Koo user base at about 15 million; eyes expansion to new market in Southeast Asia in H2 2022

Asia's Tech News Daily

#Aprameya Radhakrishna, #Business, #India, #Koo, #Southeast Asia, #Technology

Source: Shutterstock

Homegrown microblogging platform Koo’s user base has touched about 15 million now, with five million users added in the last quarter, its co-founder Aprameya Radhakrishna has said.

Koo will maintain its sharp focus on the Indian market, onboarding more and more users, even as it plans to venture into one new market in Southeast Asia after June 2022.

The Indian microblogging platform, which has enjoyed a meteoric rise in usage, is currently also available in Nigeria, a market that ”continues to grow”.

Overall, the platform has hit about 15 million downloads now, with 5 million added in the last quarter, Radhakrishna told PTI.

“We have seen rapid growth. We are making sure that everything that India celebrates, whether it is language or culture, is resonating on Koo… Be it the cricket, politics, movies, spiritual leaders and their following, everything is being celebrated on Koo in their (users’) languages,” Radhakrishna said.

The platform, earlier this year, made inroads into Nigerian market. The platform, earlier this year, made inroads into Nigerian market.

“Nigeria has been growing well, organically. We are taking this time to understand the cultural aspects of Nigeria, and it continues to grow”, Radhakrishna informed.

India will continue to be the platform’s primary focus. So far as international expansion goes, Koo is keen to strengthen its presence in Nigeria and other African countries.

“For expansion, we will also experiment with (look at) one country in South East Asia…We have not chosen the country but we will definitely want to enter one more market…in Southeast Asia, in second half of next year,” he said.

Asked which locations could be in the reckoning as Koo charts out plans for venturing into a new market, Radhakrishna noted that Indonesia, Malaysia and the Philippines were among promising markets. Koo will study various markets and finalise its pick, closer to the date.

Offering microblogging experience in local languages and for people speaking local languages, has been Koo’s forte.

“The premise of entering any market is whether they have significant local language aspect to their community and culture. Those are the countries, that we will enter,” Radhakrishna said.

Founded by Radhakrishna and Mayank Bidawatka, Koo was launched last year to allow users to express themselves and engage on the platform in Indian languages.

It supports multiple languages including Hindi, Telugu and Bengali, among others.

India, the world’s second-largest telecom market and the biggest consumer of data, is a key market for Internet companies like Facebook, WhatsApp and Twitter given the large population base, burgeoning internet and smartphone adoption, as well as explosive growth.

The country enforced new IT intermediary rules earlier this year, aiming to bring greater accountability for big tech companies, including Twitter and Facebook.

Koo’s popularity in India peaked amid the Indian government’s spat with Twitter and growing calls for expanding the ecosystem of homegrown digital platforms.

Koo saw a massive growth in its user base over the past few months, after union ministers and government departments in India endorsed the homegrown microblogging platform.

Internet Explorer Channel Network
Asia's Tech News Daily
News Related

OTHER NEWS

‘I also find meaning in the catering industry'

In ‘Why do you do what does? That is a question that has always fascinated me. Because of my religious upbringing in Staphorst, that interest led to a study theology ... Read more »

Evergrande creditors want to see money

Photo: ANP Creditors of the Chinese real estate group Evergrande have claimed an amount of 260 million dollars, converted about 230 million euros. Evergrande guaranteed that amount. The real estate ... Read more »

US employers added a sluggish 210,000 jobs in November

Source: Reuters America’s employers slowed the pace of their hiring in November, adding 210,000 jobs, the fewest in nearly a year. Friday’s report from the Labor Department also showed that ... Read more »

European Parliament demands stricter rules and more supervision of livestock transport

The European Parliament is very critical of the way livestock is transported in Europe. A parliamentary committee of inquiry that has been investigating this for a year and a half ... Read more »

Vodafone files application with govt for settlement of retro tax dispute

Vodafone British telecom giant Vodafone on Friday said it has filed an application with Indian authorities for settlement of their retrospective tax dispute. Vodafone further said it has “always been ... Read more »

Indian bankers may lose large parts of traditional business to Google Pay, Phonepe: Uday Kotak

Uday Kotak. Amid surging popularity of online payment systems, India’s top banker Uday Kotak said lenders based in the country may end up losing large portions of their traditional business ... Read more »

Global Hunger Index doesn't reflect India's true picture; index flawed measure of hunger: Govt

Representative image The Global Hunger Index (GHI) does not reflect India’s true picture as it is a flawed measure of hunger, the government said on Friday. In a written reply ... Read more »

Back-to-back senior-level exits continue to haunt Dhanlaxmi Bank

Back-to-back resignations by top executives of Dhanlaxmi Bank have once again turned the spotlight on the Thrissur-based lender. The announcement came as a surprise to many. Iyer had retired as executive ... Read more »

Economy added just 210,000 jobs last month

The latest monthly data comes ahead of any impact from the omicron variant. Read more »

Indian doctor with no travel history tests positive for omicron: ‘This may be everywhere already'

Indian doctor with no travel history tests positive for omicron: ‘This may be everywhere already’ A 46-year-old Indian doctor with no travel history is among the two people who have ... Read more »

Investments in Karelia's Arctic districts are planned at almost $1.4 billion

More than 1,400 jobs will be offered, the region’s Governor Artur Parfenchikov noted Read more »

Many license plates of agricultural vehicles not known to insurers

Photo: ANP Nearly two in three owners of agricultural vehicles have not yet passed on their registration number to their insurer. This is reported by the Dutch Association of Insurers. ... Read more »

ECB boss stands firm: interest rate step in 2022 out of the picture

“I see inflation as a bump and it will eventually subside.” Lagarde firmly believes that this will happen as early as 2022. The ECB has indicated for some time that ... Read more »

Pakistan agrees to let India transport wheat, life-saving drugs to Afghanistan on Afghan trucks: Foreign Office

Pakistan on Friday agreed to let India transport 50,000 metric tonnes of wheat and life-saving drugs as humanitarian assistance for the people of Afghanistan on Afghan trucks through the Wagah ... Read more »

Stocks making the biggest moves before the bell: Docusign, Didi Global, Moderna and more

Check out the companies making headlines before the bell Friday: DocuSign (DOCU) – The software stock sank 32% after its fourth-quarter sales guidance came in at a range of $557 ... Read more »

Chipotle Mexican Grill launches exclusive Cilantro Soap

Photo by: Chipotle Press Release Chipotle Mexican Grill is not just about food, and this was made evident when it announced another new item to its Chipotle Goods line. The ... Read more »

Hitachi and A*Star extend 3D-printing partnership for another 3 years

Second Minister for Trade and Industry Tan See Leng touring the SIMTech-Hitachi joint lab at Hitachi Metals’ plant in Tuas on Dec 3, 2021. SINGAPORE – Manufacturers in Singapore which ... Read more »

Singapore public offer of Digital Core Reit IPO is 16.1 times subscribed

No. 2401 Walsh Avenue in Silicon Valley is among the data-centre assets in Digital Core Reit’s initial portfolio. SINGAPORE (THE BUSINESS TIMES) – Pure-play data centre real estate investment trust ... Read more »

McDonald's Singapore adds Angus Mushroom Supreme, Sea Salt McFlurry to the menu

Photo by: McDonald’s Singapore Website McDonald’s Singapore just expanded its menu list with the addition of two new items. The restaurant chain was bringing back the Angus Mushroom Supreme burger ... Read more »

Hong Kong audit regulator, professionals deny claims of non-cooperation made by SEC's Gary Gensler

Hong Kong’s audit regulator and professionals have hit back against claims by the US Securities and Exchange Commission (SEC) that the city along with China does not cooperate with regulators ... Read more »

Johnson pledges legal help to woo electric vehicle giant Rivian to Britain

The PM has told Rivian boss RJ Scaringe that the government would use a special development order to facilitate the rapid construction of a new manufacturing plant at a site near Bristol, Sky News learns. Read more »

Markets in search of a direction as year-end nears

After topping 18,600 points in October, the benchmark Nifty 50 of the National Stock Exchange is now back to 17,200, the level where it was 12 weeks ago. In a ... Read more »

India's biggest Maruti dealer sells Hyderabad property for Rs 37 crore

Hyderabad 60.3 (Image: Reuters) Vallurupalli Varun Dev, who owns Varun Motors that claims to be India’s biggest Maruti car dealer, has sold a property in Hyderabad’s posh Jubilee Hills for ... Read more »

Kangana Ranaut's car stopped in Punjab, protesters seek apology for comments on farmers' stir

Bollywood actress Kangana Ranaut (File image/PTI) Actor Kangana Ranaut’s car was on Friday briefly stopped at Kiratpur Sahib in Punjab’s Rupnagar district by a group of people, demanding an apology ... Read more »

"Why no decency to compensate farmers who died in protests against farm laws," Rahul Gandhi asks Centre

“GOI is blind to students’ distress. Postpone NEET exam. Let them have a fair chance,” Gandhi tweeted. Congress leader Rahul Gandhi on December 3 slammed the Union government for allegedly lying and being ... Read more »

Ian King Business Podcast: Bounce-back fraud, Turkish inflation and Glorify app funding

Listen to “Bounce-back fraud, Turkish inflation, Glorify funding”. Today Sky’s Ian King is in conversation with the head of the National Audit Office, as the government comes under fire for ... Read more »

US largest trading partner of India during April-October: Govt

Source: AP The government on Friday said during the April-October period this fiscal, the US has once again emerged as the largest trading partner of India with bilateral merchandise trade ... Read more »

Foreign Affairs can leave the whole world outside the EU ‘orange'

The Ministry of Foreign Affairs does not have to adjust the travel advice to destinations outside the European Union. The ministry is allowed to give distant countries an orange travel ... Read more »

Emirates to buy 80 French fighter jets in 17 billion euro deal

Photo: ANP The United Arab Emirates has signed an agreement to buy 80 Rafale fighter jets from France. The purchase is part of a deal worth a total of 17 ... Read more »

Travel companies back down with judge: world remains orange, no separate advice for vaccinated

The companies wanted the generic orange travel advice for countries outside the EU to be dropped and demanded ‘reliable’ travel advice. The judge didn’t want to do that. Although it ... Read more »

Philips and Aegon put AEX in the red again

The Amsterdam AEX index returned an earlier profit on Friday and fell into the red, due to significant price losses by Philips and Aegon. Prosus also fell due to price ... Read more »

Govt considering scientific evidences on vaccination of kids in 12 to 17 years group: MoS Health

Representative image The National Expert Group on Vaccine Administration for COVID-19 and the National Technical Advisory Group on Immunisation are deliberating and considering scientific evidences related to vaccination of children ... Read more »

India can lead the digital society and become a global leader in its own right, says Mukesh Ambani

Mukesh Ambani, Chairman, Reliance Industries The first two decades of this century have seen exponential growth in connectivity technology, computing technologies, next-generation silicon chips and the convergence of many technologies leading to ... Read more »

China Tourism Duty Free postpones Hong Kong listing amid sluggish capital market conditions

China Tourism Group Duty Free has postponed its multibillion initial public offering in Hong Kong with the world’s largest travel retailer by sales blaming sluggish market conditions for the decision. ... Read more »

Service providers are busier, but Omikron is lurking

Photo: ANP Service providers in the euro countries got busier in November, but there may be a temporary effect. Companies indicated to research agency IHS Markit that they had fewer ... Read more »

‘We've been through quite a bit of shit together'

Eve“We live quite close to each other. So we put our agendas side by side: shall we fix that we have one day off a week together? That we can ... Read more »

Coal India auction to non-power sector up sharply on last year

Coal-India | Representative image State-run Coal India auctioned 3.2 million tonnes of coal exclusively for the non-power sector in November, a senior company official said, more than five times higher ... Read more »

Bank of England rate hike supporter gets Omicron jitters as firms face 'strongest inflation pressures for 23 years'

Michael Saunders indicates he could withdraw his support for a rate rise this month as the new COVID variant threatens to inflict more damage on the UK and wider global economy. Read more »

Brussels: industry must do more to prevent hacks

According to outgoing minister Stef Blok (Economic Affairs), government intervention is justified now that cyber incidents have increasingly greater economic and social consequences. In our country, for example, it was ... Read more »

Co-working market size to double over next 5 years at 15% CAGR: Report

Flexible workspaces are the preferred way to adopt the hybrid work model in a post-pandemic world, compared to options like changing existing office layouts or the hub-and-spoke model. This, among ... Read more »
On free-english-test.com you will find lots of free English exam practice materials to help you improve your English skills: grammar, listening, reading, writing, ielts, toeic