrictions lifted when the overall NT vaccination rate reaches 80 per cent and mandates vaccinations for workers in ‘high-risk’ settings.

NT Tourism and Hospitality Minister Natasha Fyles said incentivising travel for vaccinated Australians was about protecting Territorians and other visitors to the NT and rewarding those doing their bit to counter COVID-19.

“We want people coming to the Territory, [but] we want them coming safely,” she said.

“We don’t want them to come in and potentially be unwell and be a burden on our health system.

“This is an incentive – it’s not saying you can’t come to the Territory if you’re not vaccinated.

“But the NT government is putting its money where we believe good public policy is, by saying if you’re vaccinated, you’re eligible for this significant discount.”

Department of Industry, Tourism and Trade deputy chief executive Andrew Hopper said to prove they had been fully vaccinated and receive the discount, tourists would have to show their vaccination certificates to travel retailers part of the scheme. 

He said the campaign would further position the NT as one of the safest tourist destinations in Australia.

“Tourism NT will be the first Australian tourism body to offer a vaccine incentive, cementing the Northern Territory as the premier COVID-safe travel destination,” he said.

“As the Territory heads into its summer season, it is imperative that we continue to drive bookings, grow the value of the holiday market and position the NT as an accessible, safe and affordable tourist destination, to support the NT’s tourism sector.”

The tourism campaign, which is dubbed the Summer Sale, will run from October 1, 2021 to March 31, 2022.


Video: New South Wales passes ‘incredible’ vaccination milestone (Sky News Australia)

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