New 'Orale Primo' T-shirt welcomes the Spurs rookie to San Antonio

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A new spraypaint-style “Orale Primo” shirt is up for grabs thanks to mega fan Dakota Mitchell. Mitchell, who grew up in the San Antonio, area has his finger on the pulse of what Spurs fans want. Embedded in the Spurs Twitter world, he’s well-versed in the online jokes and terms of endearment tied to the Spurs. 

An unofficial rite of passage for new Spurs is having a fan-made T-shirt made in their honor. Josh Primo can now check that off his list. 

A new spraypaint-style “Orale Primo” shirt is up for grabs thanks to mega fan Dakota Mitchell. Mitchell, who grew up in the San Antonio area, has his finger on the pulse of what Spurs fans want. Embedded in the Spurs Twitter world, Mitchell’s well-versed in the online jokes and terms of endearment tied to the Spurs. 

Since Primo arrived in San Antonio this summer, many fans have drawn references to the H-E-B “Primo Picks,” a collection of foods the grocery store highlights, or the translation of the Spanish word “primo,” which means cousin. Bouncing off the buzz, Mitchell knew he had to create something. 

He says the shirt sums up the “strange” feeling some Spurs fans had when the No. 12 draft pick was first selected. Not many people knew who the 18-year-old guard from the University of Alabama was. A swath of Spurs fans questioned the front office decision. 

“‘Orale’ is such a flexible word/phrase, and I don’t think any word could describe the roller coaster of emotions we Spurs fans went through with the pick better,” Mitchell says. “And then he’s been a revelation in the preseason and Summer League to the point we no longer wonder if he was the right pick, but we’re wondering how high he can ascend? His ceiling looks non-existent at this point and it’s very exciting.” 

Mitchell, who jokingly identifies as a “pinche gringo,” says he loves whenever someone in San Antonio prefaces his name with “orale.” 

“I’ve always embraced and loved the San Antonio culture,” he adds. “It’s a very distinct and embracing vibe, it’s hard not to love it.” 

The creative says he’s been sitting on the idea since Primo was drafted. He launched the shirts on Thursday via his online store

The new shirt is available in nine colors and in sizes small to 4XL for $25. 

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