Koo said requests for eminence are evaluated based on internal research, third-party public resources and the Indian context. The Eminence criteria is reviewed by a team at Koo in March, June, September and December each year. The platform said the Eminence yellow tick has been confirmed for approximately one percent of requests received and the ’eminent’ voices are given prominence in their respective language communities.
Aprameya Radhakrishna, co-founder and CEO at Koo, said the Koo Eminence tick is a recognition that the user is a significant representative of the voices of India and Indians. “We have formulated the process keeping India’s local realities and are committed to ensuring transparency to maintain a user-base that is verified and acts responsibly while interacting online,” he added.
Mayank Bidawatka, co-founder of the Koo App stated: “We are proud that Koo has made its criteria for getting the Eminence available in the public domain. Since Eminence is evaluated in the Indian context, it gives Indians a better likelihood of being able to get the Yellow Tick. This is a significant step towards making digital conversations interesting and constructive.”
Koo was founded in March 2020, as a micro-blogging platform for various Indian languages.