Meet the women who went viral for delivering a resume cake to Nike headquarters

Meet the women who went viral for delivering a resume cake to Nike headquarters

The delivery transaction turned into a real-life mentorship and friendship.

PHOTO: A resume for Karly Pavlinac Blackburn printed on a sheet cake.

A resume for Karly Pavlinac Blackburn printed on a sheet cake. Denise Baldwin

Getting a foot in the door at a company is a huge step for any job seeker. And one woman's clever concept involving a cross-country pastry ploy quickly went viral on LinkedIn, but it was an unexpected friendship with the Instacart delivery woman who was integral to the plan that was the real icing on the cake.

Like so many Americans searching for their next move in a sea of creative, well-qualified applicants, 27-year-old Karly Pavlinac Blackburn was hoping to land a conversation at her dream company but got stuck trying to figure out how to break through.

“I was actually talking to my former colleague about getting in front of employers — and he was like, 'Well, Karly you need to do better … show up in a creative way … what about a resume on a cake?' ” she recalled, speaking with “Good Morning America.”

Although Pavlinac knew there were no open positions with Valiant Labs, Nike’s new business incubator, she took up her colleague's suggestion in the hopes that it might help her find some favor within their team.

“I was like, I'm actually going to do that,” she said, noting that she hoped the cake would ensure she was “on their mind if roles did come up in the future.”

As for the execution, Pavlinac, who previously founded and sold a celebrity fitness monetization app, admitted “it was kind of difficult” because she lives in Wilmington, North Carolina, and Nike World Headquarters are based in Beaverton, Oregon — meaning she couldn't just swing by a bakery, pick up a specialty order and deliver it to them herself.

“I'm on the other side of the country trying to get a cake delivered to Nike, [which is] in Oregon,” she said.

Instead, Pavlinac searched online and found an Albertson's store 4.4 miles from Nike World Headquarters that offered screenprint-frosted photos on sheet cakes with delivery options through Instacart.

“The only difficult thing is when an Instacart delivery is made, you don't know who's gonna deliver it,” she said. “The cake has to be made ahead of time, so I had to call Albertsons and I was like, 'Hey, there's gonna be a delivery on this day, I know, you don't know about it yet, but I'm gonna have to have this cake ready. You're gonna need the image, and it's gonna have to be ready before they get there [to pick it up].'”

PHOTO: Denise Baldwin picked up Karly Pavlinac Blackburn's resume cake to deliver to Nike in Oregon.

Denise Baldwin picked up Karly Pavlinac Blackburn’s resume cake to deliver to Nike in Oregon. Denise Baldwin

On Sept. 8, an hour ahead of the delivery window at 8 a.m. local time, Pavlinac called the Albertsons store to confirm the order — a half-sheet vanilla cake with her resume printed on top — would be completed.

Everything was on schedule — now all Pavlinac needed was to ensure the cake would make it to its location.

“Lucky for me Denise was the person from Instacart that day to pick up the cake, because she's just so amazing,” Pavlinac said, referring to highly ranked platinum Instacart courier Denise Baldwin.

Baldwin had her own to-do list once she arrived at the store to pick up the cake delivery.

“[Pavlinac] wanted me to take a look at it and make sure it looked OK,” Baldwin told “GMA” of the initial instructions that came with the Instacart order. “Me and the baker were both talking about it, because we couldn't believe that somebody had gone out of the box and did a resume on a cake … I messaged Karly and said, 'It looks great. I'm on my way to the campus, and I'll let you know how things go.' “

The two stayed in constant communication after Baldwin left the store and navigated the massive Nike campus in search of Mac Myers from Business Operations at Nike Valiant Labs.

“She gets there and someone from security was like, 'OK leave the cake here.' And [Denise] said, 'No, I have to give it to Mac, I have to see it go in his hands,' ” Pavlinac recalled. “At the time I didn't know this, but she had her 8-month-old son on one hip the whole time — she didn't even tell me, she was just like, 'I'm gonna get it done.' “

PHOTO: Denise Baldwin snaps a selfie on the Nike campus during her resume cake delivery.

Denise Baldwin snaps a selfie on the Nike campus during her resume cake delivery. Denise Baldwin

The working mom of three — with another on the way — told Pavlinac, “'Don't worry, I'm here on the campus. I'll do whatever it takes.'”

Myers eventually came down after a call from security letting him know about the delivery. According to Baldwin, Myers was “kind of blown away” and even asked to take a picture of himself with the cake for confirmation.

PHOTO: Mac Myers with a resume cake from Karly Pavlinac Blackburn delivered by Denise Baldwin via Instacart.

Mac Myers with a resume cake from Karly Pavlinac Blackburn delivered by Denise Baldwin via Instacart. Denise Baldwin

The pair later shared their story in a now-viral LinkedIn post, which has been liked more than 100,000 times and garnered thousands of comments.

Pavlinac has been busy ever since with back-to-back calls from recruiters, potential employers. She's also been checking in regularly with her new mentee, Baldwin, who is looking for her dream job as well.

“My day is jam-packed from 8 [a.m.] to 5 [p.m.] with conversations, interviews — I have so many amazing messages from people on LinkedIn that I'm still trying to go through,” Pavlinac said, adding that she has her sights set on a future in product marketing.

“The cool thing afterwards was, [Denise] texted me, 'You've inspired me to go chase after something better,' ” Pavlinac said. “I told her whatever I can do to help find a job … be it sharing documents on 'how to do a job should search' or talk[ing] about what jobs might fit.”

Baldwin, a self-described “go-getter,” said she's looking for a position in an assistant or human resources role that capitalizes on her communications and multitasking skills.

“I'm just trying to get my foot in the door where I can have good benefits for my kids and have some security and stability,” she said.

Perhaps more important is the newfound friendship the two women have developed as a result of their cake delivery scheme — and what that friendship has taught them both.

“Denise inspires me to be a better person,” Pavlinac said.

News Related


Restaurant Row Building Immigrant Couple Bought for $77,000 in 1973 is on Market for $26 Million

A Hell’s Kitchen building which last sold for $77,000 is on the market for $26 million in an astonishing appreciation in value, and the culmination of a classic New York ... Read more »

After Spain draw, Bayern Munich’s Leroy Sané says he can start for Germany vs. Costa Rica

After Spain draw, Bayern Munich’s Leroy Sané says he can start for Germany vs. Costa Rica If there was a turning point for Germany in the team’s 1-1 draw against ... Read more »

Eagles' Jalen Hurts accomplishes feat no quarterback has done in the last 30 years

NFL teams know Philadelphia Eagles quarterback Jalen Hurts needs to be watched because he can make things happen on the ground. Well, maybe not every team. The Green Bay Packers ... Read more »

Carlos Queiroz was hired to fix American soccer. Now he could oust the United States from World Cup

DOHA, Qatar — The 69-year-old globetrotting polyglot who’ll try to topple the USMNT at the 2022 World Cup once spent an entire year trying to fix American soccer. Carlos Queiroz ... Read more »

Route 222 shut down north of Reading

WGAL breaking news. A stretch of Route 222 is shut down in Berks County this morning. Video above: The Susquehanna Valley’s busiest roads, intersections. Sign up for our Newsletters A ... Read more »

What temperature should my home be this winter?

The temperature your home should be can vary depending on your age and health. (Getty Images) While winter is well and truly here, the rising cost of energy and living ... Read more »

Montreal dental hygienists give back to the community with free oral hygiene clinic

For dental hygienist Tayyaba Fiaz and about 50 other volunteers, giving back means holding a free oral hygiene clinic at John Abbott College for people who have limited access to ... Read more »

Is a Beast from the East 2022 coming to UK? Met Office weather forecast, where will it snow, how bad was 2018

The UK is just days away from officially entering winter, with the Met Office warning temperatures in the run up to Christmas. While snowfall in winter tends to be a ... Read more »

ANALYSIS: Do we know what Jets are fully capable of?

View image in full screen The Winnipeg Jets have reached the quarter mark of the schedule, and while that should no longer be considered a “small sample size,” it still ... Read more »

Keir Starmer: what did Labour leader say about freedom of movement? MP’s comments on immigration and Brexit

Keir Starmer has said that free movement of people between the UK and the EU “won’t come back” if he becomes Prime Minister. The Labour Party leader added that it ... Read more »

Prep Rally: State championship bowl matchups are set

Hi, and welcome to another edition of Prep Rally. My name is Eric Sondheimer. The state football bowl games begin this weekend. There’s only two weeks left in the high ... Read more »

Michelle Yeoh laughs at 60: ‘Yes! Finally! I’m cool!’

Michelle Yeoh was having a flashback, not of the acid variety, but it was pretty intense all the same. She was seated in the middle of the Paramount Theatre in ... Read more »

Iran Calls for U.S. World Cup Teams' Suspension After It Changes Iranian Flag Icon to Support Protesters

The United States Soccer Federation, in its social media posts over the weekend, featured the flags of the countries competing in Group B, which includes a match between the U.S. ... Read more »

Residents of This State Have the Worst Average Credit Score—See How You Stack Up

No one wants to see their state on the list of worst anything, be it food, standardized test scores or road rage incidents. But being among the worst when it ... Read more »

World Cup 2022: Jurgen Klinsmann defends controversial Iran comments which drew fury from Carlos Queiroz

Jurgen Klinsmann and Carlos Queiroz are in the middle of a war of words (Photos: Getty) Jurgen Klinsmann has defended controversial comments he made about the performance of the Iranian ... Read more »

USMNT vs. Iran 2022 World Cup Preview, Storylines, Key Players, More

NBC Universal, Inc. It’s now all to play for on Tuesday. Following the United States men’s national team’s 0-0 draw with England and Iran’s 2-0 win over Wales on Friday, ... Read more »

City of Houston Under Boil Water Notice After Power Outage

Getty Images The main water system for Houston, Texas, has been given a boil water notice after water pressure dropped below minimum water pressure levels following a power outage at ... Read more »

Ghana Takes Early Lead With Two First-Half Goals Vs. South Korea

NBC Universal, Inc. Ghana is working to escape elimination from this year’s 2022 World Cup as they take on South Korea in a Group H clash on Monday in Qatar. ... Read more »

Tom Stoppard’s Jewish roots: Carey Perloff on Broadway’s acclaimed play of the season

“Leopoldstadt,” Tom Stoppard’s stunning new play on Broadway about a highly cultivated extended family in Vienna that was decimated in the Holocaust, isn’t autobiographical. But the work springs from the ... Read more »

'The greatest': Princess Beatrice breaks Twitter hiatus to celebrate Mike Tindall

Oops! Something went wrong. Please try again later. Oops! Something went wrong. Please try again later. Oops! Something went wrong. Please try again later. Mike Tindall (left) and Princess Beatrice. ... Read more »

911 calls surge as University of Idaho murders leave community on edge

University of Idaho students return to campus following the Thanksgiving break on Sunday. James Keivom Police in the college town home to the University of Idaho have been inundated with ... Read more »

Amazon's Cyber Monday deals are ending soon: Shop 45+ best deals before it's too late

Amazon Canada’s Cyber Monday sale starts now. (Getty Images) Black Friday has come and gone, but there's still one last chance to save, thanks to Amazon Canada's Cyber Monday deals. ... Read more »

Shop the Colorful Monday sale at Le Creuset for Cyber Monday deals 2022

New York Post Composite Happy Colorful Monday, shoppers! What’s that? We’re glad you asked. It is the adorable name that Le Creuset is using for their doorbuster Cyber Monday sale, ... Read more »

6 Mistakes Everyone Makes When Painting Concrete Floors

painting concrete floor Whether in your basement or garage, concrete as flooring can be a boring and dull material to look at. Covering it with vinyl or other flooring options ... Read more »

New Smyrna Beach to share recovery plan on storm damage, beach erosion from Hurricane Nicole

Storm damage victims in New Smyrna Beach can learn this week how the city plans to move forward from Hurricane Nicole. >>> STREAM CHANNEL 9 EYEWITNESS NEWS LIVE <<< Photos: ... Read more »

Don Lemon and Ex-Trump Staffer Clash Over Trump’s Dinner With White Supremacist: ‘Don’t Put Words in My Mouth’

CNN’s Don Lemon grilled a former Donald Trump administration staffer with a relentless series of questions on whether he condemns the ex-president for hosting anti-semites at Mar-a-Lago. Lemon spoke to ... Read more »

Will Smith knows you don’t want to see him after slap: ‘I completely understand’

Will Smith has acknowledged that his fans may not be “ready” to watch him on screen in the upcoming drama film “Emancipation.” The movie is the 54-year-old’s first project following ... Read more »

92-year-old woman killed after being hit by SUV in Lanaudière, Que.

A 92-year-old woman is dead after she was struck by an SUV on Sunday evening in Saint-Jean-de-Matha in Quebec’s Lanaudière region, police say. Quebec provincial police say emergency services were ... Read more »

Man arrested for fatal Bronx shooting that was part of suspected drug rip-off

A man with no criminal history has been arrested for a fatal Bronx shooting cops suspect was part of a drug rip-off, police said Monday. Manuel Palma was nabbed Wednesday ... Read more »

Niece of Iran’s supreme leader urges world to cut ties with Tehran over protest crackdown

BAGHDAD —  The niece of Iranian Supreme Leader Ayatollah Ali Khamenei is calling on people to pressure their governments to cut ties with Tehran over its violent suppression of anti-government protests. ... Read more »

Morehouse College class will teach Black history in the metaverse

This spring, Ovell Hamilton, a professor at Morehouse College in Atlanta, will guide students through a first-of-its-kind course in which Black history is taught entirely through the metaverse, a virtual ... Read more »

Protests against Covid lockdowns sweep China, challenge Xi Jinping

HONG KONG — Chinese citizens increasingly fed up with President Xi Jinping’s “zero-Covid” restrictions protested in cities across the country over the weekend, in a widespread show of resistance to ... Read more »

World Cup Tourists Put Strain on Qatar's Camels

AP Photo/Ashley Landis Shaheen stretched out on the sand and closed his eyes, but there was little time to rest for the camel. World Cup fans coming in droves to ... Read more »

Ziyech turns it on to shock Belgium, Kovačić and Croatia return to form, Germany earn draw, Costa Rica eke out a win, too

Ziyech turns it on to shock Belgium, Kovačić and Croatia return to form, Germany earn draw, Costa Rica eke out a win, too The theme for day eight was set ... Read more »

Looks like Donald Trump may have handed the Senate race in Georgia to Democrats again

By endorsing Herschel Walker, Trump chose a candidate who was guaranteed to struggle in what should have been an easy race for the GOP. The Senate race in Georgia has ... Read more »

It takes a village to build the Torrance Rose Float

Nov. 28—On Jan. 2, Torrance’s dazzling Rose Parade float will glide effortlessly down Colorado Boulevard,. But getting the float to the finish line is anything but easy. It requires over ... Read more »

Olivia Culpo and Christian McCaffrey kiss on the sideline before 49ers-Saints game

Olivia Culpo has become a sideline staple at Levi’s Stadium after the Panthers traded her boyfriend Christian McCaffrey to 49ers last month. The model and actress shared a kiss with ... Read more »

Carnival passenger rescued after 15 hours at sea got in trouble for vaping

The passenger who was miraculously rescued in the Gulf of Mexico 15 hours after he fell off a Carnival cruise ship had gotten in trouble for vaping — and was ... Read more »

Dumb Boss Rejects Client's Payment Over 30 Stupid Cents, Loses His Business $300,000 Over This

If anyone should be leaving the company, it should be the boss! This thread was posted to Reddit’s r/antiwork subreddit by u/Competitive_Humor610, who opened up about a sales job they ... Read more »

Elon Musk Says Tesla Co-Founder Eberhard 'Was Wealthy And Could Have Risked His Money, But...'

Tesla Inc (NASDAQ:TSLA) CEO Elon Musk responded to a Twitter post that played down his role in the automaker’s early years. What Happened: Musk’s reaction was in response to a ... Read more »
Breaking thailand news, thai news, thailand news Verified News Story Network