More and more starters in the Netherlands; how do you ensure online visibility?

More and more starters in the Netherlands; how do you ensure online visibility?

Photo: Unsplash

The current economic recovery from the crisis is a reason for many enterprising Dutch people to start their own business. This is the time for people to take on the adventure, despite the fact that we are still dealing with corona measures. Significantly more entrepreneurs have emerged, especially in the field of sports, recreation and culture. The number of companies in the healthcare sector is also increasing considerably, according to the Chamber of Commerce Trend Report Business.

More optimism

In addition to an increase in the number of entrepreneurs, there is also more optimism for the coming year. Entrepreneurs expect to invest more in 2022, a higher turnover and more staff. For example, almost 34 percent of entrepreneurs expect to employ more staff in 2022 than in 2021, less than 5 percent foresee a staff reduction. This is reported by the FBS, Chamber of Commerce, the Economic Institute for Construction, MKB-Nederland and VNO-NCW on the basis of the Netherlands Business Survey.

Online Marketing

The number of lifestyle coaches is also growing. The number of people who register with the Chamber of Commerce as a lifestyle coach has been growing for years. Take, for example, a city like Amsterdam. In 2013, there were 76 lifestyle coaches, now there are 499. Such an increase requires strong visibility, because how else can potential customers find you? Online marketing is more important than ever, especially now that our lives are largely online. Whether you have a small or large company, make sure you are found well. Search engine optimization is important when it comes to indexing your website on Google.

Google Ads

Google Ads (SEA) is a way of advertising that will become increasingly important in 2022. This is mainly because paid advertisements are shown more and more prominently within the search results. In September, Google made an update that makes broad match keywords more relevant than ever. If you are a starting entrepreneur, it is important that the search terms you use are relevant to the activities of your company.

Video marketing

In addition to the possibility of advertising, video has become an important part of the marketing strategy. Live and branded videos are two popular trends in video marketing. It’s a powerful way to engage audiences with your business. Other ways to engage your audience include polls, quizzes, and contests, where people can vote or voice their opinion on a particular topic.

Marketing intent

Whatever you as an entrepreneur are going to do in the field of online marketing, the most important thing is that before you start, you have a clear idea of ​​what your message is, but of course also what the goal is. This can never be just increasing sales. Ultimately, marketing isn’t just about making money, it’s about connecting with people. What kind of story do you want to tell and how do you distinguish yourself from other entrepreneurs? Why should people buy a product or service from you? Based on this, a content strategy can be formulated and it is possible to look at which media channels are used.

More and more starters in the Netherlands; how do you ensure online visibility?
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