Regardless of your interest or answer, the agent will want to get through their script, using the art of gentle interruption.
These scripts are certainly best adapted to local suburban circumstances, where the agent notifies the house owner of the latest result of a recent listing on the street where they live.
Informing the owner of a sale price is often seen by the house owner as helpful, especially if the house was sold off market or for an undisclosed price.
Even onsite auction prices are withheld from real estate websites these days, making it hard for the average person to find out a result.
Agents specifically withhold prices from the public domain in order to prompt neighbours to phone the agent seeking an update of the latest market value.
Expect to then go on the agents’ database.
Knowledge and contacts are powerful tools in the world of listings and the ensuing continued sales success.
Some of the biggest agents use cold calling as a tactic.Source:Supplied
It should be noted of course, the withholding of the auction price from websites also allows the selling agent some tactical advantage over rival agents who are unaware of the sale price until after official settlement.
In the cut throat competitive world of real estate listings, there are some dubious practices.
Often the sale price cold calling update that was advised on your street was not actually done by the agent who implies it was their sale.
And sometimes the suggestion that the calling agent has a buyer who missed out, and will now buy your unlisted home, is not accurate.
Originally published asLifting the lid on agents’ cold calling strategy