NFL Commissioner Roger Goodell. with CBS Mornings co-host Nate Burleson CBS News
Taylor Swift is good for the NFL. And that comes from someone who should know.
NFL Commissioner Roger Goodell appeared on CBS Mornings today to talk about all things football heading into the Thanksgiving weekend, and the subject inevitably turned to Swift and her high-profile (if still officially unconfirmed) romance with Kansas City Chiefs tight end Travis Kelce.
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Praising Swift as an “unbelievable artist” and Kelce an “unbelievable player,” Goodell told CBS Mornings co-host Nate Burleson, “Listen, they’re happy. They seem to be enjoying their relationship. That’s great in and of itself. But it has connected more fans of Taylor’s and more fans of the NFL in some ways. To see that they have a connection, now they have a connection to our game and to Taylor…I think it’s great for the league to have that kind of attention. So we welcome it.”
Watch the segment from the Goodell interview below.
Goodell’s stamp of approval will come as no surprise to anyone who’s been watching the Chiefs games this season – or paying attention to ratings. Last month, Swift’s much-publicized attendance at a Chiefs-Jets game drew a whopping 27 million viewers.
The attention given to the Swift-Kelce phenomenon even prompted one NFL exec – Marissa Solis, SVP of global brand and consumer marketing – to refute rumors that the League had worked behind the scenes as a sort of matchmaker.
“People think that we may have had something to do with it,” Solis said during an Advertising Week panel last month. “Absolutely not. We knew nothing. We knew what you guys knew and followed on social media. Travis went to her concert, asked her to maybe come to a game. We had no idea that she was going to show up. And once it happened, she showed up to a game and in an instant, literally in a second, it’s viral.”
News RelatedAhead of a busy Thanksgiving weekend for the @NFL, Roger Goodell told @NateBurleson about being intentional with the league’s schedule, his thoughts on Taylor Swift and Travis Kelce and what he hopes to leave as his legacy: “I think we’ve made the game better.” pic.twitter.com/m7JKAZ52GB
— CBS Mornings (@CBSMornings) November 22, 2023
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