36+ bestsellers from Black Friday 2023 so far

Select independently determines what we cover and recommend. When you buy through our links, we may earn a commission. Learn more.

Today is Black Friday, and numerous retailers are offering large discounts across various product categories. Our team at NBC Select has been covering sale events like this one for years, and we are impressed by the deals on tech, fitness gear, travel, beauty and wellness products and more from retailers like Amazon, Walmart and Target.

To help you make the most of the next couple of days, we compiled some of the Black Friday bestsellers we think you should know about. We’ll continue updating our list with new savings opportunities throughout the event.

Black Friday bestsellers

Below, we’re sharing the bestselling Black Friday deals. All of our recommendations are based on our previous coverage and reporting. We also included a handful of products we’ve tried ourselves, including Select Giftable Tech Award, Wellness Award, Pet Award and Bed & Bath Award winners. To ensure the quality of each deal, we’re running deals through price trackers like CamelCamelCamel — each product is either at its lowest price ever or its lowest price in at least three months.

Apple AirTag

Apple AirTag

• 4.7-star average rating from 153,629 reviews on Amazon
• Learn more: 163 best Black Friday deals to shop before they sell out

Anker Nano Power Bank

Anker Nano Power Bank with Built-in Lightning Connector

• 4.3-star average rating from 1,643 reviews on Amazon
• Learn more: 163 best Black Friday deals to shop before they sell out

Kasa Smart Plug Mini 15A

Kasa Smart Plug Ultra Mini 15A

AMAZON

Kasa Smart Plug Ultra Mini 15A $ at Amazon

• 4.6-star average rating from 7,654 reviews on Amazon
• Learn more: 163 best Black Friday deals to shop before they sell out

Crest 3D Whitestrips Professional Effects

Crest 3D Whitestrips, 44 Strips (22 Count Pack)

FOR BFCM BACON- Crest 3D Whitestrips, Professional Effects, Teeth Whitening Strip Kit, 44 Strips (22 Count Pack) (Amazon / Amazon)

Crest 3D Whitestrips, 44 Strips (22 Count Pack) $ at Amazon

• 4.6-star average rating from 77,526 reviews on Amazon
• Learn more: The 41+ best Black Friday deals under $100 to shop right now

Fullstar Compact Vegetable Chopper

Fullstar Vegetable Chopper

AMAZON

Fullstar Vegetable Chopper $ at Amazon

• 4.6-star average rating from 2,373 reviews on Amazon
• Learn more: The best Black Friday kitchen deals in 2023: Great Jones, Nespresso and more

Swedish Wholesale Swedish Dishcloths

Swedish Wholesale Swedish Dishcloths

AMAZON

• 4.6-star average rating from 54,458 reviews on Amazon
• Learn more: 163 best Black Friday deals to shop before they sell out

LifeStraw Personal Water Filter

LifeStraw Personal Water Filter

LifeStraw Personal Water Filter for Hiking, Camping, Travel, and Emergency Preparedness, 1 Pack, Blue (AMAZON)

• 4.8-star average rating from 109,560 reviews on Amazon
• Learn more: The 71+ best Amazon Black Friday deals to shop right now

Oral-B Pro 1000 Rechargeable Electric Toothbrush

Oral-B Pro 1000 Rechargeable Electric Toothbrush

Oral-B Pro 1000 Rechargeable Electric Toothbrush, White (AMAZON)

• 4.6-star average rating from 131,750 reviews on Amazon
• Learn more: The 37+ best Black Friday deals under $100 to shop right now

Kitchen Mama Auto Electric Can Opener

Kitchen Mama Electric Can Opener

Kitchen Mama Auto Electric Can Opener: Open Your Cans with A Simple Push of Button – Automatic, Hands Free, Smooth Edge, Food-Safe, Battery Operated, YES YOU CAN (Red) (AMAZON)

• 4.3-star average rating from 90,352 reviews on Amazon
• Learn more: 163 best Black Friday deals to shop before they sell out

Chamberlain Smart Garage Control

Chamberlain Smart Garage Control

AMAZON

• 4.3-star average rating from 95,199 reviews on Amazon
• Learn more: The best Black Friday tech sales: Save on tablets, earbuds and more

Starface Hydro-Stars Pimple Patches

Starface Hydro-Stars Pimple Patches

AMAZON

Starface Hydro-Stars Pimple Patches $ at Amazon

• 4.5-star average rating from 440 reviews on Amazon
• Learn more: The best beauty and wellness deals to shop this Black Friday

Nintendo Switch Mario Kart 8 Deluxe Bundle

Nintendo Switch Mario Kart 8 Bundle

• 4.8-star average rating from 5,193 reviews on Amazon
• Learn more: The best Nintendo Switch Black Friday deals to shop right now

Gemice Travel Bottles

Gemice Travel Bottles

Gemice Travel Bottles (Amazon / Amazon)

Gemice Travel Bottles $ at Amazon

• 4.5-star average rating from 11,467 reviews on Amazon
• Learn more: 163 best Black Friday deals to shop before they sell out

Apple AirPods Pro (2nd Gen, USB-C)

Apple AirPods Pro (2nd Gen, USB-C)

• 4.7-star average rating from 2,511 reviews on Amazon
• Learn more: Apple’s Black Friday deals are here: Save on AirPods, iPad and Apple Watch

Blink Mini

Blink Mini

Blink Mini – Compact indoor plug-in smart security camera, 1080p HD video, night vision, motion detection, two-way audio, easy set up, Works with Alexa – 1 camera (White) (AMAZON)

• 4.4-star average rating from 266,390 reviews on Amazon
• Learn more: 163 best Black Friday deals to shop before they sell out

Cosrx Advanced Snail 96 Mucin Power Essence

Cosrx Snail 96 Essence

COSRX Snail 96 Essence (Snail 96 Essence) (AMAZON)

• 4.6-star average rating from 59,597 reviews on Amazon
• Learn more: The best beauty and wellness deals to shop this Black Friday

Apple Watch SE (2023, 2nd Gen)

Apple Watch SE (2023, 2nd Gen)

Apple Watch SE (2nd Gen) [GPS 40mm] Smartwatch with Starlight Aluminum Case with Starlight Sport Band S/M. Fitness & Sleep Tracker, Crash Detection, Heart Rate Monitor (AMAZON)

• 4.6-star average rating from 2,267 reviews on Amazon
• Learn more: The best Black Friday Apple Watch and smartwatch deals to shop right now

Kasa Smart Bulb

Kasa Smart Bulb

New Kasa Smart Bulb, Full Color Changing Dimmable Smart WiFi Light Bulb Compatible with Alexa and Google Home, A19, 9W 800 Lumens,2.4Ghz only, No Hub Required, 1-Pack (KL125), Multicolor (AMAZON)

Kasa Smart Bulb $ at B&H Photo and Video

• 4.5-star average rating from 4,520 ratings reviewers on Amazon
• Learn more: The best Black Friday deals under $15

AncestryDNA Genetic Test Kit

AncestryDNA Genetic Test Kit

• 4.6-star average rating from 81,770 reviews on Amazon
• Learn more: 163 best Black Friday deals to shop before they sell out

Amazon Echo Pop

Amazon Echo Pop

• 4.7-star average rating from 18,080 reviews on Amazon
• Learn more: 163 best Black Friday deals to shop before they sell out

Yeti Rambler 16-ounce Stackable Pint

Yeti 16-Ounce Stackable Pint

DIFFBOT

• 4.7-star average rating from 3,329 reviews at Yeti
• Learn more: The best 41+ Black Friday travel accessory deals to shop in 2023

Apple AirPods (2nd Gen)

Apple AirPods (2nd Gen)

WALMART

• 4.7-star average rating from 597,962 reviews on Amazon
• Learn more: Apple’s Black Friday deals are here: Save on AirPods, iPad and Apple Watch

Neutrogena Hydro Boost Body Moisturizing Gel Cream Moisturizer

Neutrogena Hydro Boost Body Gel Cream Moisturizer

AMAZON

Neutrogena Hydro Boost Body Gel Cream Moisturizer $ at Amazon

• 4.7-star average rating from 20,930 reviews on Amazon
• Learn more: 163 best Black Friday deals to shop before they sell out

Amazon Fire TV Stick 4K Max

Amazon Fire TV Stick 4K Max

AMAZON

• 4.5-star average rating from 2,364 reviews on Amazon
• Learn more: The 71+ best Amazon Black Friday deals to shop right now

Apple Watch Series 9

Apple Watch Series 9

• 4.6-star average rating from 545 reviews on Amazon
• Learn more: The best Black Friday tech sales: Save on tablets, earbuds and more

Yeti Rambler 14-Ounce Mug

Yeti Rambler 14-Ounce Mug

• 4.7-star average rating from 13,693 reviews on Amazon
• Learn more: The 27+ best Black Friday deals under $25 to shop before they sell out

Perilogics Universal In Flight Airplane Phone Holder Mount

Perilogics Universal In-Flight Airplane Phone Holder Mount

AMAZON

Perilogics Universal In-Flight Airplane Phone Holder Mount $ at Amazon

• 4.6-star average rating from 15,554 reviews on Amazon
• Learn more: 163 best Black Friday deals to shop before they sell out

Pelonis PHTA1ABB Portable Space Heater

Pelonis PHTA1ABB Portable Space Heater

AMAZON

Pelonis PHTA1ABB Portable Space Heater $ at Amazon

• 4.5-star average rating from 15,555 reviews on Amazon
• Learn more: 163 best Black Friday deals to shop before they sell out

Ollm Teeth Whitening Kit Gel Pen Strips

Ollm Teeth Whitening Kit Gel Pen Strips

AMAZON

Ollm Teeth Whitening Kit Gel Pen Strips $ at Amazon

• 4.6-star average rating from 7,053 reviews on Amazon
• Learn more: The best Black Friday Lightning deals to shop as soon as possible

iRobot Roomba 694

iRobot Roomba 694

iRobot Roomba 694 Robot Vacuum-Wi-Fi Connectivity, Personalized Cleaning Recommendations, Works with Alexa, Good for Pet Hair, Carpets, Hard Floors, Self-Charging, Roomba 694 (Amazon / Amazon)

• 4.3-star average rating from 20,754 reviews on Amazon
• Learn more: The best Black Friday Roomba deals

Shark NV352 Navigator Lift Away Upright Vacuum

Shark NV352 Navigator Lift Away Upright Vacuum

Shark NV352 Navigator Lift Away Upright Vacuum, Hepa Filter, Anti-Allergen Technology, Swivel Steering, Ideal for Carpet, Stairs, & Bare Floors, with Wide Upholstery & Crevice Tools, Lavender (AMAZON)

• 4.6-star average rating from 6,472 reviews on Best Buy
• Learn more: The best Black Friday vacuum deals: Save on brands like Roomba, Dyson and more

Belkin Apple Airtag Holder

Belkin Apple Airtag Holder

AMAZON

Belkin Apple Airtag Holder $ at Amazon

• 4.7-star average rating from 6,323 reviews on Amazon
• Learn more: The best deals on Select’s Giftable Tech Awards Winners

Blissy Silk Pillowcase

Blissy Silk Pillowcase

• 4.5-star average rating from 1,450 reviews on Amazon
• Learn more: 171+ best Black Friday deals to shop before they sell out

Grace & Stella Under-Eye Masks

Grace & Stella Moisturizing Eye Masks

AMAZON

Grace & Stella Moisturizing Eye Masks $ at Amazon

• 4.4-star average rating from 17,248 reviews on Amazon
• Learn more: The best gifts on sale for Black Friday

Talk Works Nintendo Switch Racing Wheel Controllers

Talk Works Nintendo Switch Racing Wheel Controllers

AMAZON

Talk Works Nintendo Switch Racing Wheel Controllers $ at Amazon

• 4.4-star average rating from 7,124 reviews on Amazon
• Learn more: The best Nintendo Switch Black Friday deals to shop right now

Loop Quiet

Loop Quiet Ear Plugs

• 4.1-star average rating from 71,531 reviews on Amazon
• Learn more: The 32 best Black Friday deals under $25 to shop before they sell out

Mighty Patch Original from Hero Cosmetics

Hero Cosmetics Mighty Patch

• 4.7-star average rating from 10,264 reviews on Amazon
• Learn more: The 41+ best Black Friday deals under $100 to shop right now

AirPods (3rd generation)

Apple AirPods (3rd generation)

• 4.5-star average rating from 13,131 reviews on Amazon
• Learn more: The best Black Friday deals on headphones from Apple, Bose and more

Hisense 40-Inch A4 Full HD 1080p Smart TV

Hisense 40-Inch A4 Full HD 1080p Smart TV

AMAZON

Hisense 40-Inch A4 Full HD 1080p Smart TV $ at Amazon

• 4.2-star average rating from 47 reviews on Amazon
• Learn more: The best Black Friday TV deals to shop right now

Beats Studio Pro Headphones

Beats Studio Pro Headphones

Beats Studio Pro – Wireless Bluetooth Noise Cancelling Headphones – Personalized Spatial Audio, USB-C Lossless Audio, Apple & Android Compatibility, Up to 40 Hours Battery Life – Sandstone (AMAZON)

• 4.3-star average rating from 1,094 reviews on Amazon
• Learn more: The best Black Friday deals on headphones from Apple, Bose and more

INNZA Laser Hair Removal

Innza Laser Hair Removal

AMAZON

Innza Laser Hair Removal $ at Amazon

• 4.3-star average rating from 11,323 reviews on Amazon
• Learn more: The best Black Friday Lightning deals to shop as soon as possible

Why trust Select?

Hannah Fuechtman is an NBC Page on assignment with NBC Select who has covered deals and sales for other sales events like Prime Big Deal Days. To round up the best Black Friday deals, she found discounted products either at their lowest price ever or their lowest price in three months.

Catch up on Select’s in-depth coverage of personal finance, tech and tools, wellness and more, and follow us on Facebook, Instagram, Twitter and TikTok to stay up to date.

This article was originally published on NBCNews.com