This data reveals the Taylor Swift wave sweeping Australia's economy

Tattoo artist Ingrid Moore said that since posting her Taylor Swift-inspired designs on social media, bookings have boomed.  (ABC News: Danielle Bonica)

Ingrid Moore is a self-proclaimed diehard Swiftie.

“I’ve actually tattooed the word ‘Wonderland’ on myself in one of the Taylor Swift fonts because that’s my favourite song from her,” she said.

When the Melbourne-based tattoo artist was tagged in posts on social media of people wanting a forever reminder of the Eras Tour, she didn’t hesitate to offer a range of designs.

And it’s taken off.

“I’ve already got 20 people booked with deposits paid … and by the end of [the tour], I’ll have done at least 30 to 40,” she said.

As a small business only established three years ago, she said she didn’t expect that sort of response.

“The only other time I’ve had this much interest all at once would be when I literally started … and [was] offering free tattoos,” she said.

Sitting in her studio, bopping along to some of Swift’s greatest hits as she found a blank space on her client, Ms Moore said it was one of the reasons why she loved the pop sensation.

“Starting my own business, it’s been inspiring seeing how well she holds herself and how incredible a businesswoman she is,” she said.

Sydney and Melbourne looking to cash in on Swift shows

Ms Moore is just one business benefiting from what experts have dubbed the “Swiftonomics” phenomenon.

The idea that a single pop star can create massive economic ripples when she moves through the globe might sound funny.

But there are some serious figures backing the theory up.

About 620,000 tickets had been sold to Swift’s Australian shows before a last-minute release of more tickets dropping on Tuesday.

The City of Melbourne estimates Swift will bring in more than $1 billion to the city’s economy alone, during the three touring nights there.

For some perspective, Lord Mayor Sally Capp said over an entire year the city normally saw about $3.3 billion in economic value from its major events schedule.

“Tay Tay is going to deliver a third of that over a weekend,” Cr Capp said.

When the songwriter jets to Sydney for the second set of Australian concerts, the harbour city is hoping to net $133 million according to Destination NSW.

That’s about 28 per cent of what it expects to generate into this years visitor economy for major events.

In the lead-up to her arrival in Australia, fans were already flocking to buy official merchandise.

On fan in Melbourne told the ABC she’d spent more than $1,200 on Swift-related memorabilia.

Indirectly, her upcoming concerts appear to be putting entire supply chains under pressure.

Fans eager to join the bracelet swapping trend that emerged in the wake of Swift’s recent Midnights album have been heading to craft shops to stock up on beads and bracelets.

This week, fans have been reporting shortages in online shopping, while artisan bead makers have enjoyed a bump in sales.

A casual glance at Google searches over the past year also suggests interest in Swift’s MCG gig could be even greater than its traditional blockbuster event — the AFL grand final.

While it’s been a boon for legitimate businesses, others have also been cashing in on the Swift ticket interest online.

Authorities estimate hundreds of thousands of dollars have been lost to scammers offering fake tickets through a series of sophisticated traps.

Additional flights needed to meet demand

With only two locations lucky enough to secure concert dates, fans are flying in from all over.

Qantas and Jetstar are expecting a 30 per cent increase in passengers on flights into Sydney and Melbourne over the concert period, compared to the same time last year.

Qantas added more than 60 additional flights — that’s 11,000 seats — when Swift first announced she was coming to Australia.

This month, it had to add a further seven flights in order to continue to meet demand.

Those flights are coming from Brisbane to Sydney and from Perth, Auckland and Brisbane to Melbourne.

Qantas’ bookings increased by a whopping 1,500 per cent when tickets went on sale compared to the same period the year before.

Jetstar said nearly 10,000 passengers booked flights when the concert was announced and it had seen a steady increase in bookings over the past eight months.

While Brisbane might have missed out on snagging dates for the Eras Tour, Swifties around the Sunshine State won’t let that stop them catching a glimpse of the singer.

It’s estimated an additional 25,400 people will pass through Brisbane Airport’s terminal to travel to Swift’s concerts in Sydney and Melbourne, according to Brisbane Airport Corporation.

It expects passenger volumes will increase by 5 per cent around the concert days, with a surge in bookings between February 15 and 19 for the Melbourne dates and between February 22 and 27 for the Sydney dates.

The airport also said there had been a ripple effect on connecting flights from Queensland’s regions including Cairns, Townsville, Mackay and Rockhampton, with an estimated 3,400 additional passengers.

‘Phenomenal’ demand pushing hotels to capacity

All those fans flying into Melbourne and Sydney need somewhere to stay — and the accommodation industry says it’s reaping the benefits.

Hotels in both Sydney and Melbourne are near capacity with the Australian Hotels Association saying it’s amongst the highest demand they’ve seen for an event.

“The demand is phenomenal,” CEO Michael Johnson said.

“I’d say we have seen events in the past create similar levels of demand but not for a while.”

The association expects occupancy rates in Melbourne to exceed 90 per cent by Friday.

It’s more than a 25 per cent increase on what they were the same time last year.

For Sydney, occupancy rates are sitting at about 86 per cent and are also expected to reach more than 90 per cent when Swift touches down.

Mr Johnson said it was about a 5-10 per cent increase on the same time last year, keeping in mind WorldPride was held in Sydney that weekend.

“Events of this nature are just a huge demand driver for the hotels and the visitor economy,” Mr Johnson said.

“It’s more than just our industry … it’s the restaurants, the pubs, theatres, cafes, tourist attractions, everyone benefits.”

In a cost-of-living crisis, Australians are still forking out for Swift tickets

The economic impact of the superstar even found its way into a press conference grilling of the Reserve Bank of Australia’s governor, Michele Bullock.

Ms Bullock was asked how the extraordinary interest and spending on Swift tickets fitted into the picture of services inflation across the nation.

But Ms Bullock said in her own family’s experience, people “forewent other things in order to be able to afford Taylor Swift”.

“People are deciding what’s really important to them and what’s not as important to them,” Ms Bullock said.

“Clearly for a lot of people Taylor Swift is very important.”

The Eras Tour is expected to be the first in history to gross over $1 billion.

Despite this, she’s only expected to pocket about $35 million.

Economist Angel Zhong said Swift was the latest example of women impacting the Australian economy in a positive way.

It follows the likes of the Barbie movie which surpassed $1 billion at the box office and the Women’s World Cup which injected $7.6 billion into the economy.

Dr Zhong said we shouldn’t underestimate the power of a role model like Swift.

“[Role models] boost the confidence of other women in Australia and around the world,” she said.

“[And] encourage women to be more powerful and confident in how they approach their day to day lives.”