New GQ editor Adam Baidawi to give magazine ‘fresh' vision

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Adam Baidawi has been named the new editor of GQ (Getty Images)

British GQ’s new editor wants to bring “a fresh set of eyes” to the magazine — taking the top job 10 years after doing work experience there.

Adam Baidawi, who was born to Iraqi parents and grew up in Australia, has been editor-in-chief at GQ Middle East since 2018 and has reported for the New York Times and Vanity Fair.

He told the Standard he wanted to bring the magazine “closer to the culture and zeitgeist of Britain”.

He said: “There are so many … world-conquering talents coming out of the UK. My question is: how can we be more involved with these cultural moments and more connected with our consumer, our creative community and the zeitgeist?”

The 31-year-old, right, hopes his own background can help him make the magazine “more inclusive and communal”.

He said: “I didn’t feel entirely Australian and I didn’t feel entirely Iraqi… But as I’ve got older … I realised having a dual identity is a total gift. That upbringing … made me really wide-eyed about culture. A fresh set of eyes can be a great thing and that’s what I want to bring to work with this team.”

Baidawi says he grew up reading GQ and in 2011 briefly moved to the UK to do work experience there. He said: “I transcribed interviews, did research, stacked magazines and spent an afternoon washing dishes in the kitchen. I loved it.”

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