MuchMusic is relaunching on TikTok as a 'digital first' network

on its page

The once-massive music broadcaster MuchMusic is making a comeback — though, pointedly, its relaunch won't be televised. 

In a Thursday press release, parent company Bell Media announced that the Canadian programmer will relaunch on TikTok as a “content-driven digital first network.”

That will include live performances and “artist-hosted” streams, as well as established segments Video on Trial, Intimate and Interactive and MuchMusic Spotlight

“With hosts and creators that speak directly to Gen Z and younger Millennials, the all-new multi-platform MuchMusic stays true to its spirit as a seminal brand with an authentic voice,” Stewart Johnston, Bell Media's senior vice-president of sales and sports, was quoted as saying in the release.

Despite the relaunch, which is scheduled for July 7, MuchMusic hasn't fully gone off the air since it's 1984 founding. The MuchMusic brand was first bought by Bell in 2006, with the channel rebranding in the early 2010s to drop “Music” from its name and logo. 

on its page

In line with that change, they began airing mostly comedy and reality TV with less focus on music, cutting down to a single hour of music videos a day in 2019.

At the time, a Bell spokesperson said that change was made due to a “significant erosion” of the channel's TV audience. 

TikTok a growing force in music

MuchMusic's pivot to TikTok comes amid the app's growing influence in the music industry. During the COVID-19 pandemic, when live music and traditional avenues to fame were largely shuttered, the platform helped usher Canadian stars Tate McRae, Curtis Waters and Powfu to fame. 

In interviews with CBC News, all three said TikTok has emerged as a pipeline to success for young artists. Due to that pipeline, McRae's You Broke Me First, which came out in April of 2020, was certified platinum later that year.

Meanwhile, Curtis Waters had the fastest unsigned record to be added to Spotify's flagship playlist, and Powfu's Death Bed (Coffee For Your Head) passed one billion streams earlier this week.  

on its page

Even established stars have found a home on the app. Singer Jason Derulo told the Rolling Stone in their June print issue that he was able to pivot from live music earnings he made in the past, to relying almost entirely on paid promotions from TikTok.

“I would even go on to say that it's made me even more than in the past,” he was quoted as saying. 

Still, as the app's influence has grown, so have difficulties in using it. Ananmay Sharan, a University of Toronto student who also runs the TikTok music review page Loveinamovie, told CBC that music labels have increasingly turned to the app for promoting their artists. 

That congestion has hindered independent artists' ability to find new audiences, he said.

“It has become harder and harder for musicians to be able to [break through] as more and more people start using the platform,” he said.

While Thursday's announcement was primarily concerned with MuchMusic's move to TikTok, other content will be available across multiple social media platforms. The network has already released some teaser posts on its page.

News Related


Hana Financial collaborates with Line Bank to launch internet-only bank in Indonesia

LINE Bank LINE Bank. Hana Financial Group became in Southeast Asia to operate internet-only banking services with the launch of its LINE Bank in Indonesia through a partnership with Naver-affiliated Japanese messaging app… Read more »

When international travel resumes, Canada's borders and airports will be very different

Just as the 9/11 attacks did 20 years ago, the COVID-19 pandemic will transform the way people travel internationally — with hundreds of millions of dollars in new government spending planned for modernizing border security and updating public… Read more »

Is a summer hiring spree coming as COVID restrictions ease? Depends on who you ask

When Betty Lou's Library was shuttered during pandemic restrictions last year, it wasn't just the hit to the cash register that hurt the trendy Calgary speakeasy. The business also lost two of its… Read more »

Why does a car parking bay in Hong Kong cost more than a flat in London’s upscale Knightsbridge area?

Hong Kong has long maintained its reputation as one of the world’s most expensive cities to own a home. Now, add car parking bays to the list. Car parking bays in Hong Kong… Read more »

Why eating insects to combat climate change is inevitable

In scientific circles, it’s called entomophagy. For us mere mortals, it’s called eating insects. In Thailand, which has more than 20,000 cricket farms and regular consumption of over 140 insect species, it’s called… Read more »

US lawmakers request additional $60 billion to support restaurants

More than 372,000 businesses applied for assistance during the first three weeks of the program but satisfying all of the requests required an additional $50 billion.  A group of US legislators introduced a… Read more »

Cruise lines say no change in sailing plans after new COVID-19 cases

Royal Caribbean Group and Carnival Corporation will push ahead with a return to cruises this summer despite two guests onboard Royal Caribbean's Celebrity Millennium ship testing positive for COVID-19. More than a year after… Read more »

Another parking bay sells for a kingly sum in Hong Kong as Wantai Biological’s shareholder pays US$1.3 million for vehicle space at exclusive Mount Nicholson

A wealthy shareholder in vaccine maker Beijing Wantai Biologicial Pharmacy Enterprise, has forked out HK$10.11 million (US$1.3 million) for a parking space at the exclusive Mount Nicholson on The Peak. Qiu Mingjing’s identity… Read more »

Digital yuan and payment apps Alipay and WeChat Pay are not competitors, China’s central bank says

China’s digital yuan and payment apps Alipay and WeChat Pay were not competitors, Mu Changchun, the director general of the digital currency research institute at the People’s Bank of China (PBOC), said on… Read more »

Developer pays US$1.4 billion for Hopewell’s Kowloon Bay exhibition centre in multibillion dollar project to turn into grade-A offices

A consortium led by Billion Development and Project Management has bought the 25-year-old Kowloon Bay International Trade and Exhibition Centre (Kitec), in a multibillion dollar project to erect office towers in one of… Read more »

Latest round of Hong Kong’s iBonds attracts record US$7 billion from investors betting on inflation

The latest round of Hong Kong’s inflation-linked government debt, known as iBonds, has been oversubscribed 3.6 times, and has attracted a record HK$54.58 billion (US$7.03 billion) from 717,000 people, according to preliminary data… Read more »

China’s yuan could become world’s ‘currency of choice’ by 2050 under dual circulation plan

Amid rising anti-globalisation sentiment and as Western countries intensify their efforts to contain China, the country is entering a period of economic development that will create new infrastructure to enable the global use… Read more »

'A great day': Electronic logging devices becoming mandatory in semi trucks in Canada to combat driver fatigue

A new era in highway safety regulation begins in Canada on Saturday as electronic logging devices that track a driver's hours behind the wheel become mandatory in semi trucks travelling between provinces. The electronic logging… Read more »

'Unacceptable environmental effects': New federal policy restricts thermal coal

The federal government is making it more difficult to develop thermal coal in Canada with a new policy that says all such mines create “unacceptable environmental effects.” The move erects another roadblock for… Read more »

U.S. lawmakers planning economic battle with China have some questions — about Canada

This story is part of Watching Washington, a regular dispatch from CBC News correspondents reporting on U.S. politics and developments that affect Canadians. What's new? Heads-up, Canada. One of the most consequential political… Read more »

GM unveils more affordable supercar in limited edition Corvette Stingray

The IMSA GTLM Championship Edition resembles the Corvette C8.R race cars and is in the same class as a more expensive Ferrari or McLaren. General Motors has unveiled the 2022 IMSA GTLM Championship… Read more »

Canada is easing its travel restrictions. Here's what you need to know

After more than a year of travel restrictions that have impacted most Canadians, the federal government has finally begun to ease the rules. Ottawa has embarked on Phase 1 of a multiphase approach to… Read more »

Green light for events from end June, and the Janssen vaccine is back

One of the Fieldlab experiments. Photo: Lauren Comiteau As expected the government has given the green light to one-day festivals and other events from June 30. All guests will have to prove they… Read more »

Sam's Club dives into the home improvement biz to compete with Home Depot

Photo by: Sam’s Club/Facebook Sam’s Club is one of the popular retail warehouse clubs in the United States. It is owned by Walmart, but they are slightly different. Now, Fox Business reported that… Read more »

People Digest: Ex-Gojek exec joins Kumu, Credit Suisse names SE Asia lead

Crystal Widjaja, Kumu‘s chief product officer. Philippine-based live-streaming startup Kumu has roped in a former executive of Indonesian tech giant Gojek to be its chief product officer, while Credit Suisse has named a… Read more »

The Netherlands should ban bitcoin, says government think-tank chief

Bitcoin mining. Photo: The Netherlands must ban crypto currencies as soon as possible before the ‘invitable crash’ happens, according to Pieter Hasekamp, the director of the government’s economic think-tank CPB. Unlike in… Read more »

Gary Jones, former UAW president, received imprisonment sentence for union funds embezzlement

Photo by: Postal Record/YouTube Gary Jones, the former president of the United Auto Workers, was sentenced to jail on Thursday, June 10. The executive was given a 28-month imprisonment term for misappropriating the… Read more »

Amazon facing $425 million fine over EU privacy law

Photo by: Christian Wiediger/Unsplash Amazon may be facing a $425 million fine under the European Union's privacy law, according to reports. A source that has knowledge of the issue has shared this information… Read more »

AWS launches Proton

AWS Proton, Amazon Web Services’ fully managed delivery service for container and serverless applications, is now generally available, with two new features added since its fall launch in preview. Incoming AWS CEO Adam… Read more »

Smarter City Solutions scores NSW Council deal for parking fine issuance solution

Sydney-based ISV and integrator Smarter City Solutions has won a deal to provide its vCompliance parking compliance solution to The Hills Shire Council in New South Wales, to work with the NSW State… Read more »

Asian markets’ coronavirus divide: bright prospects for China, Japan as tourism-dependent economies struggle

Until relatively recently, it seemed that Asia had a better grip on the pandemic than the rest of the world. However, as countries across the globe move from containment and suppression towards vaccination and reopening,… Read more »

China credit slowdown ‘happening faster than expected’ even as bank loans rose unexpectedly in May

China’s new bank loans unexpectedly rose in May from the previous month but broader credit growth continued to slow, as the central bank seeks to contain rising debt in the world’s second-largest economy.… Read more »

Goodyear Tire loses case against foreign workers in Malaysia over alleged labor abuse

Photo by: Airwolfhound/Flickr (CC BY-SA 2.0) Goodyear Tire, the American tire and rubber manufacturing company, loses in a case filed by foreign employees in Malaysia. The Industrial Court in the said country ruled… Read more »

Hong Kong stocks halt seven-day rot as Meituan, Tencent lead market rebound

Hong Kong stocks gained as traders looked to overnight gains in US equities for inspiration and arrest a seven-day slump. The Hang Seng Index rose 0.4 per cent to 28,851 at the midday… Read more »

Netflix launches online store for limited-edition merchandise

Photo by: Freestocks/Unsplash Netflix is also entering the online retail store business now as it launches its own web-based shop. The American content and streaming service company announced this week that its online… Read more »

Commvault updates MSP, Aggregator Partner programs

Mumbai: Commvault has announced enhanced Managed Service Provider (MSP) and Aggregator Partner Advantage Programs. The enhanced programs will support the way MSP and Aggregator partners operate and deliver Commvault’s Intelligent Data Services to… Read more »

GrubHub shareholders approve takeover by Just Eat Takeaway

Photo: Just Eat Amsterdam-based meal delivery service Just Eat Takeaway has finalised its acquisition of GrubHub in the US, which was first agreed a year ago. Almost 100% of GrubHub shareholders voted… Read more »

5 Ways to Stop Losing Money So Much Money in The Casino

As a gambler, you have at times gone to the casino full of hopes and high spirits and played in the best-looking table or the slot machine that looks promising, but hours later,… Read more »

Hyundai Motor suspends assembly lines in S. Korea over vehicle parts shortage

Photo by: Chu/Wikimedia Commons (CC BY-SA 3.0) Hyundai Motor had to halt its production line in South Korea once again, and just like before, the company had to make this decision due to… Read more »

Auction of 110-year-old champagne estimated to fetch millions

Photo by: Acker Auction Website A bottle of 110-year-old champagne is being auctioned off this week. The rare French sparkling wine will be sold through an auction, and it is predicted to fetch… Read more »

SsangYong Motor to place half of its workers on unpaid leave

Photo by: SsangYong/Facebook SsangYong Motor is one of the companies that has been badly affected by the COVID-19 pandemic. It was already struggling, and its situation was worsened by the coronavirus. Now the… Read more »

Stock boom: Happy or worried: Lack of professionalism

Most experts do not claim that Vietnam’s stocks increased “hot” but admitted that the market’s rapid and strong momentum has created great pressure on the system and regulators to take corresponding social and… Read more »

Real estate enterprises in Ho Chi Minh City continue to ask for support to overcome the pandemic

Accordingly, Mr. Le Hoang Chau, Chairman of HoREA, emphasized that the Association and the real estate business community did not ask the State for money support but only applied for assistance in the… Read more »

Supermarkets offer discounts on anti-epidemic products

Since the arrival of Covid-19 during the 4th outbreak on April 27, the Ho Chi Minh City Trade Union (Saigon Co.op) has prepared plans to stockpile goods, ensure normal operation, serve the shopping… Read more »

Hoa Binh Construction policy divestment of domestic real estate projects

Perspective of housing area in Hoa Binh, Nha Be, Ho Chi Minh City. Photo: HBC The Board of Directors of Hoa Binh Construction Group (HoSE: HBC) approved the policy of divestment of domestic… Read more »

Military Insurance closed the right to pay a stock dividend at the rate of 10%

The company plans to increase its capital from 1,300 billion VND to 1,430 billion VND after paying stock dividends. The last registration date to close the list of shareholders to pay stock dividends… Read more »

Mr. Do Thanh Nhan withdrew from the Board of Directors of Louis Holdings, did not buy another 4 million shares of BII

Louis Holdings wants to change its name and does not raise capital as previously reported. Mr. Do Thanh Nhan did not invest more in Louis Holdings to invest in Angimex and TGG. Louis… Read more »

Quoc Cuong Gia Lai expected to contribute nearly VND 150 billion to Diamond Bay Joint Stock Company

(TCK) Quoc Cuong Gia Lai Joint Stock Company (Stock code QCG – HOSE) approved the plan to contribute capital to other entities. Accordingly, Quoc Cuong Gia Lai is expected to contribute VND 149.98… Read more »

Son Ha expected to issue more than 9.1 million dividend-paying shares in 2020, shares up 198% from beginning of year

(TCK) The Board of Directors of Son Ha International Joint Stock Company (stock code SHI – HOSE) has just approved the plan to issue shares to pay dividends in 2020. Accordingly, the Company… Read more »

Foreign newspapers analyze Bamboo Airways’ US flight plan

According to the aviation website Simple Flying, Bamboo Airways will have to overcome the fact that the Vietnam – US route has a very long distance and the ticket price is not high.… Read more »

DIG Corp is about to issue 15 million ESOP shares at 15,000 VND/share

15 million ESOP shares, equivalent to 4.28% of DIG Corp’s outstanding shares, will be issued at approximately 61% of DIG’s share price on June 10. The Board of Directors (BOD) of Construction Development… Read more »

[Updated] Temasek and Heliconia executives resign from ONE Championship’s board

Chatri Sityodtong, founder and chairman of ONE Championship Editor’s Note: This article has been updated to include the company’s response in the third and fourth paragraphs.  Two board directors of ONE Championship have… Read more »

What Dat Xanh say when shares were sold off after a private placement of 200 million shares and ESOP of 0 dong?

Regarding the option of private placement of up to 200 million shares and 7 million ESOP of 0 dong, SSI Research stated that investors may have reason to be concerned about the private… Read more »

Canberra cloud specialist Qirx celebrates 21 years in business

Canberra-based cloud specialist Qirx celebrated 21 years in the business at a private event at the National Museum of Australia. The company invited both customers and vendor partners in what Qirx called a… Read more »

Eight tech 'themes' to improve global supply chain resilience: Gartner

At a time when supply chain issues have been plaguing the IT industry, Gartner has outlined eight technology ‘themes’ for 2021 that could provide better resiliency for supply chains, and potential opportunities for… Read more »