Jay-Z's Roc Nation poach football talent spotter Adam Hitch from Adidas to lead their European scouting network... as the agency look to expand their already impressive roster of stars

Roc Nation boasts the likes of Vinicius Jr and Kevin De Bruyne on their books Adam Hitch will work under Alan Redmond - the firm's global head of footballIs Kevin De Bruyne's confidence uncouth or should we champion self-belief of the world's best? It's All Kicking Off podcast

Roc Nation – the company founded by global superstar Jay-Z – have poached football talent spotter Adam Hitch from Adidas to lead their European scouting network.

Mail Sport has learned the talent agency have lured Hitch, who will work under Alan Redmond – the firm’s global head of football, to play a lead role in their ongoing expansion.

The company already boasts the likes of Vinicius Jr, Lucas Paqueta, Gabriel Martinelli, Endrick and Kevin De Bruyne as footballers on their books – while world-renowned music artists such as Rihanna and Alicia Keys are also signed to Roc.

Hitch will take on the role of director of recruitment for UK and Europe, with the identification of new talent with a view to adding to their already impressive client roster a key aspect of his new role.

The scout previously worked with agency Kin Partners before joining Adidas as London and south scouting manager in 2018. He was promoted to UK scouting manager in 2023.

Jay-Z’s agency Roc Nation have poached football talent spotter Adam Hitch from Adidas

Hitch previously worked with agency Kin Partners before joining Adidas as London and south scouting manager in 2018

Roc Nation currently boasts a very impressive roster of players including Vinicius Jr (left) and Kevin De Bruyne (right)

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Roc are taking steps to expand their footballing presence domestically and Europe and view the recruitment of untapped talent as key in their growth. Adidas have already started recruiting for Hitch’s replacement.

US-based firm Roc Nation was established in 2008 by rapper Jay-Z, with its roots in the music and entertainment industries.

But the company moved into sports representation a decade ago before moving into football in 2020, opening an office in London.