Netflix’s ad-supported tier could launch before the end of 2022

Netflix’s ad-supported tier could launch before the end of 2022

With its share price on the slide after losing 200,000 subscribers and facing increased competition from the likes of Disney+, Paramount Plus, Hulu, and even Apple TV Plus to name just a few, Netflix has confirmed that there are some big changes coming down the pipeline. Besides cracking down on password sharing as mooted earlier this year, the streaming service will also introduce an ad-supported tier, possibly before the end of the year.

In an interview with WSJ (paywall), Netflix’s Co-Chief Executive, Ted Sarandos, stated that Netflix was working on a new tier that would be supported by ad revenue. It’s likely to follow a similar path to Hulu’s plans, whereby the ad-supported tier is a little cheaper than the Hulu-Plus ad-free plans. Just how much cheaper has yet to be revealed, but you would hope it would be more than a couple of dollars difference. Whatever the difference is, Netflix could eschew the likes of Google, Facebook, and Amazon and build its own ad business in the future, which would mean it could keep the whole pie for itself.

According to The New York Times (paywall), Netflix execs sent out a note to employees notifying them of the company’s intentions of rolling out the ad-supported tier before the end of 2022, with a similar timeline for the crackdown on those sharing passwords. It’s unclear just how Netflix plans to go after these password sharers, but it will likely involve some sort of geo-location restriction technology.

Whatever happens, it’s clear that Netflix isn’t taking this first ever downturn in subscriber numbers lying down and that it plans to maintain growth by appealing to those with smaller budgets (which could be most people these days) and squeezing more cash out of those who are sharing accounts.

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White Water Rafting or KayakingMount Fuji Overnight Climb ItinerarySip & Gogh Paint Studio: Unleash Your Inner Van Gogh | LakwatseroBatanes ItineraryHow to Get to Quitinday HillsAbout Callao CaveDiscover LakawonBiking to Taal: A Fun Ride to Batangas’ Heritage TownAntique Blooming: The Rafflesia of San RemigioMalasimbo Lights and Dance FestivalBacolod ItineraryPoon HillAttractions in Mirador Heritage and Eco ParkHulhumale Public BeachRomblon Island: Bonbon Beach, Tiamban Beach & MoreAdventure in Sabah: White Water Rafting in Padas River | LakwatseroHow to Get to Hinakpan Mystical HillsWelcome to Lake SebuAbout CasiguranAbout BuscalanHow to Go to Kalanggaman IslandFaro de Cabo Bojeador (Cape Bojeador Lighthouse)Backpacking Maldives: Budget Itinerary, Expenses & TipsHow to Get ThereOffbeat Bohol Itinerary: 3D/2N of AdventuresHow to Get to Tawi-TawiAlona BeachPangilatan Falls: The Forgotten Gem of Tapaz, CapizWorld War I: SMS Cormoran II3D/2N Taiwan Itinerary: Taipei – Yehliu – ShiffenLaos for Backpackers: Getting There on a BudgetBasic RequirementsHow to Get to Antong FallsCathedral CaveHow to Go to Gubat, SorsogonAbout SadangaHow to Get to Bugui Point LighthouseHow to Get to Cabra Island LighthouseCebu Itinerary: Three-Day Adventures in the SouthAbout AndaLuna: A Day in the Show Window of Apayao | LakwatseroMargues Blue LagoonFinding Palaui’s Cape Engaño Lighthouse | LakwatseroHow to Get to Mantayupan Falls of Barili, CebuHow to Get to MaligcongLinapacan Islands: Between Paradise | LakwatseroKLIA to KLCCHow to Get to JomaligBanaug ShoalEspadang Bato – Payaran Falls Day Hike Itinerary10 Remarkable Philippine Destinations for Solo TravelMiagao Church: A UNESCO World Heritage Site in IloiloAbout Carbin ReefAbout Parola IslandCabra WreckageCobra Falls: Ozamiz City’s Best Kept SecretBasco: The Chapel on the Hill of Tukon | LakwatseroBack in Kathmandu’s Lovely Mess | LakwatseroHimalayan Adventure: Kathmandu to Pokhara Overland | LakwatseroItineraryChinatown Vancouver (Stop #23)Situbo Falls: Tampilisan's Awesome SurpriseHow to Get to Inambakan FallsTuasan Falls: Another Camiguin’s Charmer | LakwatseroHow to Get to Lake SebuMarinduque Loop: Biking in the Heart of the Philippines1. 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