MB “won big” series of domestic and international awards

MB “won big” series of domestic and international awards

Achieving this award is thanks to MB constantly innovates and perfects its own products and services, best meeting the increasing demands of the market to become the best bank in serving customers by segment, especially private and priority segments.

In addition, at the event, MB was also honored as the bank with the “Best Customer Onboarding Initiative” by actively implementing digital marketing programs such as Open a beautiful digital account and eKYC on the App, as well as Giving the same account number to mb’s new and existing customers.

The Asian Banker’s assessment is based on the criteria of business efficiency, brand strength, development strategy, customer experience, sales capacity, technology application and transformation journey. In particular, MB is the leader among Vietnamese banks in the journey of digital transformation thanks to the large and well-made investment in the information technology system – this is the foundation for MB to pioneer in digital transformation, creating breakthrough growth in the number of customers.

MB “won big” series of domestic and international awards

Mr. Le Xuan Vu – Member of the Board of Management, Director of MB Retail Banking and Mr. Nguyen Duc Huy – Deputy Director of MB Banking represented the award.

By the end of March 31, 2021, the initial statistics at MB showed that demand deposits (CASA) of this retail segment continued to grow well, 1.5 times higher than at the end. 2020, when the number of new customers increases by nearly 1 million users. This growth affirms CASA’s steady development in the retail segment from 2020 (doubling compared to 2019). CASA improves and creates advantages in low cost of capital for the Bank’s operations. Revenue from digital banking was more than three times higher than the same period last year. The number of transactions on digital channel reached nearly 100 million in the first quarter of 2021, equivalent to the entire year 2020.

MB also achieved a lot of success by focusing on serving customers by segment. Typically, MB Priority is a comprehensive financial solution and comprehensive consultation, helping customers to achieve the goal of increasing assets and improving life.

Towards smart banking services, capturing the needs of the customer segment prioritizes the use of high-tech, convenient and optimal products, so the technological element is strongly integrated into MB Priority’s services. It can be mentioned as EMV chip card payment technology or active card management on MBBank App with many modern features.

In addition to priority customers, MB also partnered with Bordier Private Banking & amp; Cie, one of the oldest private banking companies in Switzerland, to implement MB Private Banking to serve individuals with large assets (HNWIs). MB Private opens up to customers an unprecedented world of privileges in Vietnam with the goal of “For heritage to create heritage”- not only helping customers achieve their current goals but also planning heritage for the next generation.

On the other hand, for traditional products, MB regularly offers interest rate incentive programs to customers, creating momentum for retail loan balances to continuously grow, from 36.69% of total customer loans in 2019 to 38.98% in 2020.

Also recently, MB was also honored to be in the Top 50 Best Growth Enterprises in Vietnam by Vietnam Report Joint Stock Company in collaboration with Vietnamnet Electronic Newspaper. By the end of 2020 with total assets of VND 495 trillion, an increase of 19.6% compared to the end of 2020 – much higher than some other major banks – MB was recorded as one of the best and most sustainable growth enterprises in Vietnam last year.

It is known that 2021 is the hinge year for MB to successfully implement the strategy for the period 2017 – 2021. The Bank continues its strategic goal of becoming the most convenient bank, maintaining the Top 5, striving for the Top 3 commercial banks in terms of quality and business efficiency, leading in digitalization, with the motto “Digital acceleration; Retail breakthrough; Safe – Effective”.

Source: enternews.vn – Translated by fintel.vn

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