New Jersey topped $1 billion in September bets, showcasing the NFL's season of gambling perfection

Asia's Tech News Daily

As it sprints toward embracing gambling-related revenue, this is the start the NFL was looking for.

Close games. Parity amongst the Super Bowl favorites. Entertainment. Television ratings bounding back in the right direction. Not only is the NFL in the midst of a great season, it’s showing very quickly how much good football matters in the sports betting industry. And you needn’t look much further than New Jersey, one of the pioneer states in sports betting that is considered a bellwether of where legalized gambling is headed — particularly during football season.

According to figures released by the New Jersey Division of Gaming Enforcement, Atlantic City’s swath of casinos and race tracks took in more than $1 billion in bets in September — much of it on the strength of the NFL and college football seasons. That marks the first time in history that a state-regulated sports betting industry has punched through the $1 billion mark for a single month. And if you’ve been watching the NFL this season, you know why.

The entertainment value of the NFL is through the roof in 2021, largely driven by a league that is awash in parity and keeping fan bases engaged not only week to week, but game to game and quarter to quarter. The kind of thing that powers not only casino sports books, but the in-game betting that takes place on phones. Close games that offer entertainment and intrigue not only draw in fans and gamblers, but keeps them connected to broadcasts and betting over longer periods of time. And the NFL has been nothing if not a collection of tight finishes, entertaining games, blockbuster prime time results and improbably, road teams having a higher win percentage than home teams this season.

The Sunday-to-Monday slate was a perfect example. The wall-to-wall run of entertainment began improbably on Sunday morning, beaming in a game from London between the Jacksonville Jaguars and Miami Dolphins that had an exceedingly low bar for expectations. Somehow, four quarters later, it had become interesting enough to trend on social media, as Jaguars coach Urban Meyer won his first NFL game on the foot of a practice squad kicker that he’d chosen to elevate only days before.

© Provided by Yahoo! Sports A thrilling finish in Monday night’s Bills-Titans game capped off a Week 6 full of close games that are like catnip to bettors. (Photo by Andy Lyons/Getty Images)

By the time the NFL’s Week 6 concluded — with Buffalo Bills quarterback Josh Allen lying flattened in a pivotal last-second 4th-and-1 stop near the Tennessee Titans goal line — five of the league’s 14 games had been decided either in overtime or the final minute of regulation. The entertaining gifts included a walk-off 35-yard overtime touchdown pass that elevated the Dallas Cowboys over the New England Patriots; a similar walk-off overtime touchdown pass that pushed the Minnesota Vikings past the Carolina Panthers; and a stunning forced fumble in overtime that helped the Pittsburgh Steelers beat the Seattle Seahawks on an overtime field goal.

That’s five more games decided in the final minute of regulation or overtime — bringing the season total of final-minute or overtime winners to 24 in only six weeks. That tally includes 11 overtime games, which is the second-most in league history at this point in the season. That puts the 2021 slate ahead of the pace when it comes to challenging the all-time record of 25 overtime games in a single season. Now imagine what kind of impact that will have on sports betting in states like New Jersey.

It’s going to be massive. Likely to the point of New Jersey setting a new billion-dollar betting record in October that exceeds the one it just set last month.

Not only will that added interest tie into the league’s television ratings and enhance advertising slots for its network partners, it means nothing but good things for those gambling-related revenues the NFL is now courting along with everyone else. It makes the league and team partnerships with sports betting operators more valuable moving forward, through the rising use of advertising, licensing and media inventory that comes in those agreements.

It also feeds the NFL’s seemingly insatiable quest for deeper engagement, which commissioner Roger Goodell once opined could be another renaissance period similar to the fantasy football explosion that began in the 1990s. To understand the power of that engagement, you only needed to look at that Cowboys-Patriots overtime game and what happened in a 27-point fourth quarter that saw the two teams trade scores three times in the last three minutes before going into overtime. According to numbers released by CBS, nearly 30 million viewers were tuned in between 7:30 and 7:45 EST, when the outcome see-sawed and went into overtime. Not only was it the most-watched October national game for the network since 2015, it drew the network’s largest streaming audience ever.

These are the kinds of eyeballs the NFL expected — not to mention the ongoing broader ratings rebound — when the league opened up the lanes to gambling partnerships. While the league might be wading through a swamp of issues off the field, it’s on nothing less than a race track between the lines. Largely thanks to dominating quarterbacks, mercurial field-goal kicking, fourth-down dice-rolls, a turnstile of Super Bowl favorites and a product that is looking as entertaining as ever.

Internet Explorer Channel Network
Asia's Tech News Daily
News Related


WTA Awards 2021, annunciate le vincitrici: Ashleigh Barty giocatrice dell'anno-

© Fornito da Quotidiano.Net © Fornito da Quotidiano.Net Da St. Petersburg in Florida, sede del quartier generale della Women’s Tennis Association, arriva l’annuncio delle vincitrici dei WTA Awards 2021, i ... Read more »

Mavericks star Luka Dončić responds to weight, conditioning criticism: 'I've got to do better'

Luka Dončić’s weight was a frequent topic of discussion at American Airlines Center on Tuesday when the Dallas Mavericks hosted the Brooklyn Nets. “To me, looking at him, this is ... Read more »

Man arrested in Christmas tree fire at Fox News headquarters

NEW YORK (AP) — A man was charged with arson and other crimes Wednesday for setting fire to a 50-foot Christmas tree in front of Fox News headquarters in midtown ... Read more »

Police allege suspect shot off part of victim's ear

Dec. 8—A Joplin man charged in separate shooting and kidnapping incidents this past weekend purportedly blew off a portion of a victim's ear with a shotgun blast in the initial ... Read more »

Mercedes terminate controversial Kingspan deal

© PA Images Lewis Hamilton damaged front wing. Saudi Arabia December 2021 Mercedes and Kingspan have gone their separate ways following the criticism received at the Saudi Arabian Grand Prix. ... Read more »

Switzerland: Foreign minister Cassis picked as new president

The Associated PressFILE – Swiss head of the Federal Department of Foreign Affairs Ignazio Cassis arrives for a conference with several world leaders in Paris, Friday, Nov. 12, 2021. Switzerland’s ... Read more »

Review: 'Garbo' a mesmerizing look at film's greatest enigma

The Associated PressThis cover image released by Farrar, Straus and Giroux shows “Garbo” by Robert Gottlieb. (Farrar, Straus and Giroux via AP) “Garbo” by Robert Gottlieb (Farrar, Straus and Giroux) ... Read more »

Tommy Fury BEGGED to fight Jake Paul despite suffering a broken rib, claims his doctor, who 'takes 100% responsibility' for pulling him out.. and reveals his condition could have been 'LIFE THREATENING' if he fought on

Tommy Fury was desperate to face Jake Paul despite pulling out, his doctor says The Love Island star was widely mocked after his bout was called off But doctor Usman Sajjad said he 'begged' him to allow him to face the YouTuberSajjad revealed Fury could have faced a 'medical emergency' had he fought   Read more »

Masked Milanese fill La Scala for gala premiere of 'Macbeth'

The Associated PressItalian esthetic surgeon Dvora Ancona arrives for the premiere of Verdi’s Macbeth at La Scala opera house in Milan, Italy, Tuesday, Dec. 7, 2021. The Macbeth opens the ... Read more »

5 Telling Stats from Everton's Thrilling 2-1 Victory over Arsenal

© Photo by Naomi Baker/Getty Images Better Late than Never! Some teams make a good habit of turning the tables on their opponents as the clock ticks down, but Demarai ... Read more »

Match Report - Walker Red as Manchester City Crash to Defeat

© Photo by Kevin Voigt/Xinhua via Getty Images Kyle Walker was sent off as Manchester City ended their Champions League group stage campaign with a 2-1 defeat in Germany. Goals ... Read more »

Tottenham's match vs. Brighton in doubt as Spurs wait on tests on seven COVID-positive players

© Photo by Michael Regan/Getty Images There isn’t much of an update from yesterday’s news about an outbreak of COVID-19 at Tottenham Hotspur. The Evening Standard and others are now ... Read more »

Will Bill Cosby's case make it to the U.S. Supreme Court? Chances are slim, legal analysts say

Could the U.S. Supreme Court really send former convicted sex offender Bill Cosby back to prison? Maybe the first question should be: Will the nation’s high court even take the ... Read more »

Japanese billionaire, producer blast off as first self-paying tourists to ISS since 2009

MOSCOW — A Japanese billionaire and his producer rocketed to space Wednesday as the first self-paying space tourists in more than a decade. Fashion tycoon Yusaku Maezawa and producer Yozo ... Read more »

Man shot in leg inside gym on Carmel's Main Street

A man was shot in the leg Wednesday morning at a Carmel fitness center on Main Street, Carmel police said. Carmel officers found the man shot in the leg inside ... Read more »

Comment – Why has Novak Djokovic turned his vaccine status into a soap opera?

It looks like this was a debate that didn’t need to happen. As confirmation that Novak Djokovic was entered for the ATP Cup and then the Australian Open next month, ... Read more »

Joining drag queens on TV show costs Indiana pastor his job

1 / 5Pastor-Drag QueensThis image released by HBO shows Pastor Craig Duke, of Newburgh, Ind., appearing in drag in a scene from the HBO series “We’re Here.” Duke’s pastoral duties ... Read more »

A fired employee's work email and messaging were cut off so fast after the Zoom mass firing he had to quiz ex-colleagues via Facebook CEO Vishal Garg fired 900 employees in a Zoom A former employee said the company pulled access to his work email shortly after firing him. He told ... Read more »

3 things we clearly learnt about Portsmouth after their 0-0 draw with Sheffield Wednesday

© Provided by Football League World League One – Portsmouth v Accrington Stanley It was a frustrating night for Portsmouth on Tuesday, as they were held to a goalless draw ... Read more »

'Massive blow', 'Really disappointing' - BBC pundit reacts to 'huge' Newcastle DoF update

BBC radio pundit Noel Whelan has given his reaction to the latest reports on Newcastle United’s ongoing search for a new Director of Football (DoF). © Provided by Transfer Tavern ... Read more »

Exclusive: Jobi McAnuff picks out two Fulham players who have gone under the radar

© Provided by Football League World Championship – Ipswich Town vs Fulham Discovery+ and Quest pundit Jobi McAnuff picked out Jean-Michael Seri and Neeskens Kebano as two players who have ... Read more »

“Pazzo per l'Inter”, ecco la riedizione del libro-intervista di Peppino Prisco

MILANO – Nella nuova divertentissima prefazione al libro, Fabrizio Biasin cita quella vecchia, scritta nel 1993 da Oreste Del Buono, blando milanista e amicissimo dell’antimilanista per eccellenza, che nel libro ... Read more »

‘For the long term, a good signing indeed' – West Ham join race for EFL player targeted by West Brom and Norwich: The verdict

© Provided by Football League World Max Bird n This article is part of Football League World’s ‘The Verdict’ series, which provides personal opinions from the FLW writers regarding the ... Read more »

January transfer window: All you need to know

The January transfer window is just around the corner. From key dates to how to follow with Sky Sports, here’s what you need to know ahead of the window opening ... Read more »

Pakistan beat Bangladesh by an innings in race against dying light

© Provided by Independent Online (IOL) Dhaka — Off-spinner Sajid Khan claimed 4-86 and finished with a match haul of 12 wickets as Pakistan defied fading light to beat Bangladesh ... Read more »

Rio Ferdinand identifies Bernardo Silva trait that sets him apart at Man City

Rio Ferdinand has identified one key Bernardo Silva trait which has set him apart at Manchester City this season. Having been linked with a move away from the Etihad Stadium ... Read more »

Man seriously hurt in Lexington shooting. Apartments, vehicles hit by gunfire.

A man was sent to the hospital Tuesday evening after being shot on Hill Street near the Lexington Legends’ Ballpark, according to Lexington police. Officers were first dispatched to the ... Read more »

UFC star Conor McGregor backed to be ‘fantastic coach' when he retires from MMA

Conor McGregor will be a “fantastic” mixed martial arts coach if he pursues that venture once his fighting career is over, according to his head trainer. John Kavanagh has been ... Read more »

Let's do this: “Knocking Barcelona out of the Champions League would be a great milestone”

© Photo by Eric Verhoeven/Soccrates/Getty Images When it comes down to knocking FC Barcelona out of the Champions League, Bayern Munich and Benfica are brothers-in-arms. Only a two-pronged effort from ... Read more »

Ecclestone: ‘Mercedes en Hamilton pesten Verstappen en spelen niet eerlijk'

© Aangeboden door GPblog NL Max Verstappen heeft het volgens Bernie Ecclestone zwaar te verduren in zijn eerste titelgevecht. Volgens de voormalig Formule 1-baas spelen Mercedes en Lewis Hamilton een ... Read more »

F1 news LIVE: Lewis Hamilton slammed by Ecclestone, Verstappen crash theory exposed

Lewis Hamilton and Max Verstappen are just days away from going toe-to-toe in the season-ending race in Abu Dhabi. With nothing separating the two drivers after 21 races, it all ... Read more »

Pep Guardiola had six warnings that Man City would lose to RB Leipzig

The clues were all there that Pep Guardiola was going to name a strong Manchester City team against RB Leipzig on Tuesday. There had been hints that he could include ... Read more »

'Why?', 'Disrespect on Marv', 'Really?' - Many Villa fans unhappy over Gerrard's transfer plans

Aston Villa manager Steven Gerrard will look to bring in a new centre-back and defensive midfielder in the January window. © Provided by Transfer Tavern Aston Villa, Premier League, Steven ... Read more »

Analysis: Could Todt be poised for shock Ferrari F1 return?

© Erik Junius Jean Todt, President, FIA But after a career that has included success in rallying, sportscars and F1, plus three-terms at the helm of motor racing’s governing body, ... Read more »

Wednesday Freedom Kicks: Carles Gil wins MLS MVP, Don Garber speaks on MLS expansion and media rights

© Photo by Fred Kfoury III/Icon Sportswire via Getty Images Welcome to Wednesday, everyone. Only a few of these left in 2021, so let’s get right. First, a recap of ... Read more »

Milan Player Ratings: AC Milan 1-2 Liverpool FC

© Photo by Marcio Machado/Eurasia Sport Images/Getty Images AC Milan bow out of the Champions league following a 2-1 loss to Liverpool at the San Siro on match day six ... Read more »

Lion Links: 12/8/21

© Photo by Cody Glenn/Getty Images Hello, Mane Landers. I hope all is well with you down in Florida. I’m just trying to stay warm as it’s getting colder up ... Read more »

Quick Match Recap: Manchester City 1-2 RB Leipzig

© Photo by Kevin Voigt/Xinhua via Getty Images Manchester City 1, Riyad Mahrez (76’) RB Leipzig 2, Dominik Szoboszlai (24’), André Silva (71’) Welcome to your quick recap. Manchester City ... Read more »

Toto Wolff plotting end to Christian Horner feud but not before one final twist

Mercedes chief Toto Wolff has claimed that he will put an end to his rivalry with Christian Horner soon – but not until Lewis Hamilton and Max Verstappen battle it ... Read more »

Three Manchester United players worth £284m as transfer value rockets

Manchester United’s overall squad value has been boosted by the club’s summer business. United were able to conclude a relatively cheap fee to bring Cristiano Ronaldo to Old Trafford from ... Read more »
On you will find lots of free English exam practice materials to help you improve your English skills: grammar, listening, reading, writing, ielts, toeic